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- Tasks: Lead strategic revenue management for the UK & I, focusing on data-driven promo and mix strategies.
- Company: Join Mars, a purpose-driven company dedicated to creating a better tomorrow.
- Benefits: Enjoy competitive salary, bonuses, and access to top-notch learning opportunities like Mars University.
- Why this job: Be part of a diverse team, driving growth and innovation in the Petcare market.
- Qualifications: Strong analytical skills, Excel proficiency, and experience in financial or sales analysis required.
- Other info: Opportunity to influence local pricing strategies and enhance customer investment outcomes.
The predicted salary is between 43200 - 72000 £ per year.
This role is responsible for Strategic Revenue Management for UK & I, delivering long-term value creation and category growth through highly tailored promo and mix strategies backed by data and analytics. These are embedded into the annual planning process and managed through the S&OP+ cycle. Major deliverables include local price floor management, tracking competitor price corridors and elasticities, promotional strategy and ROI, mix plans and delivery, and trade terms optimization within regional guidance, incorporating the RGM building blocks into the AEP process.
What are we looking for?
- Strong analytical thinking, problem-solving skills, and creativity
- Experience in practical analysis (e.g., financial, category, or sales analysis); ability to derive actionable insights from various data sets
- Highly numerate with excellent Excel skills and a good aptitude for systems
- Strong interpersonal and influencing skills
Desirable:
- Broad knowledge of SRM/RGM (pricing, promotions, mix, terms, pricing corridors)
- Knowledge of the Petcare market
What will be your key responsibilities?
- Lead the UKI strategic revenue management locally
- Follow governance of the regional RGM Team Europe
- Be an expert in RGM disciplines, including promotions, mix, trade terms, and commercial strategy, using this expertise alongside significant sales experience to translate business objectives and portfolio plans into customer solutions
- Recommend local requirements to the regional RGM lead for innovation margin and overall brand pricing scenarios, including Mars & Customer P&L
- Deliver and govern the regional portfolio pricing, promo, and feature playbooks
- Evaluate trade spend attributed to the market/customers, identifying opportunities to improve ROI
- Co-pilot and upskill Customer Development Managers on all areas of customer investment expenditures
- Drive the in-year growth agenda of the market(s) through performance reviews and action plans
What can you expect from Mars?
- Work with diverse and talented associates, guided by the Five Principles
- Join a purpose-driven company committed to building a better tomorrow
- Access to best-in-class learning and development, including Mars University
- An industry-competitive salary and benefits package, including a company bonus
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SRM Manager (RGM) employer: Royal Canin
Contact Detail:
Royal Canin Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SRM Manager (RGM)
✨Tip Number 1
Familiarise yourself with the latest trends in Strategic Revenue Management (SRM) and Revenue Growth Management (RGM). Understanding the nuances of pricing corridors, promotional strategies, and trade terms will give you a solid foundation to discuss during interviews.
✨Tip Number 2
Network with professionals in the Petcare market or those already working in SRM/RGM roles. Engaging in conversations can provide insights into the industry and may even lead to referrals, which can significantly boost your chances of landing the job.
✨Tip Number 3
Prepare to showcase your analytical skills by discussing specific examples where you've derived actionable insights from data. Be ready to explain how these insights influenced business decisions, as this is crucial for the role.
✨Tip Number 4
Demonstrate your interpersonal and influencing skills by preparing scenarios where you've successfully collaborated with cross-functional teams. Highlighting your ability to drive results through teamwork will resonate well with the hiring managers.
We think you need these skills to ace SRM Manager (RGM)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your analytical thinking, problem-solving skills, and experience in revenue management. Use specific examples from your past roles that demonstrate your ability to derive actionable insights from data.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the Petcare market and how your skills align with the responsibilities of the SRM Manager role. Mention your familiarity with pricing strategies and promotional tactics, and how you can contribute to the company's growth.
Showcase Your Analytical Skills: Provide concrete examples of your experience with financial, category, or sales analysis. Highlight your proficiency in Excel and any relevant systems you've used to manage data effectively.
Prepare for Potential Questions: Think about how you would approach strategic revenue management challenges. Be ready to discuss your previous experiences in managing trade terms and promotional strategies, as well as how you would drive growth in the UK & I market.
How to prepare for a job interview at Royal Canin
✨Showcase Your Analytical Skills
Since the role requires strong analytical thinking, be prepared to discuss specific examples of how you've used data to drive decisions. Bring along any relevant case studies or analyses you've conducted that demonstrate your ability to derive actionable insights.
✨Demonstrate Your Knowledge of SRM/RGM
Familiarise yourself with the key concepts of Strategic Revenue Management and Revenue Growth Management. Be ready to discuss how these principles apply to the Petcare market and how you can leverage them to create value for the company.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills in real-world scenarios. Think about past experiences where you had to optimise pricing strategies or promotional plans, and be ready to explain your thought process and outcomes.
✨Highlight Your Interpersonal Skills
This role involves influencing various stakeholders, so it's crucial to showcase your interpersonal skills. Prepare examples of how you've successfully collaborated with teams or influenced decision-making in previous roles.
