At a Glance
- Tasks: Drive trade marketing strategies and optimise promotions for the VET channel.
- Company: Join a purpose-driven company focused on building a better tomorrow.
- Benefits: Competitive salary, bonuses, and access to Mars University for continuous learning.
- Other info: Dynamic role with travel opportunities and a focus on professional growth.
- Why this job: Make a real impact by turning data into actionable insights that drive success.
- Qualifications: Fluency in English and a Nordic language; experience in FMCG or veterinary industries preferred.
The predicted salary is between 50000 - 65000 £ per year.
Are you a strategic thinker with a passion for turning data into actionable insights? We are looking for a dynamic individual to join our team and drive the success of our customer investment strategy. In this pivotal role, you will analyze trade promotion tactics, develop optimization recommendations, and craft compelling selling stories based on shopper and consumer insights. Your work will directly influence our investment decisions, helping us deliver greater value to our customers, consumers, and the business.
What will be your key responsibilities?
- Develop, deploy and coordinate trade marketing activities within the VET channel according to the annual execution plan both online and offline.
- Identify and evaluate promotion optimization opportunities.
- Plan and manage ordering, development and production of all communication/promotional/merchandising materials, both in-clinic and online.
- Partner with Sales, Portfolio, Category, SRM, Health Affairs and regional Sales Acceleration teams to drive profitable sales and share growth across North Europe for assigned channel.
- Execute complex and comprehensive analyses to support the development of channel-level and customer-level promotional strategies that achieve sales, share, and profitability objectives.
- The role includes overall responsibility for sales-supporting tools and related development projects, including loyalty programs and webshop support.
- Facilitate strategic conversations with the sales team to influence retailers on executing our market plans and priorities with high quality and impact.
- Conduct post-campaign evaluations to learn and develop more impactful campaigns delivering greater ROI.
What We're Looking For:
- Fluency in English and at least one Nordic language.
- Proven experience leading multi-functional teams, preferably within the FMCG or veterinary industries.
- A knack for turning complex insights into actionable opportunities and clear, compelling narratives.
- Proficiency with syndicated data sources like IRI or Nielsen.
- Strong technical skills in Excel and PowerPoint and ability to navigate within different digital platforms.
- It would be a bonus if you have familiarity with our customer base and retail merchandising.
- Experience with Tableau, Power BI, or SAP.
Please note that this role requires availability for travel up to 20% of the time and occasional weekend work.
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
- A strong focus on learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
Trade Marketing Activation Manager VET employer: Royal Canin SAS
At Mars, we pride ourselves on being a purpose-driven company that fosters a collaborative and inclusive work environment. As a Trade Marketing Activation Manager VET, you will have access to extensive learning and development opportunities through our in-house Mars University, alongside a competitive salary and benefits package. Join us in shaping the future of our industry while working with a diverse team dedicated to making a positive impact.
StudySmarter Expert Advice🤫
We think this is how you could land Trade Marketing Activation Manager VET
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your skills align with their needs, especially around trade marketing and data insights.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms to get comfortable with common questions. Focus on articulating your experience with promotional strategies and analytics.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Trade Marketing Activation Manager VET
Some tips for your application 🫡
Show Your Strategic Thinking:When writing your application, make sure to highlight your strategic thinking skills. We want to see how you can turn data into actionable insights, so share examples of how you've done this in the past!
Craft Compelling Narratives:Remember, storytelling is key! Use your application to craft a compelling narrative about your experiences and how they relate to the role. We love seeing how you can turn complex insights into clear opportunities.
Tailor Your Application:Don’t just send a generic application. Tailor it to the job description! Mention specific responsibilities and skills from the listing that match your experience. This shows us you’re genuinely interested in the role.
Apply Through Our Website:Finally, make sure to apply through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Royal Canin SAS
✨Know Your Data
Make sure you brush up on your data analysis skills before the interview. Be ready to discuss how you've turned complex insights into actionable strategies in your previous roles. This will show that you can hit the ground running in this position.
✨Craft Your Selling Stories
Prepare a few compelling narratives that highlight your experience with trade marketing and promotion optimisation. Think about specific campaigns you've worked on and how they delivered results. This will demonstrate your ability to create impactful selling stories.
✨Familiarise Yourself with Tools
Since proficiency in tools like Excel, PowerPoint, and possibly Tableau or Power BI is key, make sure you're comfortable using them. You might be asked to showcase your skills during the interview, so practice creating a presentation or analysing data beforehand.
✨Engage with the Team
Show your collaborative spirit by preparing to discuss how you've partnered with different teams in the past. Highlight your experience working with sales, marketing, and other departments to drive growth. This will illustrate your ability to work cross-functionally, which is crucial for this role.
