At a Glance
- Tasks: Lead multi-channel fundraising strategies to attract and engage new supporters.
- Company: Join the leading Armed Forces charity making a real difference.
- Benefits: 28 days holiday, flexible working, generous pension, and professional development opportunities.
- Other info: Dynamic role with a focus on growth and inclusivity.
- Why this job: Shape impactful campaigns while supporting those who served our country.
- Qualifications: Experience in fundraising strategy and team leadership required.
The predicted salary is between 53381 - 58818 £ per year.
This is a senior leadership role at the heart of our mass fundraising acquisition activity, responsible for shaping how new supporters are brought into the organisation and how we turn early engagement into long term relationships. You’ll lead across multiple channels including digital, TV, face to face and broader campaign activity, making sure everything is joined up, commercially strong, and working towards clear growth outcomes. The role is about creating clarity in complexity bringing structure, focus and consistency to how we attract and convert new supporters at scale. Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.
You’ll define and drive acquisition strategy, making confident decisions on where to invest, what to prioritise, and how to improve performance across campaigns and channels. Working closely with colleagues across product, planning, digital, brand and fundraising, you’ll ensure activity is insight-led, consistent and commercially effective. Alongside this, you’ll lead and develop a team of acquisition managers and officers, creating structure, focus and the right environment for strong performance.
What we’re looking for from you:
- Lead and shape multi-channel acquisition strategy across mass fundraising, driving growth and income
- Set clear direction on investment, priorities and performance across campaigns and channels
- Work closely with product, planning, digital, brand and fundraising teams to align activity and supporter journeys
- Lead, develop and support a team of acquisition managers and officers to deliver strong performance
- Use insight, data and commercial judgement to improve decision-making and campaign effectiveness
- Build strong stakeholder and agency relationships to deliver joined-up, high-impact work
- Manage budgets and resources effectively to ensure value and impact
You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.
Employee benefits include:
- 28 days paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Enhanced paid maternity, paternity and adoption leave
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!
RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics. As part of our commitment to inclusion, we offer guaranteed interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.
Senior Fundraising Manager employer: Royal British Legion
Join the leading Armed Forces charity as a Senior Fundraising Manager, where you will play a pivotal role in shaping our mass fundraising acquisition strategy. With a commitment to employee growth and a supportive work culture, we offer flexible working options, generous benefits including enhanced leave and pension contributions, and opportunities for professional development. Be part of a diverse and inclusive team dedicated to making a meaningful impact on the lives of those who have served our country.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Fundraising Manager
✨Get Involved with Local Charities
Dive into the local fundraising scene in your area! Volunteer for events or get involved with committees at organisations you admire. Not only will you gain experience, but you'll also make connections that could lead to that coveted full-time role at places like Royal British Legion.
✨Network through Fundraising Events
Attend fundraising galas, charity auctions, and networking events. These gatherings are perfect for meeting industry professionals and perhaps even landing an interview on the spot. Plus, if you mention how you love the mission of Royal British Legion, you’ll definitely make an impression!
✨Leverage LinkedIn for Connections
Don’t just sit back; actively connect with fundraisers on LinkedIn! Join groups related to fundraising development and share your insights or experiences, which can position you as a knowledgeable candidate for full-time roles. This is a platform where visibility really counts in our industry.
✨Showcase Your Passion through Content
Consider writing articles or creating posts about fundraising strategies, non-profit success stories, or your experiences in the field. Sharing this content can help establish your expertise and draw attention to yourself for full-time positions like that at Royal British Legion. It’s all about being visible and passionate!
We think you need these skills to ace Senior Fundraising Manager
Some tips for your application 🫡
Show Your Passion for the Cause:In the world of fundraising, we want to see your genuine enthusiasm for the mission that Royal British Legion supports. Be sure to weave in your personal connection to the cause in your cover letter. This isn't just a job for us; it's about making a difference, so let your passion shine through!
Highlight Relevant Experience:In your CV, focus on any past experience related to fundraising, community engagement, or donor relations. If you've organised events or developed marketing materials for a charity, make sure we see it front and centre. Quantify your achievements where possible—donor retention rates or funds raised can make a huge impact!
Use Engaging Language:When crafting your application, use engaging language that reflects the tone and values of Royal British Legion. We're looking for enthusiasm and creativity in how you present your experience. This is especially key in fundraising, where storytelling can connect potential donors with our mission.
Tailor Your Application:One size does not fit all! Make sure to tailor your CV and cover letter specifically for the Senior Fundraising Manager role at Royal British Legion. Research us to understand our specific initiatives and align your skills with our goals. A personalised approach shows that you’re genuinely interested and willing to put in the effort—qualities we absolutely love!
How to prepare for a job interview at Royal British Legion
✨Display Your Passion for the Cause
Let’s face it, fundraising is all about passion! Show up to your interview with genuine enthusiasm for the mission of Royal British Legion. Share specific experiences that demonstrate your commitment to similar causes, and don't shy away from discussing why this role and this organisation matter to you.
✨Know Your Fundraising Strategies
Brush up on different fundraising strategies and tools that are common in the industry, such as grant writing, event planning, or online campaigns. Be prepared to discuss which methods you've used successfully before and how they could translate to your work at Royal British Legion.
✨Be Ready for Scenarios and Challenges
Expect scenario-based questions where you’ll have to talk about how you’d tackle potential challenges in fundraising. Whether it’s overcoming donor objections or streamlining donor processes, think about examples from your past that showcase your problem-solving skills.
✨Emphasise Collaboration and Network Building
Fundraising is rarely a solo effort; collaborative skills are key! Talk about how you've worked with different teams to achieve fundraising goals, and mention any networks you have that could be beneficial for Royal British Legion. This shows you're not only a lone wolf but a team player with valuable connections.
