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- Tasks: Create engaging marketing content and manage social media for a leading whisky retailer.
- Company: Join The Dormant Distillery Company, a top whisky specialist with a vibrant culture.
- Benefits: Starting salary of £30,000, flexible working, training opportunities, and enhanced leave.
- Why this job: Be part of exciting campaigns and events while building brand awareness in the whisky industry.
- Qualifications: 2-4 years in marketing, strong social media skills, and a passion for spirits.
- Other info: Dynamic role with opportunities for growth and collaboration across various teams.
The predicted salary is between 24000 - 36000 £ per year.
Location: Edinburgh (Haymarket office), with regular visits to our shops in Edinburgh, St Andrews and Pitlochry. Occasional travel to other marketing hubs or locations may be required. Hybrid working agreements can be discussed.
About Us
The Dormant Distillery Company operates one of the world’s leading whisky specialist retailers and wholesalers, Royal Mile Whiskies. Founded in 1998, the company also runs a specialist tobacconist on the Royal Mile - The Cigar Box - and, in 2011, opened specialist drinks retail shops in Edinburgh and Pitlochry under the Drinkmonger brand, with the vision of providing Scotland’s most comprehensive range of quality alcohol products. Alongside its online business through www.royalmilewhiskies.com and www.drinkmonger.com, the company has developed a thriving wholesale business, supplying the on-trade across Scotland and beyond.
The Role
The Marketing Officer will report to the Marketing Manager and work closely with Profit Centre Heads across the business with a primary focus on Retail, Trade and Events. This role supports the delivery of brand-led marketing activity that builds awareness, reputation and engagement for our physical retail shops, trade business and flagship events. While the focus is on brand presence/building, partnerships and community-building, all marketing activity is commercially mindful to support growth. This is a hands-on creative role, suited to someone who enjoys being involved in day-to-day execution (creating content, managing social channels and supporting campaigns) while also contributing ideas and developing partnerships that drive footfall, trade engagement and event awareness.
Main Duties and Responsibilities
- Collaborate with senior Marketing colleagues to support the development and delivery of integrated marketing plans aligned with wider business goals, with particular focus on Retail, Trade and Events profit centres.
- Deliver marketing activity that builds brand awareness and engagement, including campaigns to:
- Drive footfall to physical retail stores
- Support Trade initiatives and increase B2B account growth
- Increase awareness and ticket sales for flagship events
Skills & Experience
- 2 - 4 years’ experience in a marketing or communications role
- Experience creating, scheduling and managing social media content for brands
- Strong copywriting skills for social, email or campaign content with a clear understanding of tone of voice and audience.
- Confident capturing product photography and short-form video using a camera or smartphone
- Comfortable working across multiple projects and stakeholders in a hands-on role
- Organised, proactive and able to manage day-to-day marketing activity and multiple deadlines
- Strong attention to detail and pride in producing high-quality work
- Basic understanding of marketing performance metrics (engagement, reach, email stats)
- A collaborative approach, happy working with multiple stakeholders, teams and colleagues across the business.
- Experience supporting retail, hospitality, events or B2B marketing
- Experience working with influencers, partnerships, local collaborations or PR-style outreach
- Basic design skills (e.g. Canva/Adobe) and simple video editing for reels/shorts
- Experience using social media scheduling or content management tools
- Understanding of whisky, wines and premium spirits (or a genuine interest and willingness to learn fast).
Additional info, salary and benefits
This is a permanent, full-time post. We are offering a starting salary of £30,000. Our office hours are 09:00 to 17:30, Monday to Friday. Some additional evening and weekend work may be required to meet key trading periods, ad hoc events and deadlines. Flexible working is available. Staff have the opportunity for training (e.g, WSET) and attending industry events and festivals. We offer an enhanced maternity/paternity package, childcare payments for under 3s, increased annual leave allowance after 3 years of service and a workplace pension. Support for any professional post qualifying training requirements will be considered. We would particularly encourage applications from underrepresented groups.
How to Apply
Closing Date: This will be a rolling recruitment process, so may close at any time - please ensure you submit your application early.
What to include:
If you are interested in applying for this role, please forward both of the following in an email to gemma@royalmilewhiskies.com:
- Covering letter outlining your relevant experience and how you meet each essential requirement outlined in the Person Specification
- Current and up-to-date CV
Please ensure that you include both required elements of your application or you may not be considered for the role. Please also be aware that due to the volume of applications, we are unable to respond to all applicants. Any questions please email gemma@royalmilewhiskies.com
Marketing Officer employer: Royal Mile Whiskies
Contact Detail:
Royal Mile Whiskies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Officer
✨Tip Number 1
Get to know the company inside out! Research their brands, values, and recent campaigns. This will help you tailor your conversations and show genuine interest during interviews.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and even a foot in the door.
✨Tip Number 3
Show off your creativity! Prepare a portfolio of your best marketing work, especially anything related to social media or content creation. This will help you stand out and demonstrate your skills.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team at The Dormant Distillery Company.
We think you need these skills to ace Marketing Officer
Some tips for your application 🫡
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Make sure to highlight your relevant experience and how it aligns with the role. We want to see your personality, so don’t be afraid to let it show!
Tailor Your CV: Customise your CV for this specific role. Focus on your marketing experience, especially in retail and events, and showcase any creative projects you've worked on. We love seeing how you can contribute to our brand!
Show Off Your Social Skills: Since managing social media is a big part of the job, include examples of your past work. Share links to campaigns or content you've created that drove engagement. We’re keen to see your creativity in action!
Follow Application Instructions: Make sure you send both your cover letter and CV as requested. We can’t stress this enough! Following instructions shows us you’re detail-oriented and serious about the role. Apply through our website for the best chance!
How to prepare for a job interview at Royal Mile Whiskies
✨Know Your Brand
Before the interview, dive deep into The Dormant Distillery Company's brands like Royal Mile Whiskies and Drinkmonger. Understand their unique selling points, target audience, and recent marketing campaigns. This knowledge will help you demonstrate your genuine interest and show how you can contribute to their brand-building efforts.
✨Showcase Your Creativity
As a Marketing Officer, creativity is key! Prepare examples of past marketing campaigns you've worked on, especially those involving social media content or event promotions. Bring along a portfolio if possible, showcasing your product photography and short-form videos to illustrate your hands-on experience.
✨Be Data-Driven
Familiarise yourself with basic marketing performance metrics, as this role requires reporting on engagement and reach. Be ready to discuss how you've used data to inform your marketing strategies in the past. This will show that you're not just creative but also commercially minded.
✨Prepare Questions
Interviews are a two-way street! Prepare thoughtful questions about the company's marketing goals, team dynamics, and upcoming events. This not only shows your enthusiasm for the role but also helps you gauge if the company culture aligns with your values.
