Social Media Manager in London

We’re looking for a Social Media Manager who genuinely gets social, not just how platforms work, but how people use them. This role is one of the first touchpoints for Royal British Legion’s organic social presence, shaping how our audiences see, feel and connect with us every day. From large-scale national campaigns like the Poppy Appeal to everyday storytelling, you’ll make sure our content feels timely, thoughtful and human, while staying true to our wider strategy.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life. You’ll lead the planning and delivery of social content across campaigns and BAU, using insight and audience understanding to drive engagement and growth. Working closely with teams across the organisation, you’ll help surface powerful stories from veterans and their families to supporters and colleagues and guide how they’re told on social with care and impact. You’ll also oversee community management, helping set the tone for how we listen, respond and show up for our audiences, even during challenging or fast-moving moments.

This role suits someone who enjoys responsibility and influence. You’ll manage and develop a small team, support colleagues across the organisation to use social media confidently and well, and help shape the future of our social media strategy. Using tools like Sprinklr, you’ll turn insight into action, champion best practice, and play a key part in making sure the stories shared with us every day reach the people who need to hear them most.

You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.

Employee benefits include:

• 28 days paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
• Generous pension contributions, with Employer contributions ranging from 6% to 10%
• Range of flexible working options may be available, depending on your role
• Employee Assistance Programme providing confidential counselling, financial and legal advice
• Range of courses delivered by learning specialists to support your development goals and objectives
• Opportunities to volunteer
• Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see our Vacancy Information Pack attached to our direct advert. Our shortlisting is performed on the evidence provided in your application against the Essential and Desirable criteria in the Person Specification.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

Interview Dates: First-stage interviews will be held virtually on Teams on 16th & 17th February, with the final stage taking place in person at our London office on 19th February. We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.