At a Glance
- Tasks: Lead marketing strategy and business development for a top experiential agency.
- Company: Award-winning creative agency known for its people-first culture.
- Benefits: Generous leave, private healthcare, gym contributions, and early finishes.
- Other info: Modern workspace in SW London with excellent career development opportunities.
- Why this job: Join a dynamic team and shape the agency's narrative while driving growth.
- Qualifications: 6+ years in agency roles with strong storytelling and commercial skills.
The predicted salary is between 85000 - 85000 £ per year.
Head of Marketing & New Business
Location: SW London / Greater London (4 days in-office)
Salary: Up to £85,000 + Benefits
Sector: Award-Winning Experiential & Creative Agency
I am currently partnering with one of the UK’s leading independent experiential agencies to find a high-impact Head of Marketing & New Business. This is a pivotal hire for a "Best Place to Work" award-winner that has built its reputation on people-before-profit and world-class event delivery. They are looking for a strategic "connective tissue" specialist—someone who can bridge the gap between high-level brand storytelling and commercial business development.
The Role
Reporting directly to the Managing Director, you will be responsible for the agency’s external voice and its internal pipeline. This is a leadership position with two direct reports: a PR Lead and a Lead Generation specialist. Unlike many "Head of" roles that stay at 30,000 feet, this client needs a player-coach. You will define the growth strategy, but you will also be "hands-on" in the pitch room, refining RFIs/RFPs and ensuring the agency’s case studies are as compelling as the events they produce.
Key Responsibilities
- Dual-Stream Strategy: Lead the agency’s marketing roadmap while simultaneously hitting revenue and lead-gen targets.
- Pitch Leadership: Orchestrate major pitch submissions, ensuring the agency’s narrative is sharp, differentiated, and commercially sound.
- Team Management: Mentor and direct the PR and Lead Generation functions to create a unified, "always-on" growth engine.
- Brand Guardianship: Act as the gatekeeper for all brand touchpoints, from the website and social channels to high-end industry reports.
- Performance Analytics: Own the CRM and marketing tech stack, providing clear data-led insights to the board on ROI and pipeline risks.
What They Are Looking For
- Agency Experience: 6+ years within a creative, events, or brand agency environment.
- The "Storyteller" Gene: An innate ability to turn complex project work into compelling, emotive narratives that win pitches.
- Hands-on Capability: You are comfortable with marketing technology, AI tools, and the "nitty-gritty" of pitch preparation.
- Commercial Acumen: You understand the agency sales cycle and know how to move a lead from "curious" to "closed."
Why This Agency?
- They are known for a culture that avoids the typical "burnout" agency model.
- Generous Leave: 27 days + public holidays + your birthday + charity days.
- Wellbeing: Private healthcare, gym contributions, and a payday Friday 3:00 PM finish.
- Environment: A stunning, modern workspace in SW London designed to foster the very creativity they sell to clients.
- Growth: Significant investment in external coaching and professional development.
To Apply
If you are a Marketing Manager, Growth Lead, or Agency Strategist looking for more autonomy and a seat at the leadership table, let’s talk. Please submit your CV for a confidential discussion.
Locations
Director of Marketing And Business Development in Hampshire, Portsmouth employer: Royall
Join an award-winning experiential agency in SW London that prioritises people over profit, offering a vibrant work culture and a stunning modern workspace designed to inspire creativity. With generous leave policies, private healthcare, and a commitment to employee growth through coaching and professional development, this is an exceptional opportunity for those seeking meaningful and rewarding employment in a leadership role. Be part of a team that values your contributions and fosters a supportive environment where you can thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Marketing And Business Development in Hampshire, Portsmouth
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that dream role.
✨Tip Number 2
Show off your skills in real-time! Consider creating a personal project or case study that showcases your marketing prowess. This can be a great conversation starter during interviews.
✨Tip Number 3
Prepare for those interviews by practising your pitch. You want to come across as confident and knowledgeable about the agency's work and how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Director of Marketing And Business Development in Hampshire, Portsmouth
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Director of Marketing and Business Development. Highlight your agency experience and any hands-on capabilities you have with marketing tech and pitch preparation.
Craft a Compelling Cover Letter:Use your cover letter to tell your story! Showcase your ability to bridge brand storytelling with commercial development, and don’t forget to mention how you can be that 'player-coach' they’re looking for.
Showcase Your Achievements:When detailing your past roles, focus on specific achievements that demonstrate your strategic thinking and commercial acumen. Use metrics where possible to show how you’ve driven growth and success.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you in front of the right people!
How to prepare for a job interview at Royall
✨Know Your Agency Inside Out
Before the interview, dive deep into the agency's past projects and their unique approach to experiential marketing. Understanding their brand narrative will help you articulate how your vision aligns with theirs.
✨Showcase Your Storytelling Skills
Prepare to discuss specific examples where you've transformed complex ideas into compelling narratives. This role requires a 'storyteller' gene, so be ready to demonstrate how your storytelling has led to successful pitches or campaigns.
✨Be Ready to Get Hands-On
This position is all about being a player-coach. Bring examples of your hands-on experience in pitch preparation and marketing technology. Show them you're not just a strategist but also someone who thrives in the nitty-gritty of execution.
✨Demonstrate Commercial Acumen
Understand the agency sales cycle and be prepared to discuss how you've successfully moved leads from interest to closure. Highlight your ability to analyse performance metrics and provide data-driven insights that can influence decision-making.
