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- Tasks: Lead and execute marketing strategies across Meta and Google Ads to drive growth.
- Company: Dynamic financial trading house in London with big ambitions.
- Benefits: Competitive salary, hands-on role, and opportunity to build a marketing team.
- Why this job: Make a real impact in a fast-paced environment while developing your marketing skills.
- Qualifications: Proven experience in Meta and Google Ads with strong performance marketing knowledge.
- Other info: Join a growing team and help shape the future of in-house marketing.
The predicted salary is between 60000 - 80000 £ per year.
My client is looking for someone to run their in-house marketing team in London - they are a growing and interesting Financial Trading house with huge ambition. They are looking for a hands-on Head of Marketing who can own growth across Meta Ads and Google Ads, while also running a tight content and social engine. This is not a strategy-only role. You will be executing day to day, leading from the front, and building the foundations of our in-house marketing function.
What you will be doing:
- Own and scale paid acquisition across Meta (Facebook and Instagram) and Google (Search, YouTube, Performance Max).
- Build campaigns end to end, including structure, creative testing, audiences and keywords, landing page alignment, retargeting, and scaling.
- Ensure tracking is correct, including GA4, Google Tag Manager, Meta Pixel and CAPI, Google conversion tracking, UTM structure, attribution, and reporting.
- Monitor key KPIs and make decisions from data, including CPA or CAC, ROAS, conversion rate, and LTV.
- Produce weekly reporting that is clear and actionable, covering what worked, what did not, and what we do next.
- Own the marketing calendar, including offers, launches, promos, and social posting schedules.
- Brief and coordinate creatives, including hooks, angles, scripts, ad concepts, thumbnails, and copy.
- Work closely with internal teams such as community, support, and operations to keep messaging consistent and conversion focused.
- Help hire and manage a small in-house team over time as we build a three-person function.
What they are looking for:
- Proven track record running Meta Ads and Google Ads with measurable results.
- Strong grasp of performance marketing fundamentals, including testing frameworks, scaling, retargeting, and creative iteration.
- Confident with tracking and analytics and able to troubleshoot issues without relying on an agency.
- Comfortable moving fast in a high output environment.
- Experience in fintech, trading, crypto, subscription, or high velocity ecommerce is a bonus.
- Must be able to work on site in the City of London.
Nice to have:
- Experience with affiliate or influencer marketing and how it ties into paid acquisition.
- CRO experience, such as landing pages, funnels, and conversion rate improvements.
- Strong creative instinct and understanding of what wins on Meta and how to iterate quickly.
This is an exceptional mandate - please let me know if interested.
Marketing Manager - Meta/Google employer: RP Recruitment Ltd
Contact Detail:
RP Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Meta/Google
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at companies you're interested in. A friendly chat can lead to insider info and even job referrals.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your success with Meta and Google Ads. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Don’t just apply blindly! Tailor your approach for each company. Research their marketing strategies and mention how you can help them grow. It shows you’re genuinely interested and not just sending out generic applications.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the extra step. Plus, it gives you a better chance of getting noticed by our hiring team. Let’s get you that Marketing Manager role!
We think you need these skills to ace Marketing Manager - Meta/Google
Some tips for your application 🫡
Show Your Hands-On Experience: Make sure to highlight your practical experience with Meta and Google Ads. We want to see how you've owned campaigns from start to finish, so share specific examples of what you’ve done and the results you achieved.
Be Data-Driven: Since this role is all about monitoring KPIs and making data-driven decisions, include any relevant metrics or analytics you've worked with. Show us how you’ve used data to inform your marketing strategies and improve performance.
Keep It Clear and Concise: When writing your application, clarity is key! Use straightforward language and structure your thoughts logically. We appreciate a well-organised application that’s easy to read and gets straight to the point.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at RP Recruitment Ltd
✨Know Your Stuff
Make sure you’re well-versed in Meta and Google Ads. Brush up on your knowledge of campaign structures, audience targeting, and creative testing. Be ready to discuss specific campaigns you've run and the results they achieved.
✨Show Your Analytical Side
Prepare to talk about how you monitor KPIs and make data-driven decisions. Bring examples of how you've used analytics tools like GA4 or Google Tag Manager to troubleshoot issues and optimise campaigns.
✨Be Ready to Execute
This role is hands-on, so be prepared to discuss how you would build campaigns from scratch. Think about how you would align landing pages with ads and manage retargeting strategies. Show them you can lead from the front!
✨Team Player Vibes
Since you'll be working closely with other teams, highlight your experience in collaborating with different departments. Share examples of how you’ve coordinated with creatives or support teams to ensure consistent messaging and high conversion rates.