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- Tasks: Manage and optimise our Salesforce CRM platform to enhance data quality and user experience.
- Company: Join Royal Mail, a leader in modernising commercial systems with a focus on data-driven decisions.
- Benefits: Enjoy competitive salary, annual bonus, hybrid working, and extensive family-friendly benefits.
- Why this job: Make a real impact by driving CRM effectiveness and supporting innovative data solutions.
- Qualifications: Experience in CRM operations, strong communication skills, and familiarity with Salesforce.
- Other info: Be part of a diverse team committed to continuous improvement and user empowerment.
The predicted salary is between 50000 - 60000 £ per year.
Competitive salary plus 10% annual bonus potential, and a company pension scheme with highly competitive contribution rates.
Permanent, Full time Hybrid working in either London, Sheffield or Bolton.
Royal Mail is modernising its commercial systems and transforming how data powers decision making across the organisation. We are now looking for a CRM Data Manager to help drive the effectiveness, integrity, and continuous improvement of our Salesforce CRM platform. This role sits at the heart of our commercial operations - supporting platform administration, improving data quality, enabling users, and ensuring CRM processes are secure, compliant, and aligned with business goals. If you enjoy working across teams, solving problems, and making CRM systems work smarter, this is a fantastic opportunity to make a real impact.
About the Role
Reporting to the Head of CRM Development & Deployment, the CRM Data Manager acts as a key link between business teams, IT partners, and governance functions. You will support the delivery of our CRM strategy by maintaining high data standards, enabling automation, improving reporting, and helping users get the most from the platform. Your work will directly support data driven decision making, commercial performance, and the adoption of CRM best practice across Royal Mail.
Key Responsibilities
- CRM Platform Support & Administration: Carry out day to day CRM admin tasks such as user creation, permission updates, and group assignments. Manage user access in line with security and governance standards. Maintain documentation of CRM configurations and administrative processes. Support the operational delivery of the CRM roadmap.
- Data Quality & Governance: Work with the Senior Data Governance Manager to uphold data quality through validation, deduplication, and cleansing routines. Conduct regular data audits and resolve anomalies. Ensure CRM data handling complies with GDPR and internal governance policies. Maintain audit trails and support enterprise wide governance alignment.
- Business Process Support & Automation: Help design and deploy CRM automation to streamline processes and reduce manual effort. Translate business requirements into scalable CRM solutions. Collaborate with the Process Transformation Manager to support continuous improvement.
- Reporting & Strategic Insights: Work with analysts to build and maintain dashboards and reports. Standardise reporting templates and ensure consistency across teams. Analyse CRM usage and data trends to provide actionable insights.
- User Enablement & Collaboration: Deliver training, guidance, and support to CRM users across the organisation. Work closely with service integrators and internal teams to ensure CRM processes meet business needs. Promote CRM best practices and help embed a data driven culture.
- Continuous Improvement & Innovation: Stay up to date with CRM platform updates and industry best practice. Identify opportunities to enhance CRM capabilities, data quality, and user experience. Gather user feedback and support the CRM improvement roadmap.
Key Dimensions
- Scope & Impact: Supports CRM operations across multiple commercial functions, ensuring platform reliability and data integrity.
- People Impact: Empowers users through training and support, driving CRM adoption and best practice.
- Compliance & Risk: Ensures GDPR compliance and mitigates risks related to data handling and access control.
- Process & Innovation: Contributes to automation, process optimisation, and continuous improvement.
- Technical Ecosystem: Works within a complex CRM environment integrated with marketing, reporting, and service platforms.
About You
Essential:
- Experience supporting CRM operations in a large, multi functional organisation.
- Ability to perform core CRM admin tasks (user management, permissions, groups).
- Familiarity with Salesforce platform capabilities and release cycles.
- Experience working with cross functional teams including IT and service integrators.
- Exposure to process transformation or business analysis.
- Strong communication skills to support user enablement.
Desirable:
- Understanding of CRM governance, data quality, and GDPR requirements.
- Experience identifying and implementing CRM process improvements.
