The senior digital marketing officer will report to the head of communications. In this role, you will optimise our digital platforms, ensuring content is always up to date and accessible across all channels. Your efforts will be key in maintaining seamless and dynamic digital communications. As part of our friendly, professional communications team, you'll collaborate with content creators, our graphic designer and other colleagues to deliver impactful email campaigns that drive awareness and fundraising success. You will be responsible for planning and delivering the charity's email marketing campaigns, including e-newsletters, fundraising appeals and supporter journeys. You will evaluate our website and email activity, using tools such as Google Analytics and DotDigital platform insights to report on KPIs, identify learning and make recommendations to improve future campaign performance and audience engagement. You will also monitor two inboxes and respond to emails. You will be responsible for ensuring our digital communications meet accessibility standards, including WCAG requirements and UK Public Sector Digital Accessibility Regulations, The team The role sits in the engagement and communications department which is structured as follows,
The Royal Free Charity is looking for an ambitious, motivated and talented senior digital marketing officer to join their Engagement and Communications team.
The communications team is responsible for keeping our supporters and local residents informed about the difference we make to the patients and staff of the Royal Free London NHS Trust. We celebrate achievements and promote the charity and its successes to the world. We manage our digital presence through a range of channels including our website, our social media platforms and email marketing. We also produce a range of off-line content including print publications, impact reports, and ambient marketing materials. We provide photography and audio-visual services.
Organisation The Royal Free Charity stands at the threshold of its most important period of development. Our vision is for everyone served by the Royal Free London NHS Foundation Trust (RFL) to have access to world-leading healthcare, delivered by a thriving workforce and driven by medical research with global impact. We support over 17,000 NHS staff and two million patients across Barnet, Chase Farm, North Mid and Royal Free hospitals, as well as more than 30 NHS services. Through the programmes, services and equipment we fund, we make a direct and lasting difference to patient care.,
- Salary: £33,665 - £34,900 - subject to skills and experience
- Hours of work: 37.5 hours a week over five days. Occasional weekend and evening work for events
- Base: Hybrid working for the foreseeable future with regular attendance to the office at least 2 days a week, Core benefits
- 25 days annual leave plus UK bank holidays and a three-day office closure between Christmas and New Year
- Annual leave increases to 30 days after five years' service
- Generous pension scheme - we match your 4% contribution and up to 9%
- Enhanced sick pay, maternity and paternity packages
- A flexible working policy
Financial wellbeing
- Access to expert financial advice via the London Credit Union
- Discounts with the Blue Light Card
- Death in Service benefit
Health & wellbeing
- Subsidised gym, pool and classes at our Rec Club in Hampstead
- Secure cycle parking and showers
- Fortnightly guided meditation
- Menopause peer support group
- 24/7 Employee Assistance Programme for confidential advice and support
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Senior Digital Marketing Officer in City of Westminster employer: Royal Free Charity
Royal Free Charity is an exceptional employer, offering a dynamic work culture that prioritises collaboration and innovation in the healthcare sector. With a strong focus on employee growth, you will have access to professional development opportunities while working in a supportive environment at the Royal Free Hospital, where your contributions directly impact cancer care and research. The hybrid work model allows for flexibility, ensuring a healthy work-life balance as you engage with passionate colleagues and influential partners.
