At a Glance
- Tasks: Lead innovative marketing campaigns for veterinary clinical services and research.
- Company: Join the UK's largest independent veterinary school, the Royal Veterinary College.
- Benefits: Enjoy generous leave, hybrid work, fitness access, and professional development.
- Other info: Dynamic role with opportunities to collaborate with top professionals in veterinary science.
- Why this job: Make a real impact in animal health while enhancing your marketing skills.
- Qualifications: Proven marketing experience with strong digital skills and excellent communication.
The predicted salary is between 40528 - 51470 £ per year.
The Royal Veterinary College (RVC) is the UK's largest and longest-established independent veterinary school and a Member Institution of the University of London. Alongside our world-leading education and research, we deliver a comprehensive range of specialist veterinary clinical services through our referral hospitals, first-opinion practices and diagnostic laboratories, treating thousands of companion, equine and farm animal patients every year. Our clinical expertise and internationally recognised research work together to improve animal health and welfare worldwide.
We're looking for an experienced and creative marketing professional to join our Marketing and Communications team as Senior Marketing Executive – Clinical Services and Research at our Boltons Park Farm (nr Potters Bar, Herts). This is an exciting opportunity to play a leading role in promoting the RVC's specialist clinical services and internationally recognised research, helping to strengthen our reputation among referring veterinary professionals, clients, researchers and partners.
About the role
Working closely with the Head of Marketing and Communications, you will develop, deliver and evaluate integrated marketing and communications activity across Clinical Services and Research. Your work will include:
- Developing and delivering integrated marketing campaigns across digital, print, email and social media.
- Supporting the promotion of the RVC's referral hospitals, first-opinion practices, diagnostic laboratories and research activities.
- Acting as the marketing lead for Research Excellence Framework (REF) communications.
- Managing and optimising website content, SEO and email marketing campaigns.
- Leading the marketing for client events, CPD, London Vet Show and other exhibitions.
- Producing insight-led reports using website, CRM and campaign analytics.
- Building strong relationships with clinicians, researchers and senior stakeholders, providing expert marketing advice and support.
- Managing creative projects including photography, video and marketing collateral.
About you
You'll be an experienced marketing professional with a proven track record of delivering successful multi-channel campaigns. You'll also have:
- Experience of planning and delivering integrated marketing campaigns.
- Strong digital marketing skills, including website content management, SEO and email marketing.
- Excellent copywriting and communication skills.
- Experience of analysing campaign performance and using data to drive continuous improvement.
- The confidence to build relationships with a wide range of stakeholders and influence at all levels.
- Excellent organisational skills with the ability to manage multiple priorities and projects simultaneously.
- Experience within higher education, healthcare, veterinary, scientific or research environments would be advantageous but is not essential.
Alongside a competitive salary, the RVC offers an excellent range of benefits, including:
- Generous annual leave entitlement.
- Hybrid working opportunities where appropriate.
- Cycle to Work scheme.
- Access to on-site fitness facilities.
- A comprehensive programme of learning and professional development.
- Employee wellbeing support and a range of staff benefits.
We promote equality of opportunity and diversity within the workplace and welcome applications from all sections of the community. We reserve the right to close this vacancy early if we receive sufficient applications for the role.
Senior Marketing Executive – Clinical Services and Research employer: Royal Veterinary College
At the Royal Veterinary College, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. Located near Potters Bar, our commitment to employee growth is reflected in our competitive benefits package, which includes generous annual leave, a pension scheme, and onsite gym membership, ensuring our team members thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive – Clinical Services and Research
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Royal Veterinary College and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Royal Veterinary College are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Royal Veterinary College on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Royal Veterinary College. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Executive – Clinical Services and Research
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Royal Veterinary College. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Royal Veterinary College:Show us that you’ve done your homework! In your application, briefly mention what you admire about Royal Veterinary College’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Royal Veterinary College
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Royal Veterinary College will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Royal Veterinary College, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
