Regional Marketing Manager
We are looking for a passionate and knowledgeable Regional Marketing Manager to join our Marketing team! Please note this role will either be based at either Royal Windsor Racecourse or Lingfield Park Resort as the two largest sites but occasional travel across the region will be required.
About us
Arena Racing Company does so much more than lead the UKs largest horse racing group. We have 21 racing venues showcasing horse racing, greyhound racing, golf courses, hotels and events. In short, leisure, entertainment, media production and global distribution are at the heart of what we do, making it an exciting and diverse place to work! Our success is a team effort which is why we offer great opportunities for growth, development and career progression. After all, its our employees that enable us to offer first class service and create an electric atmosphere, all within an industry we love.
What is ARC?
We embrace diversity. We develop our people. We care for our visitors. We think about our impact. We are proud of our sport.
Perks of being a Regional Marketing Manager
- Annual passes to attend any of our 21 venues
- Discounted food & ARC days out
- Cycle to work scheme
- Holiday allowance increasing with length of service up to 28 days
- Company life assurance scheme
- Discretionary group annual bonus schemes to reward your hard work
- Support with study through our study assistance schemes
- And so much more
Responsibilities of a Regional Marketing Manager
- Execute the central and local marketing strategy, specifically for the region, that maximise sales across all raceday and non-raceday income lines
- Review and book media campaigns and proactively seek out new opportunities to raise the profile of the racecourses and fixtures locally
- Create engaging content via written content, videos and photos to use across various platforms including websites, social media and emails
- Take ownership for optimising the region's websites in accordance with the SEO Managers direction, ensuring KPIs are achieved
- Liaise with internal designers to brief in marketing campaigns and collateral from conception through to final delivery. Ensuring timeframes are maintained and delivered, materials are accurate and are effectively distributed in line with the campaign strategy.
- Ongoing content management of racecourse-specific social channels to drive engagement and conversion
- Work closely with group social media manager to refine social strategy and optimize social channel engagement
- Monitor and respond to customer feedback and look to actively improve brand perception online
- Support in-campaign and post-campaign analysis, preparing reports and supporting the implementation of optimisation initiatives to improve live activity
- Develop strong internal relationships and proactively communicate the regional and central marketing plans and strategy
Qualifications and Experience
- Educated to degree level or equivalent level of experience, marketing qualification preferred
- Minimum 4-years experience within a similar marketing role
- Line management and Budget management experience required
- Knowledge and understanding of the leisure sector or hospitality-based business is preferred, ideally in a B2C focused role
- Excellent time management/communication skills, with the ability to work under pressure
- Excellent writing and technology skills, with a good understanding of modern marketing techniques and systems
- Excellent communication skills and experience managing multiple stakeholders
- Experience delivering a range of on and offline marketing collateral effective within marketing campaigns
- Experience with social media channels (Facebook, Instagram, TikTok, LinkedIn, and Twitter), CRM platforms and CMS
- Creative and enthusiastic with a positive attitude
- Results orientated
At ARC, we believe that a diverse, equitable and inclusive workplace makes us a more relevant, more competitive, and more resilient company. We welcome people from all backgrounds, ethnicities, cultures, and experiences. We are an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability that requires reasonable adjustments, please let us know; we will ensure that individuals with additional needs are provided reasonable adjustments to participate in the job application or interview process and to perform essential job functions. We understand the value that diversity brings to our business and we are striving to create a working environment that is inclusive, psychologically and physically safe and ensures everyone can be heard and valued for their contributions. We are committed to making a consistent, top-down effort to be role models on what diversity, inclusion and belonging means in society.
Regional Marketing Manager in Eton Wick employer: Royal Windsor Racecourse
Arena Racing Company is an exceptional employer, offering a vibrant work culture that thrives on teamwork and innovation within the exciting leisure and entertainment industry. With opportunities for personal and professional growth, employees enjoy a range of benefits including annual venue passes, a cycle to work scheme, and increasing holiday allowances, all while being part of a diverse and inclusive environment that values every individual's contribution.
