At a Glance
- Tasks: Lead our social media strategy and create engaging content that drives brand awareness.
- Company: Join a forward-thinking organisation with a commitment to equal opportunities.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Flexible working environment with ongoing training and development opportunities.
- Why this job: Make a real impact on audience engagement and brand success through creative social media management.
- Qualifications: Strong analytical skills and experience in social media strategy and content creation.
The predicted salary is between 40000 - 50000 £ per year.
Full time, permanent, hybrid working with approx. 2-3 days in the office.
We are looking for a highly analytical, creative, and commercially minded Social Media Manager to lead our paid and organic social activity and turn our channels into a genuine driver of brand awareness, audience growth and income. This is a role for someone who understands that success is not measured by followers and likes alone, but by reaching and engaging the right audiences, in the right way on each platform, and by demonstrating the real impact this has on awareness, engagement and income. A sharp focus on platform performance and analytics is essential, alongside the confidence to develop, adapt and pivot quickly when one piece of content performs, and another does not.
Responsibilities:
- Develop a social media content strategy that supports the RSM’s new five year strategy, and Engagement objectives.
- Audit our social media channels to benchmark current performance and outline clear, prioritised improvements.
- Plan, produce, edit and curate high quality, engaging content.
- Create content calendars that align with market trends and audience interests.
- Monitor, analyse and report on performance across all platforms.
- Use platform analytics to understand what is and is not working.
- Grow and engage the right audiences for the RSM.
- Use audience segmentation and insight to refine targeting.
- Plan, deliver and optimise paid social campaigns.
Closing date for applications: There is no closing date we will be sifting and interviewing candidates as we receive suitable applications.
Interviews: Initial Teams interview followed by a face-to-face interview.
To apply, please send your CV and covering letter outlining your relevant experience and motivations, quoting reference RSM164.
The RSM is committed to equal opportunities. Equal opportunities are provided to all applicants for roles without regard to race, religion, colour, age, sex, national origin, sexual orientation, gender identity, genetic disposition, neurodiversity, disability or any other protected category.
The Society is committed to the safeguarding and fair processing of information received from candidates applying for opportunities within it and fully complies with the spirit and regulations of the GDPR.
Social Media Manager (Paid & Organic) in London employer: Royal Society of Medicine
The Royal Society of Medicine offers a dynamic and supportive work environment where employees are encouraged to thrive in their roles. With a strong commitment to professional development, the Library Services Manager will benefit from opportunities for growth and collaboration within a diverse team dedicated to providing exceptional service to members and visitors. Located in a prestigious institution, this role not only allows for meaningful contributions to the community but also fosters a culture of inclusivity and respect.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager (Paid & Organic) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Royal Society of Medicine and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Royal Society of Medicine are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Royal Society of Medicine on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Royal Society of Medicine. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Manager (Paid & Organic) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Royal Society of Medicine. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Royal Society of Medicine:Show us that you’ve done your homework! In your application, briefly mention what you admire about Royal Society of Medicine’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Royal Society of Medicine
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Royal Society of Medicine will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Royal Society of Medicine, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
