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- Tasks: Generate new business and manage accounts in the Midlands/West UK.
- Company: Join Royal Swinkels, a growing family business known for premium craft beers.
- Benefits: Enjoy competitive salary, bonus potential, car allowance, and 25 days holiday.
- Why this job: Be part of a dynamic team with an entrepreneurial spirit and a fun work culture.
- Qualifications: 5 years in FMCG On Trade sales; drinks industry experience is a plus.
- Other info: Sampling delicious beers is part of the job!
The predicted salary is between 36000 - 60000 £ per year.
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This range is provided by Royal Swinkels. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster from Royal Swinkels
Talent Acquisition Specialist @ Royal Swinkels
We are growing! Therefore, we are looking for sales talent to join our family business. As On Trade Sales Manager – Midlands / West UK you will operate in the UK On Trade team, generating new business relationships and high-quality distribution points for our specialist, super-premium, award-winning Dutch and Belgian craft and pilsner brands, in both draught and packaged formats. Are you a true entrepreneur and able to work to a high level of autonomy inside our sales team, then this is your new job!
What are you going to do?
- As an On Trade Sales Manager – Midlands / West UK , your primary role will be to generate new business and manage these accounts within your territory. You will report to the Head of Sales UK and collaborate with our National Wholesale Manager to expand our business through our wholesale network.
- Your responsibilities will not only include generating new business but also maintaining existing accounts, a balance of hunting and farming.
- Weekly, you will be expected to create high-quality plans to generate optimal leads, aligning with company expectations and KPIs. This role requires diligent maintenance of our CRM system and data.
- Your success will be driven by your ability to rationalise and maximise investments at outlets. You will be tasked with understanding each outlet’s needs, recommending the best route to market, and executing this strategy by choosing the most suitable RTM partner.
- In collaboration with our marketing, logistics, and finance teams, you will contribute to achieving the best results. Effective and thorough communication of all activities and deliverables to the Head of On Trade is essential.
Who are you?
- You are independent and act like an entrepreneur in your area, always keeping the bigger picture and business strategy in mind.
- You excel at developing effective and strong relationships from scratch. You manage your own agenda, work according to a plan, and deliver high-quality communication of activities. Above all, you are a good listener.
- You are interested in discovering and meeting customer needs, translating those into business opportunities, and achieving business targets. You understand financial metrics and are results-oriented.
- You are self-starter, can deal with disappointments, show stamina, learn, and strive to improve every day.
- You have the desire to win as part of a team, with common goals. You bring around 5 years of experience in FMCG On Trade sales, with experience in the drinks industry being an advantage.
- You have experience either within a similar role or you are looking to take your first step into field sales. Wherever you have been working, you are interested in learning, developing and delivering the very best results.
This is what we offer you
We offer a challenging job, with plenty of opportunities that release your entrepreneurship within a rapidly growing company. We pride ourselves on having an open and informal work environment, where entrepreneurship, ownership and cooperation are our core values. We also offer good employment conditions, a competitive basic salary (dependent on experience) a bonus potential, a car allowance, a mobile phone laptop and 25 days holiday. There is room for personal development with a focus on internal training and coaching. And yes, sampling a delicious beer or malt drink from our wide selection of beautiful brands is part of the job!
When will you receive a response to your application?
Are you going to apply? You will immediately receive a confirmation email from us when your application has been received. You will receive feedback from us within two weeks. Just keep an eye on your spam box!
Seniority level
-
Seniority level
Entry level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Sales and Business Development
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Industries
Manufacturing, Food and Beverage Services, and Food and Beverage Manufacturing
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On Trade Sales Manager employer: Royal Swinkels
Contact Detail:
Royal Swinkels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land On Trade Sales Manager
✨Tip Number 1
Network within the drinks industry to build connections that could lead to opportunities. Attend industry events, trade shows, or local meet-ups where you can meet potential colleagues and clients.
✨Tip Number 2
Familiarise yourself with Royal Swinkels' brands and their unique selling points. Understanding what makes their products stand out will help you in conversations and demonstrate your genuine interest in the role.
✨Tip Number 3
Prepare to discuss your previous sales experiences in detail, especially those related to FMCG and the On Trade sector. Be ready to share specific examples of how you've successfully generated new business or managed accounts.
✨Tip Number 4
Showcase your entrepreneurial spirit by coming up with innovative ideas for expanding Royal Swinkels' market presence. Think about potential partnerships or marketing strategies that could enhance their brand visibility in the On Trade sector.
We think you need these skills to ace On Trade Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in FMCG On Trade sales, especially in the drinks industry. Use specific examples that demonstrate your ability to generate new business and manage accounts effectively.
Craft a Compelling Cover Letter: In your cover letter, express your entrepreneurial spirit and how it aligns with Royal Swinkels' values. Mention your understanding of customer needs and how you can translate them into business opportunities.
Showcase Your Communication Skills: Since effective communication is key for this role, ensure your application reflects your strong communication skills. Use clear and concise language, and provide examples of how you've successfully communicated with clients or teams in the past.
Highlight Your Results Orientation: Demonstrate your results-oriented mindset by including metrics or achievements from previous roles. This could be sales targets met, accounts developed, or successful strategies implemented that led to business growth.
How to prepare for a job interview at Royal Swinkels
✨Show Your Entrepreneurial Spirit
As an On Trade Sales Manager, you'll need to demonstrate your entrepreneurial mindset. Share examples of how you've successfully generated new business relationships or managed accounts in the past. This will show that you can operate autonomously and think strategically.
✨Know Your Products Inside Out
Familiarise yourself with Royal Swinkels' craft and pilsner brands before the interview. Being able to discuss their unique selling points and how they fit into the market will impress your interviewers and show your genuine interest in the role.
✨Prepare for Scenario Questions
Expect questions about how you would handle specific sales scenarios, such as managing a difficult client or creating a lead generation plan. Prepare by thinking through your past experiences and how they relate to the responsibilities outlined in the job description.
✨Highlight Your Communication Skills
Effective communication is key in this role. Be ready to discuss how you've maintained strong relationships with clients and collaborated with teams in previous positions. Use specific examples to illustrate your ability to convey information clearly and effectively.