At a Glance
- Tasks: Lead SaaS sales for private markets, managing client relationships from pitch to implementation.
- Company: Join ROYC, a cutting-edge private equity operations platform transforming fund management.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on technology-driven solutions.
- Why this job: Be at the forefront of SaaS innovation in private markets and make a real impact.
- Qualifications: 5+ years in SaaS sales with a strong network in private markets.
The predicted salary is between 60000 - 80000 £ per year.
ROYC is hiring a Senior Director to own the SaaS commercial track across all client segments. At ROYC, GP Solutions and DP Solutions teams own the client relationships — across General Partners, Fund Administrators, and Banks & Wealth Managers. When a SaaS opportunity emerges within those relationships, this role takes full ownership: from the first platform conversation all the way through contract signing and implementation go‑live. This is a specialist closer and implementation owner for SaaS. You are the expert who steps in to run the SaaS conversation with precision and depth, and who stays with it until the client is live on the platform.
ROYC's platform is cloud‑native SaaS, built on AWS, with vault‑level instance separation per client. It is the leading platform replacing manual workflows across five layers of private markets operations:
- LP / Investor Portal: digital onboarding, KYC/AML, subscriptions, capital events, reporting, and document management for investors
- Operations Portal: the fund admin operating layer: capital call automation, fund launch, share class management, closings, cash flow forecasting, and reporting workflows
- Advisor Portal: distribution and relationship management for placement agents and wealth advisors
- Fund Lifecycle Management: from PPM to final close: structuring, closings, board resolutions, investor admissions, shadow accounting
- AI‑driven document and workflow automation: GP portal ingestion, master‑to‑feeder notice generation, automated KYC refresh, and agent‑based operational flows
What You Will Sell
You will sell into three buyer types: each with distinct challenges our platform directly addresses:
- General Partners: Launch funds faster, automate investor onboarding and capital calls, replace fragmented point solutions with a single operating layer. Key challenge: manual workflows, slow time‑to‑close, poor LP experience.
- Fund Administrators: Offer a white‑labeled investor services portal to their GP clients. Add a GP‑facing operations layer. Differentiate on technology and enable scale without linear headcount growth. Key challenges: losing mandates to technology‑first competitors, lack of investor‑facing digital infrastructure.
- Banks & Wealth Managers: Automate capital call processing and distribution to end clients. Replace Excel‑and‑email workflows for subscriptions, reporting, and KYC. Add a private markets layer to existing public market infrastructure via API, without replacing core banking systems. Extend into Luxembourg structuring and feeder fund vehicle management. Key challenges: nominee model limitations, manual lifecycle operations, no scalable private markets client portal.
What We Are Looking For
- 5+ years in a revenue‑generating role selling SaaS, fund administration technology, or financial infrastructure to institutional buyers
- Deep understanding of the private markets value chain: fundraising, fund operations, investor servicing, fund lifecycle, and distribution
- Proven track record closing complex, multi‑stakeholder deals (RFP processes, procurement committees, legal negotiation)
- Existing network across GPs, fund admins, and/or private banks in Europe
- Experience working across functional buyer groups: technology, operations, and C‑suite simultaneously
- Ability to run structured enterprise sales: qualification, discovery, value proposition design, pricing, negotiation, and close
- Comfortable operating as a specialist within established client relationships — you own the SaaS track, not the client overall
- Able to stay engaged through implementation, not just to contract signature
- Experience with modern CRM, sales intelligence tools, and multi‑channel outreach
- Strong communicator — able to translate complex technical capabilities into client‑specific business value
Key Responsibilities
- Pipeline Development: Build and maintain a qualified pipeline across the three target segments. Use existing network, outbound, conferences, and partnership channels to generate early‑stage opportunities.
- Full‑Cycle SaaS Sales Execution: Own the SaaS conversation end‑to‑end within established client relationships: qualify the platform opportunity, run discovery, pitch, price, negotiate, close, and stay through implementation go‑live. Run structured RFP and procurement processes. Shape tailored proposals in collaboration with the GP Solutions and DP Solutions teams.
- Cross‑Team Collaboration: Work closely with the GP Solutions and DP Solutions teams who bring client context and relationship access. Feed SaaS product and commercial insights back to product, marketing, and leadership. Help shape packaging and positioning for the SaaS offering across all three segments.
- SaaS Implementation Ownership: Stay with the deal through go‑live, coordinate with product and technical teams, manage client expectations during implementation, and ensure a clean handover to BAU. You are the point of accountability from first platform conversation to live deployment.
- Revenue Ownership: Own individual revenue targets. Provide accurate pipeline reporting and deal forecasting. Support pricing and packaging decisions for new buyer segments.
About ROYC
ROYC is a private equity operations platform built to support GPs, fund admins, banks & wealth managers from fund set‑up through wind‑down. The platform covers fund launch, legal entity management, LP onboarding, KYC, capital calls, distributions, shadow accounting, and reporting, designed to replace the manual workflows and disconnected systems that slow down fund managers at every stage of the fund lifecycle.
Senior Director Private markets SaaS sales employer: Roycgroup
At ROYC, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. Our commitment to employee growth is evident through our comprehensive training programmes and opportunities for advancement within the SaaS sector, particularly in the vibrant financial hub of Europe. With a focus on meaningful work and a supportive environment, we empower our team to excel in their roles while contributing to the transformation of private markets operations.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director Private markets SaaS sales
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Senior Director Private markets SaaS sales at Roycgroup, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Roycgroup. Tailor your message to explain why you’re drawn to them and how you can contribute as a Senior Director Private markets SaaS sales. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Senior Director Private markets SaaS sales
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Roycgroup:When writing your cover letter, make sure to tailor your message specifically for Roycgroup. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Roycgroup
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Roycgroup that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Roycgroup that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Roycgroup’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
