At a Glance
- Tasks: Lead marketing strategy and business development for a top experiential agency.
- Company: Award-winning creative agency known for its people-first culture.
- Benefits: Generous leave, private healthcare, gym contributions, and early finishes.
- Other info: Modern workspace in SW London with excellent professional development opportunities.
- Why this job: Join a dynamic team and shape the agency's narrative while driving growth.
- Qualifications: 6+ years in agency roles with strong storytelling and commercial skills.
The predicted salary is between 85000 - 85000 £ per year.
Head of Marketing & New Business
Location: SW London / Greater London (4 days in-office)
Salary: Up to £85,000 + Benefits
Sector: Award-Winning Experiential & Creative Agency
I am currently partnering with one of the UK’s leading independent experiential agencies to find a high-impact Head of Marketing & New Business. This is a pivotal hire for a "Best Place to Work" award-winner that has built its reputation on people-before-profit and world-class event delivery. They are looking for a strategic "connective tissue" specialist—someone who can bridge the gap between high-level brand storytelling and commercial business development.
The Role
Reporting directly to the Managing Director, you will be responsible for the agency’s external voice and its internal pipeline. This is a leadership position with two direct reports: a PR Lead and a Lead Generation specialist. Unlike many "Head of" roles that stay at 30,000 feet, this client needs a player-coach. You will define the growth strategy, but you will also be "hands-on" in the pitch room, refining RFIs/RFPs and ensuring the agency’s case studies are as compelling as the events they produce.
Key Responsibilities
- Dual-Stream Strategy: Lead the agency’s marketing roadmap while simultaneously hitting revenue and lead-gen targets.
- Pitch Leadership: Orchestrate major pitch submissions, ensuring the agency’s narrative is sharp, differentiated, and commercially sound.
- Team Management: Mentor and direct the PR and Lead Generation functions to create a unified, "always-on" growth engine.
- Brand Guardianship: Act as the gatekeeper for all brand touchpoints, from the website and social channels to high-end industry reports.
- Performance Analytics: Own the CRM and marketing tech stack, providing clear data-led insights to the board on ROI and pipeline risks.
What They Are Looking For
- Agency Experience: 6+ years within a creative, events, or brand agency environment.
- The "Storyteller" Gene: An innate ability to turn complex project work into compelling, emotive narratives that win pitches.
- Hands-on Capability: You are comfortable with marketing technology, AI tools, and the "nitty-gritty" of pitch preparation.
- Commercial Acumen: You understand the agency sales cycle and know how to move a lead from "curious" to "closed."
Why This Agency?
- They are known for a culture that avoids the typical "burnout" agency model.
- Generous Leave: 27 days + public holidays + your birthday + charity days.
- Wellbeing: Private healthcare, gym contributions, and a payday Friday 3:00 PM finish.
- Environment: A stunning, modern workspace in SW London designed to foster the very creativity they sell to clients.
- Growth: Significant investment in external coaching and professional development.
To Apply
If you are a Marketing Manager, Growth Lead, or Agency Strategist looking for more autonomy and a seat at the leadership table, let’s talk. Please submit your CV for a confidential discussion.
Locations
Director of Marketing And Business Development in Cheshire, Warrington employer: Royall
Join an award-winning experiential agency in SW London that prioritises people over profit, offering a vibrant work culture and a stunning modern workspace designed to inspire creativity. With generous leave policies, private healthcare, and significant investment in professional development, this is an excellent opportunity for those seeking meaningful growth and a leadership role in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Marketing And Business Development in Cheshire, Warrington
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show up prepared for interviews. Research the agency’s recent projects and be ready to discuss how your experience aligns with their needs. Bring your A-game and some killer ideas to the table!
✨Tip Number 3
Don’t just wait for job postings—reach out directly! If you see a company you love, send them a message expressing your interest. Sometimes, the best opportunities come from a simple conversation.
✨Tip Number 4
Utilise our website to apply! We’ve got loads of resources to help you nail that application process. Plus, applying through us gives you a better chance to stand out in the crowd.
We think you need these skills to ace Director of Marketing And Business Development in Cheshire, Warrington
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Director of Marketing and Business Development. Highlight your agency experience and any hands-on capabilities you have with marketing tech and pitch preparation.
Craft a Compelling Cover Letter:Use your cover letter to tell your story! Showcase your ability to bridge brand storytelling with commercial development, and don’t forget to mention how you can be that 'player-coach' they’re looking for.
Showcase Your Achievements:When detailing your past roles, focus on specific achievements that demonstrate your strategic thinking and commercial acumen. Use metrics where possible to show how you’ve driven growth and success.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you in front of the right people!
How to prepare for a job interview at Royall
✨Know Your Agency Inside Out
Before the interview, dive deep into the agency's past projects and their unique approach to experiential marketing. Understanding their brand narrative will help you articulate how your vision aligns with theirs.
✨Showcase Your Storytelling Skills
Prepare to discuss specific examples where you've transformed complex ideas into compelling narratives. This role is all about bridging storytelling with business development, so be ready to impress with your 'storyteller' gene.
✨Be Ready to Get Hands-On
This position requires a player-coach mentality. Be prepared to discuss how you've been involved in the nitty-gritty of pitch preparation and how you can lead by example while mentoring your team.
✨Demonstrate Commercial Acumen
Understand the agency sales cycle and be ready to share strategies on moving leads from 'curious' to 'closed'. Highlight your experience with performance analytics and how you've used data to drive decisions in previous roles.
