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- Tasks: Lead impactful campaigns to promote water safety and prevent drowning.
- Company: Join the Royal Life Saving Society UK, a leading charity in water safety.
- Benefits: Enjoy flexible hours, competitive leave, and health benefits.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real difference in communities by promoting water safety.
- Qualifications: Experience in multi-channel campaigns and strong communication skills required.
The predicted salary is between 30000 - 40000 £ per year.
CONTRACT: Permanent, Part Time (21 hours per week) *Working pattern to be discussed and agreed
ORGANISATION: Royal Life Saving Society UK (RLSS UK)
DEPARTMENT: Income Generation and Engagement
LOCATION: RLSS UK Head Office, Worcester/Hybrid
REPORTS TO: Senior Head of Communications and Marketing
ABOUT RLSS UK
The Royal Life Saving Society UK (RLSS UK) is the leading charity for water safety and drowning prevention in the UK and Ireland. Our mission is to save lives by being the leader in lifesaving, lifeguarding, and water safety education, so everyone can enjoy water safely.
JOB PURPOSE
The Campaign Manager will lead RLSS UK’s flagship national campaigns, ensuring they are insight-driven, behaviour-changing, and capable of empowering communities to stay safe around water. Working collaboratively across the organisation and with external partners, you will create compelling, impactful campaigns that raise awareness, shift behaviours, elevate water safety standards, and bring our mission to life for millions of people.
ROLE OVERVIEW
From honing our campaign strategy to sparking collaborations with external organisations and delivering creative and engaging content, you’ll be a key player in shaping how RLSS UK and our work are seen by the public and partners. You will lead the development and delivery of impactful, insight-driven campaigns that increase public awareness of both RLSS UK and the importance of water safety, share the skills and knowledge needed to prevent drowning, and engage and educate diverse audiences to amplify RLSS UK’s mission.
KEY TASKS AND RESPONSIBILITIES
- Lead, develop, and deliver RLSS UK’s major national public campaigns, including:
- Drowning Prevention Week
- Don’t Drink and Drown
- Splash Safely at Home
Creative Development & Content
- Produce engaging, accessible, and inclusive content that resonates with diverse audiences and consistently adheres to RLSS UK brand guidelines.
- Lead creative development, case study sourcing, storytelling, celebrity/influencer engagement, and campaign assets.
- Drive user-generated content as a core engagement strategy, encouraging partners, members, and the RLSS UK community to share stories, visuals, and experiences that support campaign objectives.
- Build strong partnerships with communities and organisations, including emergency services, sports bodies, youth groups, and local authorities, to amplify campaign reach and impact.
- Support the participation of people with lived experience in campaigns, including bereaved families, with care and tact, ensuring authentic and meaningful involvement.
- Proactively identify and develop new partnerships, influencer and celebrity relationships to expand the reach, engagement and impact of each major campaign.
Delivery & Campaign Operations
- Oversee campaign production schedules, asset development, and delivery across all channels.
- Maintain campaign budgets and align spending with goals.
- Develop and maintain campaign-specific brand guidance to support consistent use of RLSS UK messaging, tone of voice, and visual identity across all channels and audiences.
- Create and manage campaign packs for partners that set clear requirements for the correct use of the RLSS UK name, assets, messaging, and attribution, ensuring consistent representation across all partner activity.
- Ensure all campaign activity is consistent with RLSS UK brand guidelines, inclusive and accessible, on-brand, compliant, and aligned with RLSS UK’s strategic priorities.
- Ensure all campaign materials are reviewed and approved in line with RLSS UK brand governance processes prior to public launch.
Evaluation & Reporting
- Set clear campaign KPIs and monitor performance using robust, insight-driven metrics.
- Provide regular reporting on campaign reach, engagement, outcomes, and contribution to reducing drowning risk.
- Complete post-campaign evaluations within agreed timeframes, identifying clear, actionable recommendations to inform continuous improvement across future campaigns.
- Use campaign evaluations, performance data, and insight to drive measurable year-on-year improvement in campaign outcomes, applying learning consistently to improve reach, engagement, and impact.
