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- Tasks: Drive trade marketing activities with a strong online focus in the Pet Specialist Retail channel.
- Company: Join Mars, a purpose-driven company committed to building a better tomorrow.
- Benefits: Competitive salary, bonus, and best-in-class learning from day one.
- Why this job: Make an impact in a dynamic environment while collaborating with talented associates.
- Qualifications: Higher degree or equivalent experience; strong Excel skills required.
- Other info: Opportunity for career growth and access to Mars University for professional development.
The predicted salary is between 28800 - 48000 £ per year.
The associate on this position is responsible for development, deployment and coordination of trade marketing activities with strong online focus within the Pet Specialist Retail (PSR) channel according to the annual execution plan. As such, the Trade Marketeer is in close contact with the on-line and off-line sales managers and customers marketing department and pro-actively drives business and category growth at our PSR customers by deploying activation and toolkits from the region.
What are we looking for?
- Supports development & evaluation of Cluster B2C / B2B activities.
- B2B & B2C Cluster activation execution in Pet Specialist Retail (PSR)
- Engages Sales teams with the activity plans to drive field excellence in execution
- Constantly drives excellence in execution and better that previously mind-set
- Higher degree or equivalent experience
- Functional/technical skills – excel
What will be your key responsibilities?
- Planning, execution and evaluation of trade & portfolio marketing activities in the market aiming to drive recommendation, sales as well as brand performance (consumer & financial KPIs). Key responsibilities include, but are not limited to following actions:
- Collaborates in building cluster marketing execution plan in cooperation with Market Strategy & Deployment (MSD) and Sales Acceleration team.
- Aligns messaging and concept for activations to overarching campaign/brand messaging.
- Defines & tracks budget for activations.
- In the lead for getting approval on national activations/events through the S&OP+ cycle, including ROI calculation and evaluation.
- Develops and deploys Cluster and Market marketing activations plans for their specific PSR online and in-store and leveraging the customers CRM platforms.
- Plans and manages ordering, development and production of all communication/promotional materials, both online and instore, based on the key visuals developed by the Regional S&M team.
- Evaluate customer activation materials and continuously drive best-in-class, innovative Point Of Sales (POS) materials to support the recommendation and conversion of our brand.
- Partner to deliver category vision into Action projects at customers in close collaboration with Category Manager and sales teams.
- Provides sales teams with the selling tools to deliver a perfect execution in store and online.
- Shares best practice across Cluster.
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
Mars is committed to providing access, equal opportunity, and reasonable adjustments for individuals with disabilities, long term health conditions or are neurodiverse during the application and recruitment process. To request reasonable adjustments, complete our Reasonable Adjustment Request Form here
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Trade Marketing Specialist (UK, Ireland), FTC 12 months employer: Royal Canin
Contact Detail:
Royal Canin Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Specialist (UK, Ireland), FTC 12 months
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those working in trade marketing or at companies you admire. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Prepare a portfolio or a presentation that highlights your past successes in trade marketing. Use real examples of campaigns you've worked on, and be ready to discuss how you drove growth and engagement.
✨Tip Number 3
Practice makes perfect! Get a friend or mentor to do mock interviews with you. Focus on articulating your experience with B2B and B2C activities, and how you can bring that expertise to the role of Trade Marketing Specialist.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team and contributing to our mission.
We think you need these skills to ace Trade Marketing Specialist (UK, Ireland), FTC 12 months
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Trade Marketing Specialist role. Highlight your experience in trade marketing, especially any work with B2B and B2C activities. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about trade marketing and how you can contribute to our PSR channel. Keep it engaging and relevant to the job description.
Showcase Your Analytical Skills: Since this role involves evaluating marketing activities and tracking budgets, make sure to highlight your analytical skills. Share examples of how you've used data to drive decisions in past roles – we love a numbers-driven approach!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Royal Canin
✨Know Your Trade Marketing Inside Out
Make sure you understand the fundamentals of trade marketing, especially in the Pet Specialist Retail (PSR) channel. Brush up on how B2B and B2C activities work together and be ready to discuss specific examples of successful campaigns you've been involved in.
✨Showcase Your Analytical Skills
Since the role involves evaluating marketing activities and tracking KPIs, be prepared to demonstrate your proficiency with Excel and data analysis. Bring examples of how you've used data to drive decisions or improve marketing strategies in previous roles.
✨Collaboration is Key
This position requires close collaboration with sales teams and other departments. Think of instances where you've successfully worked with cross-functional teams. Be ready to share how you’ve engaged others in executing marketing plans and driving business growth.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like launching a new product or managing a budget for an activation. Practice articulating your thought process and decision-making skills, as this will show your ability to think strategically and execute effectively.
