At a Glance
- Tasks: Join our marketing team to create engaging email campaigns, manage social media, and write captivating product copy.
- Company: Royalcraft, a trusted name in outdoor and indoor furniture since 1990.
- Benefits: Competitive salary, 23 days holiday, staff discounts, and opportunities for career growth.
- Other info: Exciting opportunity to learn about modern marketing in a supportive environment.
- Why this job: Gain hands-on experience across multiple marketing channels and grow with a dynamic brand.
- Qualifications: Experience in marketing, excellent writing skills, and a passion for social media.
The predicted salary is between 30000 - 40000 £ per year.
About Royalcraft
Royalcraft has been designing and supplying quality outdoor furniture since 1990 and is trusted by homeowners and retailers across the UK. With over 35 years of heritage, we are now entering an exciting new phase of growth. Recently, we have expanded into indoor furniture, creating a seamless flow between home and garden through considered design inspired by nature, wellness, and biophilic living. Alongside this, we are accelerating our direct-to-consumer (DTC) growth and strengthening partnerships with leading UK retailers including M&S, Next, and Very. This role sits at the heart of that growth.
The role
We're looking for a Digital Marketing Assistant to join the marketing team and play a hands-on part in everything we do across email, social and content. This is a foundational role, the right person will have real ownership from day one, work closely with experienced senior marketers, and have a clear path to grow with the business. If you love writing, are curious about brands, and want to learn how a full marketing function operates inside a real consumer business, this is the role for you.
Who you'll work with
You'll report into our Brand Marketing Executive and work closely with our Marketing Manager, and E-commerce & Marketing Executive. You'll also work directly with our NPD team on new product launches, and with our PPC and SEO agencies on the wider digital picture.
What you'll be doing
- Email marketing (Klaviyo)
- Build, schedule and deploy email campaigns to our B2C and B2B audiences.
- Help maintain and improve our automated flows (welcome, browse abandonment, post-purchase, win-back).
- A/B test subject lines, send times, segments and CTAs, and turn results into recommendations.
- Keep our lists healthy: segmentation, deliverability, list growth tactics.
- Pull weekly and monthly performance reports and share insights with the team.
- Social media
- Working with Brand Marketing Executive to manage social content calendar across Instagram, Facebook, Pinterest and LinkedIn.
- Schedule and publish organic posts, stories and reels.
- Manage our community, replies, DMs, comments, in our brand voice.
- Create short-form video and image content using Canva and our AI toolkit.
- Track what's working, report on growth and engagement, and feed learnings back into the plan.
- Product copywriting
- Write clear, beautiful product copy for new launches, web descriptions, packaging, sales sheets.
- Support the wider team on email copy, social captions, web pages and ad copy when needed.
- Keep everything consistent with our brand tone of voice.
- Work hand-in-hand with NPD as products move from concept to launch.
- Wider team support
- Get stuck in on campaign rollouts, seasonal launches and key brand moments & trade shows.
- Help keep our assets, templates and brand library organised and accessible.
- Bring ideas to the table. We listen.
- Be open to learn around other areas in marketing.
Why this is an exciting role
This isn't a role where you'll be siloed into one channel. You'll get hands-on experience across email, social and copy, three of the most valuable skills in modern marketing, while working in a brand that's investing in its future. You'll learn:
- How a full marketing function operates inside a growing consumer business.
- Klaviyo to a high standard, including automation, segmentation and analytics.
- How to use AI tools properly in a marketing workflow (we're early movers but big adopters here).
- How seasonal product launches are planned, marketed and measured end-to-end.
- What good brand work looks like, tone, consistency, storytelling.
- How trade shows like Solex are planned and activated.
And the development is real. We want someone who'll grow with the business, there is genuine room to step up as you build experience. The right person could see their role evolve significantly over the next 2–3 years.
Who we're looking for
Essential
- Around 4 years' experience in a similar role in marketing (in-house or agency).
- Excellent written English, you genuinely enjoy writing and care about getting it right.
- A natural feel for social media and an interest in how brands behave online.
- Email marketing experience with building campaign emails and flows.
- Canva, Klaviyo (or equivalent to).
- Comfortable with technology, you pick up new tools quickly and aren't intimidated by data.
- Organised, detail-oriented, and reliable. You take pride in your work.
- Curious and proactive, you ask questions, suggest ideas, and don't wait to be told.
- Genuinely want to build a career in marketing and grow with a brand.
What we care about as much as experience
Attitude. We'd love to hire someone who is hungry to learn, takes ownership, and brings good energy to the team.
Package & practicalities
Full-time - Office based
Location: Oldbury, Birmingham
Holiday: 23 days plus 8 days bank holiday
Other benefits: Staff discount, staff outings, recognition, pension scheme
Competitive salary package
Digital Marketing Assistant in Oldbury employer: Royalcraft
At Royalcraft, we pride ourselves on being an exceptional employer that fosters a vibrant and collaborative work culture. As a Digital Marketing Assistant, you'll have the unique opportunity to gain hands-on experience across various marketing channels while working closely with seasoned professionals in a supportive environment. With a commitment to employee growth, competitive benefits, and a focus on innovation, Royalcraft is the perfect place for those looking to build a meaningful career in marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Assistant in Oldbury
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and don’t be shy to reach out on LinkedIn. You never know who might have a lead or insight that could land you that Digital Marketing Assistant role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best writing, social media campaigns, or any marketing projects you've worked on. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly, express your interest, and share how you can contribute to their growth. It shows initiative and enthusiasm!
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It helps us keep track of candidates and gives you a better chance to stand out in the crowd. Plus, we love seeing passionate applicants!
We think you need these skills to ace Digital Marketing Assistant in Oldbury
Some tips for your application 🫡
Show Your Passion for Writing:Since this role is all about writing, make sure your application reflects your love for it! Share examples of your best work and let your personality shine through. We want to see how you can engage with our audience.
Tailor Your Application:Don’t just send a generic CV and cover letter. Take the time to tailor your application to Royalcraft and the Digital Marketing Assistant role. Highlight relevant experiences and skills that align with what we’re looking for.
Be Data Savvy:We’re keen on candidates who are comfortable with data, especially in email marketing. If you’ve got experience with tools like Klaviyo or similar, make sure to mention it! Show us how you can turn data into actionable insights.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Royalcraft
✨Know Your Stuff
Before the interview, dive deep into Royalcraft's history and their recent expansion into indoor furniture. Familiarise yourself with their brand values and how they connect with nature and wellness. This will show your genuine interest in the company and help you align your answers with their vision.
✨Show Off Your Writing Skills
Since the role involves a lot of writing, prepare a few examples of your best work. Whether it's email campaigns, social media posts, or product descriptions, having tangible examples ready will demonstrate your writing prowess and attention to detail.
✨Be Ready to Discuss Digital Tools
Brush up on your knowledge of Klaviyo and Canva, as these are key tools for the role. Be prepared to discuss how you've used similar platforms in the past and share any insights on how you can leverage them to enhance Royalcraft's marketing efforts.
✨Bring Ideas to the Table
During the interview, don’t hesitate to share your thoughts on potential marketing strategies or content ideas for Royalcraft. This shows that you're proactive and genuinely interested in contributing to their growth. Remember, they want someone who can bring fresh ideas and energy to the team!
