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For Companies At a Glance
- Tasks: Lead marketing for new products and manage campaigns across digital channels.
- Company: Royalcraft, a trusted name in outdoor and indoor furniture since 1990.
- Benefits: Opportunity to make a genuine impact and work with a collaborative team.
- Other info: Join a growing business with real progression opportunities.
- Why this job: Shape brand representation and drive growth in a fast-paced environment.
- Qualifications: 7+ years in marketing, strong copywriting skills, and team leadership experience.
The predicted salary is between 36000 - 60000 £ per year.
About Royalcraft
Royalcraft has been designing and supplying quality outdoor furniture since 1990 and is trusted by homeowners and retailers across the UK. With over 35 years of heritage, we are now entering an exciting new phase of growth. Recently, we have expanded into indoor furniture, creating a seamless flow between home and garden through considered design inspired by nature, wellness, and biophilic living. Alongside this, we are accelerating our direct-to-consumer (DTC) growth and strengthening partnerships with leading UK retailers including M&S, Next, and Very. This role sits at the heart of that growth.
The role
This role sits at the intersection of brand, digital performance, product and commercial strategy. You will take ownership of day-to-day marketing operations, manage internal team members and external partners, and ensure our campaigns, communications and launches align with wider company objectives. You will play a key role in shaping how new products are brought to market, how our brand is represented across channels, and how CRM contributes to revenue growth.
Key Responsibilities
- New Product Development & Go-To-Market
- Lead marketing involvement in NPD
- Shape naming, positioning and storytelling of new collections
- Develop and execute go-to-market plans
- Align launch messaging across website, email and paid channels
- Work closely with commercial teams to ensure product launches support company targets
- Relationship Management
- Manage PPC and SEO agency relationships
- Manage affiliate partnerships
- Support retailer partners with brand representation and marketing materials
- Build strong cross-functional relationships internally
- CRM & Email Marketing
- Own the email marketing strategy and campaign calendar
- Develop lifecycle flows and segmentation strategy
- Drive measurable revenue growth through CRM
- Analyse performance and optimise campaigns accordingly
- Brand & Communications
- Maintain consistency of tone of voice and messaging
- Oversee campaign execution across digital channels
- Lead copywriting across website, email and campaign materials
- Ensure all communications align with brand positioning
- Team Leadership
- Manage and develop members of the marketing team
- Oversee content creation and campaign delivery
- Ensure deadlines are met and standards are maintained
- Act as operational lead for marketing delivery
- Budget & Performance
- Work within marketing budgets and support allocation planning
- Monitor channel performance and ROI
- Contribute to revenue forecasting
- Ensure marketing activity aligns with wider company strategy
What We're Looking For
- 7+ years experience in marketing, ideally within retail, home or lifestyle
- Strong understanding of both brand and performance marketing
- Confident managing NPD from a marketing perspective
- Experienced in email/CRM platforms
- Comfortable managing agencies and external partners
- Commercially aware with experience managing budgets
- Strong copywriting and storytelling skills
- Experience managing or mentoring a team
- Ambitious, proactive and comfortable in a fast-growing business
Why Join Royalcraft?
- A growing business with a clear long-term vision
- Opportunity to make a genuine impact
- Work alongside a collaborative, ambitious team
- Real progression as the marketing team grows
- Be part of building something meaningful
Brand & Communications Manager in Oldbury employer: Royalcraft
Contact Detail:
Royalcraft Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand & Communications Manager in Oldbury
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work and achievements. This is your chance to showcase how you can contribute to a brand's growth, just like Royalcraft is doing.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their brand voice and marketing strategies so you can discuss how your experience aligns with their goals. We want to see you shine!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in being part of our exciting journey at Royalcraft.
We think you need these skills to ace Brand & Communications Manager in Oldbury
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Brand & Communications Manager role. Highlight your marketing experience, especially in retail or lifestyle sectors, and don’t forget to showcase your copywriting prowess!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about Royalcraft and how your background fits into our exciting growth phase. Be sure to mention specific projects or achievements that demonstrate your expertise.
Showcase Your Creativity: As a Brand & Communications Manager, creativity is key! Include examples of past campaigns or projects where you’ve led marketing efforts. We want to see how you’ve shaped brand narratives and driven engagement through innovative strategies.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this fantastic opportunity. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Royalcraft
✨Know Your Brand Inside Out
Before the interview, dive deep into Royalcraft's history, values, and product offerings. Understand their recent expansion into indoor furniture and how it aligns with their brand ethos. This knowledge will help you demonstrate your passion for the brand and show how you can contribute to their growth.
✨Showcase Your Marketing Expertise
Prepare specific examples from your past experience that highlight your skills in brand and performance marketing. Be ready to discuss successful campaigns you've led, particularly in retail or lifestyle sectors, and how you managed NPD and go-to-market strategies. This will illustrate your capability to drive results.
✨Demonstrate Strong Relationship Management Skills
Since the role involves managing external partners and agencies, come prepared with examples of how you've successfully built and maintained these relationships. Discuss your approach to collaboration and how you ensure alignment with company objectives, which is crucial for this position.
✨Be Ready to Talk Numbers
Familiarise yourself with key performance indicators relevant to marketing, such as ROI and revenue growth. Be prepared to discuss how you've monitored and optimised campaign performance in the past. This will show that you're not just creative but also commercially savvy, which is essential for the role.