Senior Individual Giving Officer in City of Westminster

What you will do:

• Lead the end‑to‑end planning and execution of direct marketing campaigns, including campaign schedules, briefs, copywriting, data checks, print and postage processing, finance processing and stakeholder management.
• Manage campaign budgets, monitor KPIs and report on performance, delivering activity on time and to a high standard.
• Build and manage complex data selections and automated email journeys, supporting the roll‑out of our new CRM and using insight to improve targeting and results.
• Keep the supporter at the heart of the journey by creating authentic, compelling stories and personalised donor journeys that drive repeat giving, upsell and cross‑sell.
• Work collaboratively with internal teams and external suppliers to ensure campaigns are aligned and executed effectively.
• Analyse campaign performance, adopt a test‑and‑learn approach and make data‑driven recommendations for improvement.
• Ensure all fundraising activity complies with GDPR, the Fundraising Regulator Code of Practice and Gambling Commission regulations; support invoice processing, monthly management accounting, quarterly reforecasting and annual budget setting processes.
• Champion equality, diversity and inclusion in campaigns and across the organisation.

Qualifications:

• Proven experience of planning and delivering multi‑channel individual giving campaigns.
• Strong data and CRM skills, with experience of building selections and automated journeys.
• Excellent project management and stakeholder management skills, with attention to detail and the ability to manage competing deadlines.
• Strong copywriting and supporter communications skills, with a focus on storytelling and supporter care.
• Experience of monitoring and analysing campaign performance and using insight to improve results.
• Knowledge of fundraising compliance and best practice.
• A collaborative approach and commitment to equality, diversity and inclusion.

Benefits:

• Flexible and hybrid working arrangements with a requirement to attend the London office at least two days per week.
• Generous holiday – 32 days of paid holiday (including bank holidays) on a pro‑rata basis.
• Supportive learning culture and opportunities to develop your fundraising career.
• Discounts at leading high‑street retailers.
• Access to health cash plans.
• Interest‑free loans and a range of additional perks.