Summary:
As a Marketing Manager, you will play a pivotal role in shaping our marketing strategies and driving brand awareness across various channels. Your expertise will be essential in developing innovative campaigns that resonate with our target audience, ultimately contributing to the growth and success of our organisation in the competitive marketing and communications industry in the United Kingdom.
Responsibilities:
- Develop and implement comprehensive marketing strategies to enhance brand visibility and engagement.
- Conduct market research to identify trends and insights that inform campaign development.
- Manage and optimise digital marketing initiatives, including social media, email marketing, and SEO.
- Collaborate with cross-functional teams to ensure cohesive messaging and branding across all platforms.
- Monitor and analyse campaign performance metrics to assess effectiveness and drive improvements.
- Oversee the marketing budget, ensuring efficient allocation of resources.
- Google ads, Meta ads, Performance Max knowledge important
Qualifications:
- Business Administration, or a related field.
- Proven experience in a marketing management role, preferably within the marketing and communications sector.
- Strong understanding of digital marketing tools and techniques.
- Excellent communication and interpersonal skills.
- Ability to analyse data and derive actionable insights.
- Proficiency in project management and team leadership.
