Sales Development Manager

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

POSITION SUMMARY: The Sales Development Manager is a field-based role responsible for managing sales development, account management, trade engagement and brand activation for a geographical territory in the UK. Ensuring the strategy for the territory is flawlessly executed and that performance is maximised through excellent communication, brand representation and follow-up. Spending up to 4 days “on the road” to support and engage a portfolio of trade customers, this role requires excellent interpersonal and communication skills and the ability to work with a large number of stakeholders. Occasional evening and weekend working will be required.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Act as an ambassador for Royal Caribbean and demonstrate an exceptional level of product / sector knowledge ensuring the brand has an extremely high profile across travel retail and homeworking.
• Develop and nurture relationships with retail and homeworking contacts and business influencers, with the goal of gaining greater share of voice and to build positive partnerships.
• Develop a deep understanding of regional account mix, challenges and opportunities so that communication, activity and interactions are relevant and productive.
• Set clear SMART objectives for all visits and meetings to ensure effective use of time.
• Own regional relationships across Trade Partner organisation (such as Regional Cruise Experts) to ensure brand engagement, education, sales plan implementation and awareness.
• Drive participation in the corporate trade incentive programme ‘Upper Deck’, identifying and following up on minimum engagement targets.
• Develop a training plan alongside Training Manager EMEA for accounts that recognises specific business needs, identifying and following up on minimum engagement levels.
• Work with the Senior Strategic Sales Manager to prepare and host successful customer educational events/trips i.e. seminar at sea, ship launches/visits, conferences, cruise shows, etc. as required, with targeted sales performance post the event to ensure return on investment.
• Leverage social media to maximise engagement with trade agents.
• Arrange and attend monthly/quarterly sales meetings with stakeholders relevant to the account mix (i.e. Regional Sales Managers/Key homeworkers/consortia members) to plan targeted activity including engagement and training opportunities.
• Develop and implement annual, quarterly and monthly sales plans, ensuring the plan will drive achievement of all key metrics across the territory.
• Analyse weekly, monthly and quarterly account activity and performance, spotting opportunities to improve performance and put in place tangible, measurable action plans that drive results.
• Develop effective Coop marketing plans with regional accounts that will drive mutual return on investment.
• Monitor and report all holiday competitor activity, pricing and marketing relevant to account mix.
• Provide store visit reports and follow up consistently on the actions set using the CRM app.
• Spend up to 80% of time interacting with retail stores, homeworkers and regional accounts face to face and 20% of time building plans, course correcting and following up on opportunities.
• Ensure that agreed sales and marketing activity is implemented, tracked through the toolkit to ensure full compliance to brand guidelines, and the success of all activity is tracked and monitored to assess ROI.
• Work with trade marketing to ensure that Royal Caribbean International are truly represented in all sales activity.
• Effectively represent the Royal Caribbean brand by developing relevant training content that is delivered in an engaging, motivational and inspiring way.
• Submit a rolling three-month training and engagement plan to be agreed by the SSSM.
• Structure workload effectively to ensure maximum time with accounts and all administration and support activities are completed effectively and to time.

QUALIFICATIONS & EXPERIENCE:

• Minimum of 18 months experience in a sales role, preferably with field sales experience.
• Proven track record in driving tangible results.
• Outstanding communication and presentation skills.
• Excellent understanding of Royal Caribbean products.
• Ability to spend up to 4 days a week “on the road” as required, visiting trade partners/stores (may require overnight hotel stays).
• Clean current driving license.

Work Environment: Occasional travel may be required.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.