Other Duties & Responsibilities
- All other duties reasonably associated with your role, as directed by the Line Manager.
- Ensure compliance with UK GDPR and the Data Protection Act 2018 by complying with internal information governance policies and maintaining up-to-date documentation as part of RLSS UK’s compliance programme.
- To demonstrate and uphold the Society’s values and behavioural standards at all times.
- To help create an inclusive working environment where diversity is valued, everyone can contribute, and everyday actions ensure we meet our duty to uphold and promote equality.
PERSON SPECIFICATION
Essential Relevant Experience, Skills and/or Aptitudes
- Proven experience in delivering multi-channel public campaigns
- Ability to analyse insight and use data and evidence to translate learning into a campaign strategy
- Excellent written and verbal communication skills
- Ability to collaborate across teams and with external partners
- Understanding of how campaigns influence behaviour and public awareness
- Ability to create simple, compelling messaging and narratives from complex information
Desirable Relevant Experience, Skills and/or Aptitudes
- Experience of behaviour change campaigns
- Experience working with education charities, emergency services, or safety organisations
- Experience developing campaigns involving lived experience
- Ability to work collaboratively with senior stakeholders and celebrities
What RLSS UK Can Offer You
- Annual Leave based on 27 days + Bank Holidays + a discretionary day off for your birthday
- Private Medical Scheme
- Enhanced Society Sick Pay
- Eye Care
- Employee Assistance Programme via Health Assured
- Life Assurance Scheme
- Free RLSS UK Membership
- Free tea and coffee when working from HQ, including access to our wonderful Coffee Machine
- Free on-site parking when working from HQ
- Company Events and more!
RLSS UK are a Disability Confident Committed Employer and an Inclusive Worcestershire Leader.
Campaign Manager in Worcester employer: Royal Life Saving Society UK - RLSS UK
Contact Detail:
Royal Life Saving Society UK - RLSS UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Manager in Worcester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the organisation and its campaigns. Understand their mission and values, and think about how your skills can contribute to their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Showcase your creativity! When discussing your past campaigns, highlight specific examples where you made a real impact. Use data to back up your claims and demonstrate how you can bring that same energy to RLSS UK’s mission.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in leaving a positive impression. Plus, it shows your enthusiasm for the role and keeps you on their radar.
We think you need these skills to ace Campaign Manager in Worcester
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your application for the Campaign Manager role. Highlight your relevant experience in multi-channel public campaigns and how you can contribute to RLSS UK's mission of water safety. We want to see how your skills align with our goals!
Showcase Your Creativity: As a Campaign Manager, creativity is key! Use your application to demonstrate your ability to develop engaging content and compelling narratives. Share examples of past campaigns you've worked on that had a real impact – we love seeing innovative ideas!
Be Insight-Driven: We’re all about data at StudySmarter! In your application, mention how you've used insights and evidence to shape campaign strategies in the past. Show us that you understand the importance of being insight-led in creating effective campaigns.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Royal Life Saving Society UK - RLSS UK
✨Know Your Campaigns
Before the interview, dive deep into RLSS UK's major campaigns like Drowning Prevention Week and Don’t Drink and Drown. Understand their objectives, target audiences, and the impact they aim to achieve. This will show your genuine interest and help you discuss how your experience aligns with their mission.
✨Showcase Your Data Skills
Since the role requires insight-driven campaigns, be prepared to discuss how you've used data in past projects. Bring examples of how you've analysed insights to shape campaign strategies and measure success. This will demonstrate your ability to translate data into actionable plans.
✨Collaborative Spirit
Highlight your experience working with diverse teams and external partners. Share specific examples of successful collaborations that led to impactful campaigns. This will illustrate your ability to work across departments and with stakeholders, which is crucial for this role.
✨Creative Storytelling
Prepare to discuss your approach to creating compelling narratives from complex information. Think of examples where your storytelling has engaged audiences or influenced behaviour. This will showcase your creativity and ability to connect with diverse audiences, aligning perfectly with RLSS UK's goals.