Marketing Automation Executive in London

Join the RHS during an exciting period of change as we develop the marketing automation and CRM capabilities of this world-renowned organisation. We are looking to recruit a bright, proactive Marketing Automation Executive to join a friendly team at the RHS. You will be a confident communicator with a can-do attitude who enjoys learning new systems and keeping up-to-date with digital marketing trends.

This role will manage the RHS email calendar, leading on the send of customer-facing communications such as eNewsletters, Flower Show & Garden event updates. You will work collaboratively with colleagues from across the Society to support their email scheduling requirements.

You will be enthused by data and the possibilities it presents, managing data lists from various sources, undertaking data manipulation and segmentation; as well as reporting on email engagement. You will support the Marketing Automation Manager with management of our Campaign Monitor and Dot Digital email platforms, including with the build of automated email programmes. This is an exciting time to join us as we finalise the set-up of a new organisation-wide CRM; using Microsoft Dynamics 365. You will support with Campaign Monitor and CRM integration work, pulling CRM data queries, building marketing lists, managing GDPR preferences, data imports and syncing across systems.

The most important and essential experience, skills and attributes required for the Marketing Automation Executive role are:

• Experience of working with ESP and Marketing Automation Software (Campaign Monitor, Dot Digital, Iterable, Marketing Cloud etc.)
• Experience and enthusiasm of working with data
• Proactive with excellent attention to detail
• Strong communication and interpersonal skills with technical and non-technical staff
• Experience of running and analysing detailed AB and Multivariate e-marketing tests
• Experience of producing statistical post campaign analysis
• Broader experience and understanding of CRM would be advantageous, especially Microsoft Dynamics

For more than 210 years the Royal Horticultural Society has been the force behind getting the nation gardening. Our charitable purpose is to inspire passion and excellence in the science, art and practice of horticulture. Our vision is to enrich everyone’s life through plants, and make the UK a greener and more beautiful place. As a charity, the RHS aims to inspire a wide range of audiences by demonstrating the wonders of gardening through all that we do; including at our gardens and shows, in our publications and online, and through our work in the community.

In return, the RHS provides a number of great benefits for employees, including:

• 25 days holiday (increasing to 28 and 30 with service) and the option to buy and sell holiday
• Free access to all RHS Gardens, Shows and Libraries
• A special range of employee discounts
• Monthly copy of The Garden magazine and access to horticultural advice
• Sponsorship for external studies

Candidates should apply with a covering letter and CV, with shortlisted candidates prepared to attend first & subsequent interviews, if selected.

Safeguarding and Inclusion: The RHS is committed to safeguarding and promoting the welfare of children, young people and adults at risk and expects all personnel to share in this commitment. We are an inclusive employer and welcome applicants from all backgrounds.