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For Companies At a Glance
- Tasks: Lead a dynamic marketing team to drive impactful fundraising campaigns.
- Company: Join RNLI, a respected organisation dedicated to saving lives at sea.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal growth.
- Why this job: Make a real difference while developing your marketing skills in a meaningful way.
- Qualifications: Proven experience in delivering successful marketing strategies and managing teams.
- Other info: Be part of a diverse team committed to saving lives and making an impact.
The predicted salary is between 36000 - 60000 £ per year.
Responsibilities:
- Leading and supporting a small team of marketing and fundraising specialists to realise RNLI's fundraising objectives.
- Maintaining excellent and effective relationships with key customers, stakeholder groups and agencies.
- Planning, managing and delivering multiple campaigns and interventions to achieve team income targets.
- Overseeing the team's product portfolio and contact plan, using data and insight to optimise multiple channels.
- Increasing LTV across all supporters by creating donor‑centric journeys from sign‑up through conversion to legacy enquiry.
Qualifications:
- Experience delivering marketing strategies that achieve impactful campaigns with strong financial results.
- Ability to use trends and data to influence product delivery.
- Problem‑solving skills and a passion for delivering best outcomes for volunteers and supporters.
- Confident people‑management skills with experience coaching and supporting others to achieve results.
- Extensive experience managing media agencies and collaborating with creative and digital experts.
As an experienced fundraising marketeer, you'll be comfortable planning multi‑channel campaigns with ambitious financial targets and be passionate about the donor experience, keeping supporters front of mind while delivering a product portfolio that generates a strong return on investment. So, as a Senior Marketing Manager you'll be excited about the future of RNLI's fundraising and have the drive to support our organisation’s aim to reduce drowning.
About RNLI:
Our purpose is simple: to save lives at sea. 24 hours a day, every day, RNLI lifesavers are ready to launch to the rescue. Our staff and volunteers have been saving lives at sea without prejudice for 200 years. We respect and value diversity of background, skills and perspectives within our teams, and consider it essential to help us deliver a world‑class lifesaving service. We are an inclusive organisation and welcome applications from everyone. In addition to having the skills needed for the role, we also look for applicants who share our commitment to living our RNLI values (trustworthy, courageous, selfless, and dependable), and helping us work towards our vision: To save everyone.
Marketing Manager in Poole employer: Royal National Lifeboat Ins titution (RNLI)
Contact Detail:
Royal National Lifeboat Ins titution (RNLI) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Poole
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience with fundraising. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best campaigns and results. When you get the chance to meet potential employers, having tangible evidence of your success can really set you apart.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and their impact. Bring fresh ideas to the table that align with their goals, especially around donor-centric journeys and multi-channel strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our mission to save lives at sea.
We think you need these skills to ace Marketing Manager in Poole
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about marketing and fundraising, especially in a mission-driven organisation like RNLI.
Tailor Your Experience: Make sure to highlight your relevant experience in delivering impactful marketing strategies. We’re looking for specific examples that demonstrate your ability to achieve strong financial results and manage campaigns effectively.
Data is Key: Don’t forget to mention how you’ve used data and trends to influence your marketing decisions. We love seeing candidates who can optimise channels based on insights, so share those success stories!
Be Yourself: We value diversity and authenticity, so be genuine in your application. Let us know who you are and how your unique background and skills can contribute to our mission of saving lives at sea. And remember, apply through our website!
How to prepare for a job interview at Royal National Lifeboat Ins titution (RNLI)
✨Know Your Campaigns
Before the interview, dive deep into RNLI's past marketing campaigns. Understand what worked, what didn’t, and be ready to discuss how you would approach similar challenges. This shows your genuine interest in their mission and your strategic thinking.
✨Data is Your Best Friend
Familiarise yourself with key metrics that drive successful fundraising campaigns. Be prepared to share examples of how you've used data to influence decisions in previous roles. This will demonstrate your analytical skills and ability to optimise channels effectively.
✨Showcase Your People Skills
As a Marketing Manager, you'll be leading a team. Think of specific instances where you've coached or supported team members to achieve results. Highlighting your people-management skills will reassure them that you can foster a collaborative environment.
✨Align with RNLI Values
Make sure you understand RNLI's core values: trustworthy, courageous, selfless, and dependable. Prepare to discuss how these values resonate with you and how you’ve embodied them in your professional life. This alignment can set you apart from other candidates.