- Knowledge of CRM reporting tools and dashboard development.
Extra Benefits
- Family friendly support - enhanced maternity pay, paternity leave, adoption leave and shared parental leave.
- Supportive and generous company sick pay.
- Funded Dental - As a manager you are eligible to a level of employer funded dental insurance.
- Health Assessment - As a manager you are eligible to an employer funded health assessment every 2 years.
- Benefits Account - You will have access to your personal benefits account on our My Bundle+ platform. There are more than 800 retail offers to help you save on things like groceries, days out, holidays and your household bills as well as employer provided and voluntary benefits to suit your lifestyle.
- Your Wellbeing - you and your family have 24/7 access to services and tools to help you get the most out of life. From your physical and mental health to financial and social support and advice. It’s free, and it’s for everyone.
Next Steps
The next stage of the selection process will be a face to face/virtual interview consisting of competency based and role specific questions. Trust is the foundation of Royal Mail. We aim to be transparent about the qualities we seek and what a career with us entails, building trust from the start of your journey with us. Your interview is the first step, and we want you to shine. To help you prepare, we’ll provide your interview questions in advance, so you can have your best examples ready.
At Royal Mail Group, we value trust and our people. We understand that candidates may not meet all the criteria for the role. If your experience is different, but you have relevant skills we’d love to hear from you. Royal Mail Group is committed to inclusion and representing the diverse communities we serve. We welcome applications from all individuals.
As a proud Gold signatory to the Armed Forces Covenant, we especially encourage applications from the Armed Forces community, including cadet instructors and spouses/partners. We are committed to ensuring an inclusive recruitment process. If you require any adjustments to support you during the hiring process, please discuss these with your recruiter when contacted.
We are Forces family friendly and a Gold signatory to the Armed Forces Covenant. We welcome applications from ex-Armed Forces personnel, reservists, veterans, cadet instructors and military spouses/partners.
Closing Date: 13th April 2026. Please note, this advert may close early if the appropriate number of applications has been reached.
CRM Data Manager employer: Royal Mail Group
Contact Detail:
Royal Mail Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Data Manager
✨Tip Number 1
Get to know the company inside out! Research Royal Mail's CRM strategy and recent projects. This will help you tailor your responses during interviews and show that you're genuinely interested in making an impact.
✨Tip Number 2
Practice makes perfect! Prepare for competency-based questions by thinking of examples from your past experiences that showcase your skills in CRM operations, data quality, and user enablement. We want you to shine!
✨Tip Number 3
Network like a pro! Connect with current employees on LinkedIn or attend industry events. This can give you insider tips about the role and help you make a great impression before the interview.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team at Royal Mail.
We think you need these skills to ace CRM Data Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Data Manager role. Highlight your experience with Salesforce and any relevant data governance skills. We want to see how you can bring value to our team!
Showcase Your Skills: In your cover letter, don’t just list your skills—show us how you've used them in real situations. Whether it’s improving data quality or automating processes, give us examples that demonstrate your impact.
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points for easy reading and make sure to address all key responsibilities mentioned in the job description. We appreciate clarity!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Royal Mail Group
✨Know Your CRM Inside Out
Make sure you’re familiar with Salesforce and its capabilities. Brush up on the core admin tasks like user management and permissions, as these will likely come up in your interview. Being able to discuss specific features or recent updates can really impress your interviewers.
✨Showcase Your Data Quality Skills
Prepare examples of how you've maintained data quality in previous roles. Discuss any experience you have with validation, deduplication, or cleansing routines. Highlighting your understanding of GDPR compliance will also show that you take data governance seriously.
✨Collaboration is Key
Since this role involves working with cross-functional teams, be ready to share experiences where you’ve successfully collaborated with IT or service integrators. Talk about how you’ve translated business requirements into actionable CRM solutions, as this will demonstrate your ability to bridge gaps between teams.
✨Emphasise Continuous Improvement
Discuss your approach to continuous improvement and innovation within CRM systems. Share any past experiences where you identified opportunities for enhancement or automation. This shows that you’re proactive and committed to making processes smarter and more efficient.