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- Tasks: Manage and optimise the Vet Express D2C model for improved pet owner experiences.
- Company: Join Mars, a purpose-driven company with a diverse and talented team.
- Benefits: Competitive salary, bonus, and top-notch learning opportunities from day one.
- Why this job: Make a real impact in e-commerce while collaborating with industry experts.
- Qualifications: Experience in E-Commerce Sales or Digital Marketing with strong relationship-building skills.
- Other info: Dynamic role with opportunities for growth and development in a supportive environment.
The predicted salary is between 36000 - 60000 £ per year.
You will focus on the project management and execution of the Vet Express D2C model. Your manager will also focus on everyday management of the D2C value proposition, driving continuous improvements and efficiencies over time in close collaboration with the UK Sales team and working in conjunction with D2C experts to maximise Vet recommendation, pet owner experience, and conversion.
Responsible for management of the UK Vet Express system, including service development road map and day-to-day operations. Monitor, analyse and report performance of key Vet Express metrics, as well as creation and socialisation of clear dashboards. Define pricing guidelines, regularly monitor and provide recommendations to the Pet Professional Director to ensure market competitiveness.
Collaborate with the UK demand team to understand pain points for Clinics and Pet Owners to improve digital recommendation and conversion (including time spent in clinics and trade shows). Coordinate and deliver roadmap on service/tool improvements to drive short- and long-term value alongside Vet Source, UK Demand, and D2C Experts. Enrich service level over time (take actions to improve NPS). Optimise any appropriate media, clinic, and trade show communications to drive visibility and use of Vet Express.
Define and optimise CRM flows including, but not limited to, initial recommendation, follow up for non-order, follow up for drop off, reactivation, engagement, and complimentary products. Develop long-term plan to scale solution with Corporate Vet Chains, Independents, and Pet Rescue centres.
What are we looking for:
- Proven experience in E-Commerce Sales or Digital Marketing
- Strong commercial mindset
- Capable of developing and building relationships across a matrix organisation.
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
DTC Manager in Castle Cary employer: Royal Canin
Contact Detail:
Royal Canin Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land DTC Manager in Castle Cary
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to DTC or e-commerce. A friendly chat can lead to insider info about job openings that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and successes in digital marketing or e-commerce. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its D2C model. Be ready to discuss how you can drive improvements and efficiencies, just like they’re looking for in the job description.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace DTC Manager in Castle Cary
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the DTC Manager role. Highlight your experience in E-Commerce Sales or Digital Marketing, and don’t forget to showcase any project management skills that align with our needs.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about the D2C model and how your commercial mindset can drive improvements in the Vet Express system.
Showcase Your Collaboration Skills: We love teamwork! In your application, mention specific examples of how you've built relationships across different teams. This will show us you can work well with our UK Sales team and D2C experts.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Royal Canin
✨Know Your D2C Inside Out
Make sure you understand the Direct-to-Consumer (D2C) model thoroughly. Familiarise yourself with Vet Express and how it operates. Be ready to discuss how you can drive improvements and efficiencies in this area, as well as your ideas for enhancing the pet owner experience.
✨Showcase Your Analytical Skills
Since you'll be monitoring and analysing key metrics, come prepared with examples of how you've used data to drive decisions in past roles. Bring along any dashboards or reports you've created to demonstrate your ability to track performance and make recommendations.
✨Build Relationships on the Spot
Highlight your relationship-building skills during the interview. Think of ways to illustrate how you've successfully collaborated with different teams in a matrix organisation. Be ready to discuss specific instances where your communication made a difference.
✨Prepare for Market Competitiveness Questions
Expect questions about pricing strategies and market competitiveness. Research current trends in e-commerce sales and digital marketing within the pet industry. Be prepared to share your insights and how you would approach defining pricing guidelines for Vet Express.
