Lead, Trade Marketing

Journey with us!

Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

About Us

Royal Caribbean Group is the world’s largest cruise line, having a record-breaking year and launching not one but TWO brand new ships in 2024, including a brand-new class of ship in Icon of the Seas! It couldn’t be a more exciting time to join a global business that is blazing a trail in the travel industry right now.

With our 3 brands Royal Caribbean International, Celebrity Cruises & Silversea we have ships in South America, Europe, Asia, Australia, and several North American markets beyond our headquarters in Miami, FL. We cover the globe. No matter where our guests want to go, Royal Caribbean Group has a ship that can deliver a world-class vacation.

At Royal Caribbean Group we never rest on our laurels; we constantly strive to improve our work and be at the forefront of the industry. The work that we do is exciting, challenging, and innovative. You get to work both independently and as part of a collaborative and dynamic international team. We are passionate, we are innovative, and we are unstoppable.

Position Summary:

We are now looking for a Trade Marketing Lead to implement, develop and manage the comprehensive trade marketing plan across Europe, Middle East and Africa set by the Head of Trade Marketing for Celebrity Cruises.

Providing trade partners, International Representatives and internal sales teams the campaign and trade sales and marketing tools needed to drive the Celebrity Cruises business, in line with overall strategy and business objectives. Ensuring maximum engagement and return on investment.

Responsible for the day-to-day management and implementation of all trade marketing activities and communications, managing creative and media agencies to develop and deliver impactful collateral, Trade press, POS tools, ensuring new news, offers and campaign information is distributed in a timely and relevant way.

This position is based in Weybridge, UK

Essential Duties and Responsibilities:

The duties below are the main duties & responsibilities however this job description in no way states or implies that these are the only duties to be performed by the employee. Employees will be required to perform any other job-related duties assigned by their line manager or management.

Trade engagement & commitment

• Oversee the execution all Trade Marketing offline and online communications for UK, Ireland, Nordics and Germany ensuring fully on brand, delivering maximum engagement and return on investment.
• Accountability of Celebrity Central trade web portal. Ensuring site is maintained with relevant content including campaign information and company news. To be the day to contact with our vendor to ensure smooth running of the site and working with the Head of Trade Marketing to implement future developments.
• Develop and execute POS materials and collateral in line with trade strategy and commercial objectives.
• Responsibility of implementing and delivering the Celebrity Rewards (trade loyalty programme) annual engagement strategy. Leading the incentives and communications plan, ensuring maximum engagement through all trade channels. Using data insights to provide recommendations for future planning.
• Implement and deliver trade incentives for Germany and Nordics markets, in partnership with local PR agencies where applicable.

Execution

• Effective execution of multi-channel engagement plans across UK, Ireland and EMEA to deliver consumer promotional and targeted tactical campaigns including dedicated printed marketing collateral, digital assets as well as the execution of targeted, revenue-driving marketing initiatives
• To implement and execute bespoke campaigns and marketing support for key accounts and International Representatives, providing marketing strategic support when required and dedicated review of marketing plans and co-op executions
• To work with all areas of Marketing team to ensure that all trade communications are consistent and achieve cut through
• To work with key commercial contacts within the trade press and Head of Trade Marketing to create and execute the trade media strategy including digital, press ads, sponsored editorial features, competitions, and partnership activity. Provide post campaign analysis and recommendations
• To build relationships and be a day-to-day contact for all relevant agencies: i.e. Trade press, Creative and Media agencies. Attend regular Sales and Marketing meetings and keep up to date with consumer marketing plans and activities that can be leveraged for the Trade.
• Ensure all activity is measured and reported on, analysing the weekly stats and providing recommendations and insights to drive performance and cost efficiencies
• To identify new opportunities and recommendations to deliver improvements on key metrics.

Support

• Plan, attend and present in internal sales and marketing meetings
• Plan, attend and present at key trade partner marketing meetings
• Support with internal planning, trading and commercial meetings when required
• Trade media, sponsorships – Assist with key trade media events
• Assist with effective management and ‘smart spending’ of the total UK, Ireland and EMEA Trade Marketing budgets. To include monthly forecasting.

Team & PERSONAL DEVELOPMENT:

• Motivate, train, and develop the team in line with company guidelines i.e. succession plans, 121’s and appraisals
• Assist team with daily prioritisation and provide clear timeline expectations
• Deliver the required employee engagement scores

• Takes accountability for self-development, completing all required training, as well as those identified to support own needs and opportunities for personal growth

Financial Responsibilities:

• Accurate monthly forecasting and reviewing that all monies are being properly invested and with a good return of investment

Key relationships

• Total EMEA business
• Global Trade Communication and Marketing teams
• External agency partners
• Trade Media in relevant regions

Experience / Knowledge & Skills

• Takes initiative – understands what needs to be accomplished and proceeds within the accountabilities of the job
• Influencing – takes others on the journey with them and ability to persuades others.
• Planning – Can formulate ideas related to the steps of achieving the objective.
• Problem Solving skills – Can identify the problem, think on their feet, and address disputes and problems
• Written/Language – Clear and concise communication detailing the level of interest in formulating words that convey the meaning.
• Analytical – logically analyses facts, data and situations
• Strong interpersonal skills – confidence with dealing with internal and external partners
• Organised – Can place and maintain order in an environment and situation.
• Style – Leads with integrity, empathy and is self-aware.
• Persistent – Is tenacious despite encountering setbacks and obstacles.
• Optimistic – Believes the future will be positive and demonstrates a positive attitude in all situations.
• Enthusiastic – Demonstrates passion, enthusiasm and is eager and excited towards own goals and development of the team.
• Creativity – has an eye for design
• Flexible working hours and travel
• Excellent attention to detail and accuracy

QUALIFICATIONS

• Minimum 2 years B2B marketing experience
• Minimum 1 year team management experience – proven success in driving results through others
• Large matrix organisation experience preferable
• Previous experience in travel industry would be beneficial but not essential

We know there\’s a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We\’ll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

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