At a Glance
- Tasks: Lead a dynamic team in crafting innovative fundraising strategies and multi-channel marketing campaigns.
- Company: Join the Royal British Legion, the UK's largest military charity, supporting the Armed Forces community for over 100 years.
- Benefits: Enjoy 28 days paid holiday, flexible working options, generous pension contributions, and professional development courses.
- Other info: Work from our London Hub with remote flexibility; apply early as we may close applications once we find strong candidates.
- Why this job: Make a real impact while leading iconic campaigns like the Poppy Appeal in a supportive and inclusive environment.
- Qualifications: Proven experience in multi-channel marketing, ideally within the charity sector, with strong leadership skills.
The predicted salary is between 43200 - 72000 £ per year.
Are you an experienced marketing professional, keen to make a difference and implement an exciting fundraising strategy? At the Royal British Legion we’re looking for a passionate and skilled marketing manager to join our Fundraising Directorate and lead a talented team driving supporter acquisition. This is a unique opportunity to shape the future of our fundraising efforts and play a vital role in supporting the Armed Forces community.
The Supporter Acquisition team is responsible for attracting new supporters through a wide range of appeals, products, and marketing channels. We’re looking for someone with a strong background in multi-channel marketing campaign management, ideally within the charity or not-for-profit sector, who can bring strategic insight, creativity and drive to enhance our programmes.
In this role, you’ll lead an experienced team of two managers and two co-ordinators, as well as relationships with key suppliers. The marketing programmes include face-to-face fundraising (from stands in retail space or expos/outdoor events and door-to-door), DRTV advertising, print campaigns, payroll giving and 3rd party marketing. You will also oversee development projects that may involve digital fundraising initiatives. A standout aspect of the role is leading in the creation of advertising for the Poppy Appeal—the nation’s largest and most iconic charity appeal.
As a seasoned senior marketing professional, you’ll hit the ground running, leading your team to deliver and optimise marketing plans while helping to shape acquisition strategies and inform supply needs. You’ll lead by example, providing confident leadership, coaching, and motivation to your team, and working collaboratively to ensure supporter acquisition campaigns are effective and aligned with strategic goals.
You’ll be comfortable with complexity, diving into the detail of a wide and varied portfolio of appeals and products. From campaign planning and performance tracking to systems, budgeting, and KPIs—you’ll bring a strong grasp of operational delivery as well as strategic oversight and the ability to confidently navigate challenges.
The Royal British Legion holds a special place in the hearts and minds of generations of people in society. As the largest military charity in the UK and home of the extraordinary Poppy Appeal it has provided support to members of the Armed Forces community for over 100 years. Our mission remains vital today as we assist veterans, serving personnel, and their families with increasingly complex needs.
You will be contracted to our London, Haig House, Hub with a minimum expectation of two days per week working in person at the Hub and flexibility for working remotely/at home when not on site.
Employee benefits include:
- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Generous pension contributions, with Employer contributions ranging from 6% to 14%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!
For more detailed information about the role, please see our Vacancy Information Pack attached to our direct advert. RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.
We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role. Interested candidates are encouraged to apply as soon as possible.
Senior Marketing Manager (Supporter Acquisition) in London employer: Royal British Legion
The Royal British Legion is an exceptional employer, offering a supportive and compassionate work environment for Night Care Assistants at Mais House in Bexhill-on-Sea. With a strong focus on employee well-being, you will benefit from a generous pension scheme, paid annual leave, and opportunities for personal growth within a dedicated team committed to providing dignified care for veterans. Join us in making a meaningful impact while enjoying a fulfilling career in a location that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager (Supporter Acquisition) in London
✨Tip Number 1
Familiarise yourself with the Royal British Legion's mission and values. Understanding their commitment to supporting the Armed Forces community will help you align your approach and demonstrate your passion for their cause during interviews.
✨Tip Number 2
Network with professionals in the charity sector, especially those involved in fundraising and marketing. Attend relevant events or webinars to connect with potential colleagues and gain insights into current trends and challenges in supporter acquisition.
✨Tip Number 3
Prepare to discuss specific multi-channel marketing campaigns you've managed in the past. Be ready to share metrics and outcomes that highlight your strategic insight and creativity, as these will be crucial in showcasing your fit for the role.
✨Tip Number 4
Research the Poppy Appeal and other fundraising initiatives by the Royal British Legion. Having a solid understanding of their key campaigns will allow you to speak knowledgeably about how you can contribute to their success and enhance their marketing strategies.
We think you need these skills to ace Senior Marketing Manager (Supporter Acquisition) in London
Some tips for your application 🫡
Understand the Role:Take time to thoroughly read the job description for the Senior Marketing Manager position. Understand the key responsibilities, required skills, and the impact this role has on the Royal British Legion's fundraising efforts.
Tailor Your CV:Customise your CV to highlight relevant experience in multi-channel marketing campaign management, particularly within the charity or not-for-profit sector. Emphasise your leadership skills and any successful campaigns you've managed.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for the role and the mission of the Royal British Legion. Include specific examples of how your strategic insight and creativity have driven successful supporter acquisition in previous roles.
Highlight Relevant Achievements:In both your CV and cover letter, make sure to include quantifiable achievements from your past roles. This could be metrics from successful campaigns, team leadership experiences, or innovative strategies you implemented that led to increased supporter engagement.
How to prepare for a job interview at Royal British Legion
✨Showcase Your Multi-Channel Marketing Expertise
Be prepared to discuss your experience with various marketing channels, especially in the charity or not-for-profit sector. Highlight specific campaigns you've managed and the results achieved, demonstrating your ability to attract new supporters.
✨Demonstrate Leadership Skills
As a Senior Marketing Manager, you'll be leading a team. Share examples of how you've successfully coached and motivated teams in the past. Discuss your leadership style and how you foster collaboration to achieve strategic goals.
✨Understand the Royal British Legion's Mission
Familiarise yourself with the Royal British Legion's history and its role in supporting the Armed Forces community. Be ready to articulate how your values align with their mission and how you can contribute to their fundraising efforts.
✨Prepare for Operational and Strategic Discussions
Expect questions about your approach to campaign planning, performance tracking, and budgeting. Be ready to discuss how you balance operational delivery with strategic oversight, and provide examples of how you've navigated challenges in previous roles.
