Senior Director Private markets SaaS sales in London

ROYC is hiring a Senior Director to own the SaaS commercial track across all client segments. At ROYC, GP Solutions and DP Solutions teams own the client relationships — across General Partners, Fund Administrators, and Banks & Wealth Managers. When a SaaS opportunity emerges within those relationships, this role takes full ownership: from the first platform conversation all the way through contract signing and implementation go‑live. This is a specialist closer and implementation owner for SaaS. You are the expert who steps in to run the SaaS conversation with precision and depth, and who stays with it until the client is live on the platform.

ROYC's platform is cloud‑native SaaS, built on AWS, with vault‑level instance separation per client. It is the leading platform replacing manual workflows across five layers of private markets operations:

• LP / Investor Portal: digital onboarding, KYC/AML, subscriptions, capital events, reporting, and document management for investors
• Operations Portal: the fund admin operating layer: capital call automation, fund launch, share class management, closings, cash flow forecasting, and reporting workflows
• Advisor Portal: distribution and relationship management for placement agents and wealth advisors
• Fund Lifecycle Management: from PPM to final close: structuring, closings, board resolutions, investor admissions, shadow accounting
• AI‑driven document and workflow automation: GP portal ingestion, master‑to‑feeder notice generation, automated KYC refresh, and agent‑based operational flows

What You Will Sell

You will sell into three buyer types: each with distinct challenges our platform directly addresses:

• General Partners: Launch funds faster, automate investor onboarding and capital calls, replace fragmented point solutions with a single operating layer. Key challenge: manual workflows, slow time‑to‑close, poor LP experience.
• Fund Administrators: Offer a white‑labeled investor services portal to their GP clients. Add a GP‑facing operations layer. Differentiate on technology and enable scale without linear headcount growth. Key challenges: losing mandates to technology‑first competitors, lack of investor‑facing digital infrastructure.
• Banks & Wealth Managers: Automate capital call processing and distribution to end clients. Replace Excel‑and‑email workflows for subscriptions, reporting, and KYC. Add a private markets layer to existing public market infrastructure via API, without replacing core banking systems. Extend into Luxembourg structuring and feeder fund vehicle management. Key challenges: nominee model limitations, manual lifecycle operations, no scalable private markets client portal.

What We Are Looking For

• 5+ years in a revenue‑generating role selling SaaS, fund administration technology, or financial infrastructure to institutional buyers
• Deep understanding of the private markets value chain: fundraising, fund operations, investor servicing, fund lifecycle, and distribution
• Proven track record closing complex, multi‑stakeholder deals (RFP processes, procurement committees, legal negotiation)
• Existing network across GPs, fund admins, and/or private banks in Europe
• Experience working across functional buyer groups: technology, operations, and C‑suite simultaneously
• Ability to run structured enterprise sales: qualification, discovery, value proposition design, pricing, negotiation, and close
• Comfortable operating as a specialist within established client relationships — you own the SaaS track, not the client overall
• Able to stay engaged through implementation, not just to contract signature
• Experience with modern CRM, sales intelligence tools, and multi‑channel outreach
• Strong communicator — able to translate complex technical capabilities into client‑specific business value

Key Responsibilities

1. Pipeline Development: Build and maintain a qualified pipeline across the three target segments. Use existing network, outbound, conferences, and partnership channels to generate early‑stage opportunities.
2. Full‑Cycle SaaS Sales Execution: Own the SaaS conversation end‑to‑end within established client relationships: qualify the platform opportunity, run discovery, pitch, price, negotiate, close, and stay through implementation go‑live. Run structured RFP and procurement processes. Shape tailored proposals in collaboration with the GP Solutions and DP Solutions teams.
3. Cross‑Team Collaboration: Work closely with the GP Solutions and DP Solutions teams who bring client context and relationship access. Feed SaaS product and commercial insights back to product, marketing, and leadership. Help shape packaging and positioning for the SaaS offering across all three segments.
4. SaaS Implementation Ownership: Stay with the deal through go‑live, coordinate with product and technical teams, manage client expectations during implementation, and ensure a clean handover to BAU. You are the point of accountability from first platform conversation to live deployment.
5. Revenue Ownership: Own individual revenue targets. Provide accurate pipeline reporting and deal forecasting. Support pricing and packaging decisions for new buyer segments.

About ROYC

ROYC is a private equity operations platform built to support GPs, fund admins, banks & wealth managers from fund set‑up through wind‑down. The platform covers fund launch, legal entity management, LP onboarding, KYC, capital calls, distributions, shadow accounting, and reporting, designed to replace the manual workflows and disconnected systems that slow down fund managers at every stage of the fund lifecycle.