At a Glance
- Tasks: Lead our social media strategy and create engaging content that drives brand awareness.
- Company: Join a forward-thinking organisation with a commitment to equal opportunities.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with flexible working and a focus on personal development.
- Why this job: Make a real impact by engaging audiences and driving income through innovative social media strategies.
- Qualifications: Strong analytical skills and creativity in social media management.
The predicted salary is between 40000 - 50000 £ per year.
Full time, permanent, hybrid working with approx. 2-3 days in the office. We are looking for a highly analytical, creative, and commercially minded Social Media Manager to lead our paid and organic social activity and turn our channels into a genuine driver of brand awareness, audience growth and income. This is a role for someone who understands that success is not measured by followers and likes alone, but by reaching and engaging the right audiences, in the right way on each platform, and by demonstrating the real impact this has on awareness, engagement and income. A sharp focus on platform performance and analytics is essential, alongside the confidence to develop, adapt and pivot quickly when one piece of content performs, and another does not.
Responsibilities
- Develop a social media content strategy that supports the RSM’s new five year strategy, and Engagement objectives.
- Audit our social media channels to benchmark current performance and outline clear, prioritised improvements.
- Plan, produce, edit and curate high quality, engaging content.
- Create content calendars that align with market trends and audience interests.
- Monitor, analyse and report on performance across all platforms.
- Use platform analytics to understand what is and is not working.
- Grow and engage the right audiences for the RSM.
- Use audience segmentation and insight to refine targeting.
- Plan, deliver and optimise paid social campaigns.
There is no closing date we will be sifting and interviewing candidates as we receive suitable applications.
Interviews
Initial Teams interview followed by a face-to-face interview.
The RSM is committed to equal opportunities. Equal opportunities are provided to all applicants for roles without regard to race, religion, colour, age, sex, national origin, sexual orientation, gender identity, genetic disposition, neurodiversity, disability or any other protected category.
The Society is committed to the safeguarding and fair processing of information received from candidates applying for opportunities within it and fully complies with the spirit and regulations of the GDPR.
Social Media Manager (Paid & Organic) employer: Royal Society of Medicine
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