Senior Account Executive, Brand Public Relations

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Senior Account Executive, Brand Public Relations

Journey with us!Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

About Us

Royal Caribbean Group is the world’s largest cruise line, having a record-breaking year and launching not one but TWO brand new ships in 2024, including a brand-new class of ship in Icon of the Seas! It couldn’t be a more exciting time to join a global business that is blazing a trail in the travel industry right now.

With our 3 brands Royal Caribbean International, Celebrity Cruises & Silversea we have ships in South America, Europe, Asia, Australia, and several North American markets beyond our headquarters in Miami, FL. We cover the globe. No matter where our guests want to go, Royal Caribbean Group has a ship that can deliver a world-class vacation.

At Royal Caribbean Group we never rest on our laurels; we constantly strive to improve our work and be at the forefront of the industry. The work that we do is exciting, challenging, and innovative. You get to work both independently and as part of a collaborative and dynamic international team. We are passionate, we are innovative, and we are unstoppable.

POSITION SUMMARY:

This is an important, strategic role in the implementation of public relations programs designed to create and maintain favorable public image for the organization. This team member should be a communications and public relations professional, capable of assisting in directing projects and project teams, and producing content of the highest caliber. The position may focus on any of several professional areas, including include media and influencer relations, storytelling, press tours, PR agency relations and event support and staffing.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

· Support in executing strategies to secure impactful media coverage for Royal Caribbean International, subject matter experts, products & services, and events, including pitching and engaging reporters, facilitating media interviews and support for executives.

· Build and maintain key professional relationships with significant media outlets and key journalists.

· Support in directing the activities of external agencies and internal teams as needed.

· Independently develop and execute appropriate strategies to address communications challenges.

· Oversee significant communications programs, which may include promotions, press trips, press conferences, executive briefing.

· Handle incoming media inquiries and responses.

· Create innovative approaches to generating coverage in the media, draft press releases, talking points and statements.

· Track press coverage and write coverage reports analyzing the output and success of media relations efforts.

· Plan and implement group and individual press trips and liaise with appropriate personnel on requests.

· Stay abreast of latest industry developments, trends, and shifts in the travel industry.

· Occasional travel

Performs other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform other job-related duties assigned by their supervisor or management.

FINANCIAL RESPONSIBILITIES

Manages and tracks billing and program results.

Partners with leadership on budget/expense control and reporting, department and/or brand related.

Up to $250,000 in revenue budget control. Controls budget for up to $50,000 per event.

QUALIFICATIONS:

· Bachelor\’s degree in related field or equivalent, directly related experience required.

· 5-7 years of PR agency, public relations, journalism or corporate communications experience.

· Experience with media relations.

· Strong skills in pitching and comfortable reaching out to top tier media.

· Flexibility to work outside normal hours and travel as appropriate (domestic & international).

· Experience in travel industry and working for a global company ideal, but not essential.

· Strong ability to interact with senior leaders and build effective relationships within the company, public, guests and media.

· Strong planning capabilities to identify and prioritize communication strategies and activities as well as to meet the deadlines required to support media and business needs.

· Strong writing skills – message creation experience a plus.

· Excellent research, written, verbal and presentation skills.

· Detail oriented with strong organizational skills and the ability to work in fast-paced, high-volume environment.

· Goal oriented and action-focused, practical, and self-disciplined.

· Ability to assist in coordinating projects or participate in cross-functional teams.

· Effortlessly organized self-motivator with a wealth of creative ideas.

· Understanding of social media, influencers and emerging media.

· Strong project management, planning, evaluation, and analytical capabilities.

· Ability to evaluate and provide constructive feedback in a timely manner.

· Demonstrate the ability to quickly analyze situations and alternatives and make prudent decisions.

· Finger on the pulse – always up to date with trends, both inside and outside our industry

· Computer literate (Word, Excel, Powerpoint, email).

· Outstanding English language proficiency. Proficiency in Spanish desirable.

Physical Demands:

While performing job functions the employee is regularly required to sit, stand, write, review and type reports, compile data, operate a pc, communicate, listen, and assess information. The employee may move about the office complex, may travel to other office locations and may lift, push, pull or move 10 – 15 pounds. Visual requirements include distant, close and color vision, and ability to adjust focus.

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The environment includes work inside/outside the office, travel to other offices, as well as domestic, international, and shipboard travel. A high noise level is possible if visiting shipboard or offsite locations.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. RCL and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

What we Offer. At Royal Caribbean Group, we are client-centric but put people first. We have a culture where everyone is trusted and valued in equal measure, whatever your role in the company. We are propelled by people. Our employees and crew are the driving force behind our success. Our aim is to recruit, develop and retain world class people, who come to Royal Caribbean to do the best work of their careers.

We are committed to employee development, and you will have the opportunity to learn from some of the most experienced people in the business. We regularly reward and promote success, encouraging staff to take on new challenges and responsibilities to aid progression.

Our remuneration package includes our competitive pension, private healthcare, life assurance cover to name a few. In addition, every permanent member of staff that works at Royal Caribbean is eligible for our cruise request program and friends & family cruise discounts.

With good transport links to our modern offices in Surrey, we have plenty of free parking, a free shuttle bus from the train station, on-site restaurant, and on-site gym. We take a flexible approach to work. We currently work a combination of days in the office and work from home.

Come join the team – Journey with us, succeed with us, grow with us.

We know there\’s a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions.

Thank you again for your interest in Royal Caribbean Group. We\’ll hope to see you onboard soon.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

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