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- Tasks: Manage email communications and support marketing automation projects at RHS.
- Company: Join the Royal Horticultural Society, a leader in gardening and horticulture.
- Benefits: Enjoy 25 days holiday, free garden access, discounts, and study sponsorship.
- Other info: Collaborative team environment with opportunities for personal and professional growth.
- Why this job: Be part of an exciting transformation in marketing automation and make a real impact.
- Qualifications: Experience with marketing automation software and a passion for data analysis.
The predicted salary is between 30000 - 40000 £ per year.
Join the RHS during an exciting period of change as we develop the marketing automation and CRM capabilities of this world-renowned organisation. We are looking to recruit a bright, proactive Marketing Automation Executive to join a friendly team at the RHS. You will be a confident communicator with a can-do attitude who enjoys learning new systems and keeping up-to-date with digital marketing trends.
This role will manage the RHS email calendar, leading on the send of customer-facing communications such as eNewsletters, Flower Show & Garden event updates. You will work collaboratively with colleagues from across the Society to support their email scheduling requirements. You will be enthused by data and the possibilities it presents, managing data lists from various sources, undertaking data manipulation and segmentation; as well as reporting on email engagement.
You will support the Marketing Automation Manager with management of our Campaign Monitor and Dot Digital email platforms, including with the build of automated email programmes. This is an exciting time to join us as we finalise the set-up of a new organisation-wide CRM; using Microsoft Dynamics 365. You will support with Campaign Monitor and CRM integration work, pulling CRM data queries, building marketing lists, managing GDPR preferences, data imports and syncing across systems.
The most important and essential experience, skills and attributes required for the Marketing Automation Executive role are:
- Experience of working with ESP and Marketing Automation Software (Campaign Monitor, Dot Digital, Iterable, Marketing Cloud etc.)
- Experience and enthusiasm of working with data
- Proactive with excellent attention to detail
- Strong communication and interpersonal skills with technical and non-technical staff
- Experience of running and analysing detailed AB and Multivariate e-marketing tests
- Experience of producing statistical post campaign analysis
- Broader experience and understanding of CRM would be advantageous, especially Microsoft Dynamics
In return, the RHS provides a number of great benefits for employees, including:
- 25 days holiday (increasing to 28 and 30 with service) and the option to buy and sell holiday
- Free access to all RHS Gardens, Shows and Libraries
- A special range of employee discounts
- Monthly copy of The Garden magazine and access to horticultural advice
- Sponsorship for external studies
Candidates should apply with a covering letter and CV, with shortlisted candidates prepared to attend first & subsequent interviews, if selected.
The RHS is committed to safeguarding and promoting the welfare of children, young people and adults at risk and expects all personnel to share in this commitment. We are an inclusive employer and welcome applicants from all backgrounds.
Marketing Automation Executive employer: Royal Horticultural Society
Contact Detail:
Royal Horticultural Society Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing automation projects and data analysis work. This gives you a chance to demonstrate your expertise beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience with tools like Campaign Monitor and Microsoft Dynamics 365 can benefit their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at the RHS.
We think you need these skills to ace Marketing Automation Executive
Some tips for your application 🫡
Tailor Your Cover Letter: Make sure to customise your cover letter for the Marketing Automation Executive role. Highlight your experience with email platforms like Campaign Monitor and Dot Digital, and show us how your skills align with our needs. A personal touch goes a long way!
Show Off Your Data Skills: Since we’re all about data, don’t shy away from showcasing your experience with data manipulation and segmentation. Share specific examples of how you’ve used data to drive marketing decisions or improve engagement in past roles.
Be Clear and Concise: When writing your CV and cover letter, keep it clear and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills. We love a well-organised application!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, you’ll find all the details you need about the role and our organisation there!
How to prepare for a job interview at Royal Horticultural Society
✨Know Your Tools
Familiarise yourself with the marketing automation software mentioned in the job description, like Campaign Monitor and Dot Digital. Being able to discuss your experience with these tools will show that you're ready to hit the ground running.
✨Data is Your Friend
Brush up on your data manipulation skills and be prepared to talk about how you've used data in past roles. Think of specific examples where you segmented lists or analysed email engagement to improve results.
✨Show Your Communication Skills
Since this role involves working with both technical and non-technical staff, practice explaining complex concepts in simple terms. You might even want to prepare a few anecdotes that highlight your strong communication skills.
✨Stay Current with Trends
Keep up-to-date with the latest digital marketing trends and be ready to discuss them during your interview. Showing enthusiasm for learning and adapting to new systems will demonstrate your proactive attitude, which is key for this role.