Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead digital campaigns to connect new supporters with fundraising events for the Armed Forces community.
- Company: Join the Royal British Legion, a charity dedicated to supporting the UK's Armed Forces community.
- Benefits: Enjoy 28 days paid holiday, flexible working options, and generous pension contributions.
- Why this job: Make a real impact while working in a collaborative, fast-paced team focused on meaningful causes.
- Qualifications: Proven experience in delivering digital campaigns; fundraising event experience is a plus.
- Other info: This is a fixed-term role with opportunities for remote work and personal development.
The predicted salary is between 28800 - 43200 £ per year.
Bring your digital campaign skills to a cause that matters to the UK’s Armed Forces community and help shape the future of how the Royal British Legion reaches new supporters.
We’re looking for a Digital Marketing Coordinator (known internally as Supporter Acquisition Coordinator – Digital) to join our Supporter Acquisition team and lead the delivery of digital campaigns that generate leads, drive action and connect new audiences with our fundraising events.
You’ll play a key role in delivering campaigns across paid social and paid search, helping to acquire supporters for fundraising events at local, national and international scale, while also supporting wider activity across the Poppy Appeal and Regular Giving fundraising products, as part of our Three Giants Strategy.
While this role is fixed-term to cover a secondment, your work will help shape future ways of working between the Supporter Acquisition and Events teams, laying the groundwork for more integrated, insight-led marketing across the charity.
We’re looking for someone with proven experience delivering digital campaigns. Experience in mass participation events or other fundraising products is a bonus, especially where you’ve successfully reached and inspired new audiences to get involved. Knowledge of multi-channel campaign planning, stakeholder collaboration and budget management will be an asset.
Join a collaborative, fast-paced team where your work will make a real difference now and into the future. Apply today and help us reach the next generation of RBL supporters.
You will be contracted to our London Hub, Haig House. Under our Future Working framework, there will be some flexibility for working remotely/at home, using our collaboration tools to work with colleagues, but with a minimum expectation of two days/week connecting directly face-to-face with colleagues at the hub.
Employee benefits include:
- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Generous pension contributions, with Employer contributions ranging from 6% to 14%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!
RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.
We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.
Contact Detail:
Royal British Legion Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Supporter Acquisition Coordinator
✨Tip Number 1
Familiarise yourself with the Royal British Legion's mission and values. Understanding their goals will help you tailor your conversations and demonstrate your genuine interest in supporting their cause during interviews.
✨Tip Number 2
Network with professionals in the digital marketing and fundraising sectors. Attend relevant events or webinars to connect with individuals who may have insights into the role or the organisation, which can give you an edge in your application.
✨Tip Number 3
Showcase your experience with digital campaigns by preparing specific examples of successful projects you've led. Be ready to discuss how you measured success and adapted strategies based on data, as this will resonate well with the hiring team.
✨Tip Number 4
Research current trends in digital marketing, especially in the charity sector. Being knowledgeable about innovative strategies and tools can help you stand out as a candidate who is proactive and forward-thinking.
We think you need these skills to ace Supporter Acquisition Coordinator
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to understand the key responsibilities and required skills for the Supporter Acquisition Coordinator position. Tailor your application to highlight how your experience aligns with these requirements.
Showcase Digital Campaign Experience: In your CV and cover letter, emphasise your proven experience in delivering digital campaigns. Provide specific examples of successful campaigns you've managed, particularly those that involved mass participation events or fundraising.
Highlight Relevant Skills: Make sure to mention any skills related to multi-channel campaign planning, stakeholder collaboration, and budget management. These are valuable assets for the role and should be clearly articulated in your application.
Personalise Your Application: Address your cover letter to the hiring manager if possible, and express your passion for supporting the Armed Forces community. Personal touches can make your application stand out and show your genuine interest in the role.
How to prepare for a job interview at Royal British Legion
✨Showcase Your Digital Campaign Experience
Be prepared to discuss specific digital campaigns you've worked on. Highlight your role, the strategies you implemented, and the results achieved. This will demonstrate your hands-on experience and understanding of what it takes to run successful campaigns.
✨Understand the Royal British Legion's Mission
Familiarise yourself with the Royal British Legion's goals and values. Understanding their mission will help you articulate how your skills can contribute to their cause, especially in reaching new supporters for fundraising events.
✨Prepare for Multi-Channel Strategy Questions
Expect questions about multi-channel campaign planning. Be ready to discuss how you would approach integrating various digital platforms to maximise outreach and engagement, particularly for mass participation events.
✨Demonstrate Collaboration Skills
Since the role involves working closely with different teams, be prepared to share examples of how you've successfully collaborated with stakeholders in previous roles. Highlight your communication skills and ability to work in a fast-paced environment.
