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- Tasks: Drive ecommerce growth and optimise the digital customer journey for a leading jewellery brand.
- Company: Kernowcraft, a creative community of makers with over 50 years of experience.
- Benefits: Competitive salary, hybrid work, and a supportive team culture.
- Why this job: Make a real impact in the jewellery-making community while showcasing your digital marketing skills.
- Qualifications: Experience in digital marketing, ecommerce, and conversion optimisation is essential.
- Other info: Join a fast-paced, entrepreneurial environment with opportunities for personal and professional growth.
The predicted salary is between 40000 - 50000 £ per year.
A Spark of Passion in the Heart of Cornwall. Kernowcraft began over 50 years ago with a spark of inspiration for gemstones and lapidary, growing into a thriving, creative community of makers. Nestled on the rugged Cornish coast, Kernowcraft started life as a small, family-run business with a mission: to make the art of jewellery-making accessible, joyful, and deeply rewarding. Today, Kernowcraft is more than a jewellery supplies store; it is a trusted partner to thousands of jewellers, hobbyists, and dreamers across the UK and beyond. With recent investment, leadership and an ambitious strategy, Kernowcraft is poised to scale at a time when handmade crafts, in particular jewellery, are seeing strong demand.
The opportunity now is to maximise the commercial value of that audience across the entire digital journey. You’ll take ownership of the digital ecosystem, ensuring the website, content, email marketing and campaigns work together to drive revenue, deepen customer engagement and strengthen Kernowcraft’s position as the UK’s leading online destination for jewellery makers. Success in this role requires someone who combines analytical thinking, commercial judgement and creative sensitivity.
Culture: Our small, knowledgeable team pride ourselves on delivering the very best customer service, a friendly voice at the end of the phone as well as a personal service our customers can rely on.
Key Responsibilities:
- Ecommerce Growth - Own and optimise the digital customer journey to drive conversion, improve product discovery and increase average order value.
- Website & Customer Experience - Ensure the website delivers a clear, engaging and commercially effective experience through strong merchandising, logical navigation and compelling product presentation.
- Email Marketing - Lead the email strategy including campaigns, segmentation and automated journeys to drive engagement, retention and revenue.
- Content & Community - Oversee inspiring content across social, tutorials, video and campaigns that strengthens the Kernowcraft brand and supports commercial goals.
- SEO & Organic Growth - Develop and evolve SEO strategy to maintain strong rankings and grow organic traffic.
- Campaigns & Performance - Plan and deliver integrated campaigns while monitoring performance metrics to continuously improve marketing impact and revenue.
Your Background:
Essential:- Digital marketing experience within ecommerce
- Strong understanding of customer journeys and conversion optimisation
- Experience managing email marketing and lifecycle campaigns
- Understanding of SEO and organic search strategy
- Ability to interpret analytics and translate insight into action
- Excellent written communication skills
- Experience with Shopify
- Experience working with creative, hobby or enthusiast markets
- Paid digital advertising experience
- Experience working with product-rich ecommerce businesses
- Be commercially focused and results driven
- Think deeply about customer behaviour
- Be able to combine data and creativity
- Take ownership and responsibility for outcomes
- Be comfortable working in a fast-moving entrepreneurial business
- Be curious, thoughtful and proactive
Sound like your kind of challenge? Step into a role where your ideas matter and your impact is felt. Apply now and help us shape the next chapter of Kernowcraft’s story.
Ecommerce Digital Marketing Manager – Jewellery Craft eCom Brand. – 20097 in Falmouth employer: RR
Contact Detail:
RR Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Digital Marketing Manager – Jewellery Craft eCom Brand. – 20097 in Falmouth
✨Tip Number 1
Get to know Kernowcraft inside out! Research their products, values, and community. This way, when you chat with them, you can show off your passion for jewellery-making and how you can contribute to their mission.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and any tips they might have. It’s a great way to get insider info and maybe even a referral!
✨Tip Number 3
Prepare for the interview by thinking of specific examples from your past work that showcase your digital marketing skills. Be ready to discuss how you've driven ecommerce growth and improved customer journeys in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It shows you're genuinely interested in the role and helps us keep track of your application. Plus, it’s super easy to do!
We think you need these skills to ace Ecommerce Digital Marketing Manager – Jewellery Craft eCom Brand. – 20097 in Falmouth
Some tips for your application 🫡
Show Your Passion: Let your love for digital marketing and jewellery shine through in your application. We want to see how your enthusiasm aligns with our mission at Kernowcraft!
Tailor Your CV: Make sure your CV highlights relevant experience in ecommerce and digital marketing. We’re looking for specific examples that demonstrate your skills in conversion optimisation and email marketing.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for this role. Share your insights on customer journeys and how you can enhance our digital ecosystem.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team!
How to prepare for a job interview at RR
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your digital marketing knowledge, especially in eCommerce. Be ready to discuss specific strategies you've used in the past, particularly around conversion optimisation and email marketing. Show them you understand how these elements drive revenue.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to inform your decisions. Kernowcraft is looking for someone who can interpret analytics and translate insights into actionable strategies. Bring examples of how your analytical thinking has led to measurable results in previous roles.
✨Demonstrate Your Creative Side
While numbers are important, creativity plays a huge role in this position. Think of ways you've combined data with creative marketing campaigns. Be ready to share ideas on how you would enhance Kernowcraft's content and community engagement.
✨Understand Their Brand and Audience
Do your homework on Kernowcraft and its audience of jewellery makers. Familiarise yourself with their products and values. This will help you tailor your responses and show that you're genuinely interested in contributing to their mission of making jewellery-making accessible and joyful.