At a Glance
- Tasks: Lead global PR strategies and create engaging content for luxury cruise brand.
- Company: Join Silversea, the world's best ultra-luxury cruise line.
- Benefits: Competitive salary, travel opportunities, and career development.
- Other info: Dynamic role with a chance to influence global communications.
- Why this job: Make waves in the PR world while exploring stunning destinations.
- Qualifications: 7+ years in PR with strong writing and media relations skills.
The predicted salary is between 49500 - 60500 £ per year.
Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.
ABOUT THE COMPANY: Silversea is the defining name in luxurious cruise travel by distinguishing itself in the ultra-luxury market with its elegant, all-suite ships, all-inclusive pricing, worldwide itineraries and genuine hospitality. All our ships feature spacious, ocean-view suites with butler service, and most include private verandas, meaning you can sip your champagne from the comfort of your deck while watching the vistas beyond. Our ships sail pole-to-pole to over 900 destinations on all seven continents, leaving (almost) no part of coastline uncovered. We are proud of our reputation as the "World's Best" cruise line and seek individuals who take personal pride in their work to join our award-winning team.
Overview of Role: The Sr. Lead, PR, Communications & Content works closely with the Director, Global PR, Communications & Content to develop and execute the brand’s strategic communications and public relations strategies – with a focus on international markets – to increase brand awareness and affinity for Silversea in the UK, EMEA, AUS/NZ, and APAC. This team member will also work closely with the Manager, Strategic Web Content to support the editorial direction and blog content for the brand’s content hub, Discover by Silversea.
Key Responsibilities:
- PR & Communications: Supports the development and management of global PR and Communication strategies and tactics that supports Silversea’s marketing strategy. Regionalizes global PR strategy to establish goals and priorities in the UK, EMEA, AUS/NZ, and APAC, adapting messaging and tactics to regional nuances and media markets. Build and maintain relationships with key journalists and opinion influencers, media outlets, and regional PR agencies and partners. Develop and execute proactive media relations strategies, including the development of media materials including press releases, press notes, media briefings, executive talking points, internal communications, etc. Partner closely with global PR team and Royal Caribbean Group’s Corporate Communications team on crisis and issues management. Partner with regional leadership teams to best align communications strategies with in-market business priorities. Track, measure, and report monthly earned media performance. Lead and manage PR agency and content partnership relationships, including budget management. Support global PR team as needed.
- Content & Editorial Direction: Partner closely with the Manager, Strategic Web Content on the editorial direction for the brand’s blog, Discover by Silversea. In partnership with content agencies and the Manager, Strategic Web Content, build and manage the editorial calendar for Discover by Silversea that balances brand storytelling, SEO/GEO and discoverability objectives, and timely, inspirational news content. Lead, edit, and approve blog content before publishing. Provide direction to content partners and writers, ensuring consistent quality, tone, accuracy, and brand alignment. Identify content opportunities that support brand narrative objectives, including PR, paid media, and more, ensuring content and communications work in lockstep to maximize content investment and impact. Monitor content performance to refine content strategy.
- General: Operate as a senior contributor and subject-matter expert, with the ability to influence team members and partners, internally and externally, to support regional business objectives. Partner closely with brand, marketing, and regional leadership to ensure consistent messaging and brand narrative globally. Act as a trusted advisor to leadership on brand reputation, narrative and positioning, and media strategy. Manage budgets, vendors, and agency relationships as needed.
QUALIFICATIONS AND EDUCATION
Education: Bachelor’s degree in communications or like field.
Experience & Essential Qualifications and Skills: 7+ years of experience in PR, communications, content, or similar roles, with experience supporting media relations efforts in international markets. Proven track record securing earned media coverage and managing complex press relationships with journalists across multiple regions. Strong editorial instincts with experience supporting content strategy or blog, using a newsroom mentality. Excellent writing, editing, and storytelling skills. Experience managing agencies, freelancers, contractors, and junior team members. Highly organized, self-motivated and capable of working with minimal direction. Ability to set priorities, handle multiple tasks simultaneously, and manage time effectively to meet tight deadlines. Able to maintain confidentiality and exercise high degree of tact and diplomacy at all levels of the company, as well as with external contacts. Proficiency with Word, Excel, PowerPoint.
FINANCIAL/QUANTITIVE RESPONSIBILITIES
International market budget oversight, including PR Agency fees, OOPs, and press sailings (FAM) budget.
Sr. Lead, Public Relations employer: Royal Caribbean Cruises Ltd
At Silversea, we pride ourselves on being an exceptional employer, offering a vibrant work culture that encourages personal growth and adventure. Based in the heart of Central London, our team enjoys competitive compensation, comprehensive benefits, and unparalleled career development opportunities, all while working for a company renowned for its luxurious cruise experiences and commitment to excellence. Join us to not only advance your career but also to explore the world in style and comfort.
Contact Details:
Royal Caribbean Cruises Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Sr. Lead, Public Relations
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We think you need these skills to ace Sr. Lead, Public Relations
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Royal Caribbean Cruises Ltd. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Royal Caribbean Cruises Ltd.
How to prepare for a job interview at Royal Caribbean Cruises Ltd
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
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Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
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We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
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As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
