Campaign Manager

Campaign Manager

Part-Time 30000 - 40000 £ / year (est.) Home office (partial)
Royal Life Saving Society UK - RLSS UK

At a Glance

  • Tasks: Lead impactful campaigns to promote water safety and prevent drowning.
  • Company: Join the Royal Life Saving Society UK, a leading charity in water safety.
  • Benefits: Flexible part-time hours, hybrid working, and a chance to make a difference.
  • Other info: Collaborative environment with opportunities for personal and professional growth.
  • Why this job: Shape national campaigns that educate and empower communities about water safety.
  • Qualifications: Experience in campaign management and a passion for community engagement.

The predicted salary is between 30000 - 40000 £ per year.

CONTRACT: Permanent, Part Time (21 hours per week) *Working pattern to be discussed and agreed

ORGANISATION: Royal Life Saving Society UK (RLSS UK)

DEPARTMENT: Income Generation and Engagement

LOCATION: RLSS UK Head Office, Worcester/Hybrid

REPORTS TO: Senior Head of Communications and Marketing

ABOUT RLSS UK

The Royal Life Saving Society UK (RLSS UK) is the leading charity for water safety and drowning prevention in the UK and Ireland. Our mission is to save lives by being the leader in lifesaving, lifeguarding, and water safety education, so everyone can enjoy water safely. We share our expertise, skills, and knowledge to empower people to enjoy water safely and achieve our vision: communities free from drowning.

JOB PURPOSE

The Campaign Manager will lead RLSS UK’s flagship national campaigns, ensuring they are insight-driven, behaviour-changing, and capable of empowering communities to stay safe around water. Working collaboratively across the organisation and with external partners, you will create compelling, impactful campaigns that raise awareness, shift behaviours, elevate water safety standards, and bring our mission to life for millions of people. This role is central to how RLSS UK educates, influences, and protects communities across the UK and Ireland.

ROLE OVERVIEW

From honing our campaign strategy to sparking collaborations with external organisations and delivering creative and engaging content, you’ll be a key player in shaping how RLSS UK and our work are seen by the public and partners. You will lead the development and delivery of impactful, insight-driven campaigns that increase public awareness of both RLSS UK and the importance of water safety, share the skills and knowledge needed to prevent drowning, and engage and educate diverse audiences to amplify RLSS UK’s mission. Working closely with colleagues across marketing and communications, policy and public affairs, education, and membership, you will create compelling campaigns that inspire action, strengthen our brand presence, and educate. You will collaborate with partners, members, stakeholders, supporters, and media outlets to ensure RLSS UK remains a trusted national voice in water safety. Through strategic storytelling, public mobilisation, and cross‑channel campaign delivery, your work will help influence behaviours, shape understanding, and ultimately reduce accidental drownings.

KEY TASKS AND RESPONSIBILITIES

  • Lead, develop, and deliver RLSS UK’s major national public campaigns, including:
  • Drowning Prevention Week
  • Don’t Drink and Drown
  • Splash Safely at Home
  • Project manage the end‑to‑end delivery of multichannel campaigns (digital, print, PR, in‑person events, and partner channels).
  • Ensure all campaigns are insight‑led, supported by relevant data and evidence, designed to be inclusive and accessible, and effectively reach audiences at higher risk of drowning.
  • Support public‑facing communications for policy and public affairs, including web, email, and social channels.
  • Contribute to organisation‑wide planning, ensuring campaigns support fundraising, education, and membership goals where appropriate.
  • Develop end‑to‑end campaign journeys for supporters, partners, and stakeholders who engage with or pledge support, to deepen involvement, encourage advocacy, and maximise long‑term impact.
  • Work proactively across internal directorates to co‑create and deliver campaigns that maximise reach, effectiveness, and impact.
  • Conduct audience and stakeholder mapping for each campaign to identify priority groups, collaboration opportunities, and the most effective channels, partners, and messengers to maximise reach and impact.
  • Ensure every campaign has a documented project plan, agreed before launch, with defined objectives, timelines, roles, and KPIs.
  • Campaign Manager employer: Royal Life Saving Society UK - RLSS UK

    At the Royal Life Saving Society UK, we pride ourselves on being an exceptional employer dedicated to making a meaningful impact in water safety and drowning prevention. Our collaborative work culture fosters creativity and innovation, allowing you to lead impactful campaigns that resonate with communities across the UK and Ireland. With flexible working arrangements and a commitment to employee growth, we empower our team members to thrive both personally and professionally while contributing to a vital cause.
    Royal Life Saving Society UK - RLSS UK

    Contact Detail:

    Royal Life Saving Society UK - RLSS UK Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Campaign Manager

    ✨Tip Number 1

    Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.

    ✨Tip Number 2

    Show up prepared! When you land an interview, research RLSS UK thoroughly. Understand their campaigns and values so you can demonstrate how your skills align with their mission of water safety and drowning prevention.

    ✨Tip Number 3

    Be ready to showcase your creativity! As a Campaign Manager, you'll need to think outside the box. Bring examples of past campaigns you've worked on and be prepared to discuss how you can create impactful, insight-driven campaigns for RLSS UK.

    ✨Tip Number 4

    Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the RLSS UK team and making a difference in water safety.

    We think you need these skills to ace Campaign Manager

    Campaign Strategy Development
    Project Management
    Data Analysis
    Audience Engagement
    Collaboration Skills
    Creative Content Development
    Public Relations
    Insight-Driven Campaigning
    Communication Skills
    Stakeholder Mapping
    Behaviour Change Strategies
    Cross-Channel Campaign Delivery
    Brand Management
    Inclusivity and Accessibility Awareness

    Some tips for your application 🫡

    Tailor Your Application: Make sure to customise your application to highlight how your skills and experiences align with the Campaign Manager role. We want to see how you can lead impactful campaigns that resonate with our mission of water safety.

    Showcase Your Creativity: Don’t hold back on sharing your creative ideas! We’re looking for someone who can develop engaging content and innovative campaign strategies, so let your imagination shine through in your application.

    Highlight Collaboration Skills: Since this role involves working closely with various teams and external partners, be sure to emphasise your teamwork and collaboration experience. We love seeing how you’ve successfully worked with others to achieve common goals.

    Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates about the process. We can’t wait to hear from you!

    How to prepare for a job interview at Royal Life Saving Society UK - RLSS UK

    ✨Know Your Campaigns

    Before the interview, dive deep into RLSS UK's past campaigns. Understand their objectives, target audiences, and outcomes. This will not only show your genuine interest but also help you discuss how you can contribute to future campaigns.

    ✨Showcase Your Collaboration Skills

    As a Campaign Manager, you'll be working with various teams and external partners. Prepare examples of past collaborations where you successfully led projects or worked in a team. Highlight how you navigated challenges and achieved results together.

    ✨Be Insight-Driven

    Since the role requires insight-driven campaigns, come prepared with examples of how you've used data to inform your strategies. Discuss any tools or methods you’ve employed to gather insights and how they shaped your campaign decisions.

    ✨Prepare for Scenario Questions

    Expect scenario-based questions that assess your problem-solving skills. Think about potential challenges in water safety campaigns and how you would address them. This will demonstrate your strategic thinking and readiness to tackle real-world issues.

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