Brand Marketing Manager

As one of the UK\’s most exciting up-and-coming fashion brands, we\’re expanding rapidly and are looking for a Brand Marketing Manager to join our Marketing team and play a pivotal role in the growth of the business.

The Brand Manager will play a key role in supporting the development and execution of brand strategies to enhance Ro&Zo\’s presence in the market. Working closely with the Creative Director and cross-functional teams, you will assist in ensuring the consistency of the brand\’s message across all platforms while identifying opportunities for growth and brand engagement. This is an exciting opportunity for someone passionate about fashion, branding, and marketing.

Responsibilities

• Brand Strategy Support:

Manage the development and execution of brand strategies to build brand equity, awareness, and loyalty across multiple channels (digital, social media).
– Campaign Development:

Work with the Creative Director to create, manage, and evaluate weekly email marketing campaigns, product launches, and promotional

activities. Also to take the lead on creative design of brand catalogues (direct mail).
– CRM: responsible for email segmentation and CRM strategies to promote customer retention. To include strategies for VIPs.
– Management: Line manager to Social media Executive, Marketing Assistant and Intern, who will assist on creating the assets and general admin duties.
– Shoots: Work with the Creative Director to conceptualise all photoshoots (both lifestyle and ecommerce) in order to ensure all creative assets are cohesive, on-brand and tailored for marketing purposes
– Market Research:

Conduct competitor analysis, track industry trends, and gather consumer insights to inform and adjust brand strategies.
– Content Creation:

Direct the creative teams and create the strategy for engaging and relevant content for the website, email marketing, and other marketing materials.
– Performance Tracking:

Monitor key brand metrics, including social media engagement, website traffic, and campaign ROI. Provide insights and recommendations based on performance data.
– Collaboration:

Coordinate with cross-functional teams including product, sales, and digital marketing to ensure seamless execution of brand initiatives.
– Brand Consistency:

Ensure consistency in brand messaging, tone, and visuals across all platforms and materials in line with Ro&Zo\’s identity.
– Influencer & Partnerships:

Assist in managing influencer relationships, collaborations, and brand partnerships to expand reach and visibility.
– Events: Support the planning and execution of brand-related events such as press events, pop-up shops, fashion shows, or collaborations with other brands.

What we are looking for

• Strong project management skills.
• Highly organised, capable of managing multiple priorities seamlessly.
• Confident in taking ownership and driving marketing plans forward.
• Effective communicator with the ability to collaborate cross-functionally.
• Excellent presentation skills, both written and verbal.
• Commercially minded, able to analyse data and translate insights into actionable

Strategies.

• Experience in managing and building relationships with stakeholders and external

Partners.

• Brand Marketing Experience, ideally in Fashion.

Work Environment
:

The role is based at our London HQ, with a minimum of 3 days in the office.

Salary and Benefits
:

(Salary range and benefits will be discussed with candidates during the recruitment process.)

• A chance to grow and develop yourself along an exciting progression path whilst working at a high growth business with a great culture.
• A pension scheme in line with government requirements.
• 30 days off a year (including bank holidays) with an extra day off for your birthday and early finish on Fridays in summer.
• 75% product discount for personal use.
• 30% friends and family discount
• Regular team socials