At a Glance
- Tasks: Drive sales and expand market share in the North of England for premium spirits.
- Company: Join a leading Whisky retailer with a passion for quality and customer service.
- Benefits: Enjoy staff discounts, enhanced leave, training opportunities, and flexible working arrangements.
- Other info: Flexible hours and opportunities to attend tastings and industry events await you.
- Why this job: Be a key player in a growing business and build lasting relationships in the spirits industry.
- Qualifications: Strong communication skills and a strategic mindset are essential for success.
The predicted salary is between 38250 - 46750 £ per year.
The Dormant Distillery Company operate one of the worlds’ leading Whisky Specialist retailers, Royal Mile Whiskies, in Edinburgh and St Andrews.
Royal Mile Whiskies Trade is a fast-growing part of the business, supplying both the on and off trade with premium and craft spirits.
We pride ourselves on building long-term relationships with customers and suppliers with passionate staff, effective and adaptable logistics, and market leading customer service.
Founded in 1998, the company also run a specialist tobacconist on the Royal Mile – The Cigar Box – and in 2011 opened two specialist Drinks retail shops in Edinburgh and Pitlochry – Drinkmonger – with the vision to provide the most comprehensive range of quality alcohol products in Scotland.
The Role: Trade Sales Manager – North of England
This position will play a pivotal role in driving sales and expanding market share within the RMW trade profit centre.
It will cover the management of existing trade customers, along with discovering and pursuing new sales prospects.
Sales growth should be carefully and responsibly managed to ensure budgeted sales and margin are achieved.
Excellent communications skills will be required to maintain market leading customer service and ensuring the company is competitive.
Flexible working is essential, especially during busy periods – some weekend and evening work may be required, along with travel through Northern England and potentially other parts of the UK.
The position requires strategic thinkers who can build and nurture relationships with key stakeholders, suppliers and customers.
Excellent product knowledge across our extensive, specialist portfolio is key in being an effective ambassador for our brand.
The Trade Sales Manager - North of England position will report to the Head of Trade.
Responsibilities
- Business Development & Growth
- Identify and secure new accounts across the North of England, primarily targeting independent bars, high-end restaurants, hotel groups, and specialist off-licences.
- Develop and execute a strategic sales plan to achieve monthly, and annual revenue targets.
- Penetrate key territories (e. g., York, Manchester, Leeds, Newcastle, Sheffield, Liverpool) with a focus on building a sustainable pipeline
- Account Management & Relationship Building
- Act as the primary point of contact for key accounts, ensuring high levels of service and retention.
- Build strong relationships with Owners, GM’s and Procurement Managers to become a trusted advisor on spirits trends and portfolio strategy.
- Negotiate customer pricing and resolve any operational issues swiftly.
- Liaise with both local and national suppliers to maximise customer support and ensure we offer a clear, relevant route to market.
- Work closely with company support teams to ensure new customers are correctly onboarded, and relevant due diligence is carried out, prior to credit terms being confirmed.
Follow company credit control policy to minimise risk and bad debt.
- Brand Advocacy & Education
- Lead in-house training sessions for staff, ensuring deep product knowledge and enthusiasm for the brands we sell.
- Collaborate with marketing to organise launch events, tasting evenings, and industry showcases.
- Provide market intelligence and competitor analysis to senior management to refine our regional strategy.
- Utilise our CRM system to track activities, forecast sales, and manage the sales pipeline accurately.
- Monitor stock levels and liaise closely with purchasing colleagues to ensure timely ordering to prevent out-of-stocks.
- Work closely with the logistics team to ensure smooth delivery and presentation of goods.
- Maintain a high standard of professional conduct and ensure compliance with company policies, procedures, and regulatory requirements in all trade sales activities.
- Represent the company at industry events, trade shows and customer meetings to promote our business.
- Additional Info, Salary, and Benefits
This is a permanent, full‑time post. The salary is dependent on experience.
Our office hours are 9:00 to 17:30, Monday to Friday. Some weekend work may be required. Flexible working is available.
We recognise the importance of balancing work and personal commitments and are open to discussing flexible working arrangements where possible.
Benefits include
- Staff discount across our group businesses and a large range of premium products
- Workplace pension (where eligible)
- Enhanced annual leave allowance with length of service
- Nursery cost reimbursement for children under 3
- Enhanced maternity and paternity benefits
- Training and development opportunities (e. g. WSET)
- Opportunities to attend tastings and industry events
- Exposure to a wide range of premium and specialist products
- Opportunity to work within a collaborative and growing business
- Cycle to work scheme
We would particularly encourage applications from underrepresented groups.
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Trade Sales Manager - North of England employer: Royal Mile Whiskies
The Dormant Distillery Company is an exceptional employer, offering a vibrant work culture that values collaboration and inclusivity. As a Retail Branch Manager in the new York store, you will benefit from comprehensive training, generous employee discounts, and opportunities for professional growth through industry events and supplier training. With a commitment to employee well-being, including enhanced leave and childcare support, this role provides a rewarding environment for those passionate about premium drinks and cigars.
StudySmarter Expert Advice🤫
We think this is how you could land Trade Sales Manager - North of England
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Trade Sales Manager - North of England at Royal Mile Whiskies, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Royal Mile Whiskies. Tailor your message to explain why you’re drawn to them and how you can contribute as a Trade Sales Manager - North of England. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Trade Sales Manager - North of England
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Royal Mile Whiskies:When writing your cover letter, make sure to tailor your message specifically for Royal Mile Whiskies. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Royal Mile Whiskies
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Royal Mile Whiskies that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Royal Mile Whiskies that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Royal Mile Whiskies’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
