Regional Marketing Manager

We are looking for a passionate and knowledgeable Regional Marketing Manager to join our Marketing team! Please note this role will either be based at either Royal Windsor Racecourse or Lingfield Park Resort as the two largest sites but occasional travel across the region will be required.

About us: Arena Racing Company does so much more than lead the UK’s largest horse racing group. We have 21 racing venues showcasing horse racing, greyhound racing, golf courses, hotels and events. In short, leisure, entertainment, media production and global distribution are at the heart of what we do, making it an exciting and diverse place to work! Our success is a team effort which is why we offer great opportunities for growth, development and career progression.

What is ARC? We embrace diversity. We develop our people. We care for our visitors. We think about our impact. We are proud of our sport.

Work Perks of being a Regional Marketing Manager:

• Annual passes to attend any of our 21 venues
• Discounted food & ARC days out
• Cycle to work scheme
• Holiday allowance increasing with length of service up to 28 days
• Company life assurance scheme
• Discretionary group annual bonus schemes to reward your hard work
• Support with study through our study assistance schemes
• And so much more

About the role: As Regional Marketing Manager, you will shape and drive the marketing vision across five racecourses - Royal Windsor, Lingfield Park Resort, Brighton, Fontwell Park and Great Yarmouth - leading the creation and delivery of powerful, revenue-generating campaigns that make a real commercial impact in a diverse and exciting industry. All five venues stage thrilling horseracing throughout the year alongside a variety of events. This is a really exciting opportunity to be part of a thrilling sport and industry. With regular on-site presence required across all five sites, you will immerse yourself in each venue's unique character, audiences, and opportunities, crafting bold, integrated strategies that captivate racegoers and corporate clients alike - working with senior stakeholders and management at each site to understand their needs and requirements. Blending creative thinking with sharp commercial focus, you will take ownership of maximising return on budget and elevating the profile and success of every racecourse within your region.

Responsibilities of a Regional Marketing Manager:

• Execute the central and local marketing strategy, specifically for the region, that maximises sales across all raceday and non-raceday income lines
• Review and book media campaigns and proactively seek out new opportunities to raise the profile of the racecourses and fixtures locally
• Create engaging content via written content, videos and photos to use across various platforms including websites, social media and emails
• Take ownership for optimising the region's websites in accordance with the SEO Manager's direction, ensuring KPIs are achieved
• Liaise with internal designers to brief in marketing campaigns and collateral from conception through to final delivery, ensuring timeframes are maintained and delivered, materials are accurate and effectively distributed in line with the campaign strategy
• Ongoing content management of racecourse-specific social channels to drive engagement and conversion
• Work closely with group social media manager to refine social strategy and optimise social channel engagement
• Monitor and respond to customer feedback and look to actively improve brand perception online
• Support in-campaign and post-campaign analysis, preparing reports and supporting the implementation of optimisation initiatives to improve live activity
• Develop strong internal relationships and proactively communicate the regional and central marketing plans and strategy

The person we are looking for as a Regional Marketing Manager has:

• Educated to degree level or equivalent level of experience, marketing qualification preferred
• Minimum 4-years experience within a similar marketing role
• Line management and budget management experience required
• Knowledge and understanding of the leisure sector or hospitality-based business is preferred, ideally in a B2C focused role
• Excellent time management/communication skills, with the ability to work under pressure
• Excellent writing and technology skills, with a good understanding of modern marketing techniques and systems
• Excellent communication skills and experience managing multiple stakeholders
• Experience delivering a range of on and offline marketing collateral effective within marketing campaigns
• Experience with social media channels (Facebook, Instagram, TikTok, LinkedIn, and Twitter), CRM platforms and CMS
• Creative and enthusiastic with a positive attitude
• Results orientated

We are on a thrilling journey. So, to join us at our next destination, be part of a winning team and to learn more about our company and this exciting opportunity apply today.

At ARC, we believe that a diverse, equitable and inclusive workplace makes us a more relevant, more competitive, and more resilient company. We welcome people from all backgrounds, ethnicities, cultures, and experiences. We are an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability that requires reasonable adjustments, please let us know; we will ensure that individuals with additional needs are provided reasonable adjustments to participate in the job application or interview process and to perform essential job functions. We understand the value that diversity brings to our business and we are striving to create a working environment that is inclusive, psychologically and physically safe and ensures everyone can be heard and valued for their contributions. We are committed to making a consistent, top-down effort to be role models on what diversity, inclusion and belonging means in society.