Digital Copywriter in Stoke-on-Trent

Digital Copywriter in Stoke-on-Trent

Stoke-on-Trent Full-Time 22600 - 26700 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Create engaging digital content for web, email, and social media.
  • Company: Join the Royal Voluntary Service's innovative Marketing Team.
  • Benefits: Competitive salary, 26 days holiday, flexible working, and extensive training.
  • Why this job: Make a real impact on communities while developing your digital marketing skills.
  • Qualifications: Degree in Digital Marketing or related field; strong SEO and copywriting skills.
  • Other info: Work from home with opportunities for national travel and career growth.

The predicted salary is between 22600 - 26700 £ per year.

Your role: work from home as a full‑time, permanent Digital Copywriter for the Royal Voluntary Service’s Marketing Team, creating engaging digital content across the website, e‑mails and social media. You will help grow the organisation’s online presence, support its new volunteering platform GoVo and drive digital marketing campaigns that align with the overall strategy.

Key Details

  • Salary: £26,173 – £29,912 per annum (based on skills and experience).
  • Hours: 35 per week.
  • Location: Home based in the UK with occasional national travel.

Responsibilities

  • Create and manage digital content across web, email and social channels.
  • Write and edit copy for the organisation’s website, blogs, newsletters, social posts and other platforms.
  • Optimise content for SEO and user experience.
  • Collaborate with marketing, design and communications teams to meet audience needs.
  • Develop and implement a digital content plan aligned with marketing goals.
  • Produce creative campaigns that advance our channels.
  • Analyse performance with Google Analytics and social insights, providing recommendations.
  • Track digital trends, best practices and competitor activity.
  • Manage content calendars and ensure timely delivery.
  • Support broader digital marketing campaigns.
  • Keep up-to-date with latest content tools and practices to improve quality.

Qualifications

  • Degree level or equivalent experience in Digital Marketing, Communications, Journalism or related field.
  • Strong understanding of SEO, CMS, and digital marketing tools.
  • Knowledge of digital copywriting best practices and audience engagement.
  • Experience with analytics tools such as Google Analytics and social insights.
  • Awareness of social media trends and content formats.
  • Understanding of brand voice and tone across channels.

Experience

  • Proven track record managing digital content across web, social and email, with portfolio evidence.
  • Experience with SEO optimisation techniques.
  • Hands‑on use of CMS (e.g., WordPress, Drupal).
  • Managing social media platforms, calendars and community engagement.
  • Analysing content performance and delivering actionable insights.
  • Collaborating within cross‑functional teams.
  • Use of email marketing tools and content distribution.

Skills & Attributes

  • Excellent writing, editing and proofreading.
  • Adaptable style for diverse audiences and platforms.
  • Digital tools proficiency (CMS, social platforms, Google Analytics).
  • Attention to detail.
  • Team collaboration.
  • Time‑management and multitasking.
  • Strong verbal and written communication.
  • Creativity and fresh idea generation.
  • Basic graphic design (Adobe Creative Suite or Canva preferred).
  • Data‑driven decision making and performance analysis.

Benefits

  • Competitive salary.
  • 26 days’ holiday (pro‑rata) plus statutory holidays.
  • 10 weeks’ paid sick leave after probation.
  • Excellent pension scheme.
  • Death-in-service benefit.
  • Enhanced family leave.
  • Access to rewards website for discounts.
  • 24‑hour doctor line and financial support for dental/optical/therapies.
  • Employee assistance programme with counselling.
  • Extensive training and career development.
  • Flexible working options.
  • Opportunity to impact lives, communities and society.

Additional Information

  • Closing date: 8 December 2025 (may close earlier if sufficient applicants).
  • We strive for inclusivity and welcome applicants from all backgrounds.

How to Apply

Click ‘apply’ today to join a team that values creativity, determination, planning, communication, networking, service delivery focus and an inclusive culture.

Digital Copywriter in Stoke-on-Trent employer: Royal Voluntary Service

The Royal Voluntary Service is an exceptional employer, offering a supportive work culture that prioritises employee well-being and professional growth. As a Digital Copywriter, you will enjoy flexible working arrangements, competitive benefits including extensive training opportunities, and the chance to make a meaningful impact on communities across the UK through engaging digital content. Join a team that values creativity and inclusivity, where your contributions will help shape the future of volunteering.
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Contact Detail:

Royal Voluntary Service Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Digital Copywriter in Stoke-on-Trent

✨Tip Number 1

Network like a pro! Reach out to people in the industry, attend virtual events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.

✨Tip Number 2

Show off your skills! Create a portfolio that highlights your best digital copywriting work. Make it easy for potential employers to see what you can do by including links to your projects and any relevant metrics.

✨Tip Number 3

Tailor your approach! When reaching out to companies, mention specific projects or campaigns they’ve done that you admire. This shows you’ve done your homework and are genuinely interested in their work.

✨Tip Number 4

Don’t forget to apply through our website! We love seeing applications come directly from passionate candidates. Plus, it’s a great way to ensure your application gets into the right hands.

We think you need these skills to ace Digital Copywriter in Stoke-on-Trent

Digital Copywriting
SEO Optimisation
Content Management Systems (CMS)
Google Analytics
Social Media Management
Email Marketing Tools
Audience Engagement
Creative Campaign Development
Performance Analysis
Attention to Detail
Team Collaboration
Time Management
Adaptability
Basic Graphic Design

Some tips for your application 🫡

Show Off Your Writing Skills: As a Digital Copywriter, your writing is your superpower! Make sure to showcase your best work in your application. Include samples that highlight your ability to create engaging content across different platforms, like websites and social media.

Tailor Your Application: We love it when applicants take the time to tailor their applications to us. Make sure to align your experience with the responsibilities listed in the job description. Highlight your SEO knowledge and any digital marketing campaigns you've worked on!

Be Creative!: Don’t be afraid to let your creativity shine through in your application. Whether it's your cover letter or portfolio, show us how you can think outside the box and bring fresh ideas to the table. We’re looking for someone who can produce creative campaigns!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the easiest way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!

How to prepare for a job interview at Royal Voluntary Service

✨Know Your Audience

Before the interview, research the Royal Voluntary Service and its mission. Understand their target audience and how your role as a Digital Copywriter will contribute to their goals. This knowledge will help you tailor your responses and show that you're genuinely interested in the organisation.

✨Showcase Your Portfolio

Prepare a selection of your best work that highlights your digital copywriting skills. Include examples of web content, social media posts, and email campaigns. Be ready to discuss the strategies behind your writing and how they align with SEO best practices and audience engagement.

✨Familiarise Yourself with Tools

Brush up on your knowledge of CMS platforms like WordPress or Drupal, as well as analytics tools such as Google Analytics. Being able to speak confidently about these tools during the interview will demonstrate your technical proficiency and readiness for the role.

✨Prepare for Collaboration Questions

Since the role involves working with cross-functional teams, think of examples from your past experiences where you've successfully collaborated with others. Highlight your communication skills and adaptability, as these are key attributes for a Digital Copywriter in a team environment.

Digital Copywriter in Stoke-on-Trent
Royal Voluntary Service
Location: Stoke-on-Trent

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