Legacy Marketing Officer in London

Legacy giving sits at the heart of long term impact, and this role is about shaping how thousands of supporters choose to leave that lasting mark. As a Legacy Marketing Officer, you’ll help design and deliver thoughtful, insight led supporter journeys that feel personal, meaningful and well timed, even at scale. From first interest through to long term engagement, your work will ensure supporters feel informed, valued and connected to the difference they can make.

It’s a role that blends creativity with structure, where strong ideas are brought to life through well planned campaigns that genuinely resonate. You’ll be working across a busy, collaborative fundraising environment where no two days look the same. A key part of your work will be turning strategy into action building campaigns, shaping messaging with agency partners, and making sure everything is delivered on time, on budget, and to a high standard.

You’ll use insight and performance data to understand what’s working, what isn’t, and where there’s opportunity to improve, always looking to refine journeys so they perform better for supporters and for income growth. Just as importantly, you’ll help ensure in-memory giving is handled with care, sensitivity and clarity, supporting some of the most important moments in a supporter’s relationship with us.

This is a role for someone who enjoys bringing order to complexity and building strong relationships across a wide range of stakeholders. You’ll work closely with colleagues across legacy administration, data, fundraising teams and external partners to keep everything aligned and moving in the same direction.

There’s plenty of room to develop here too whether that’s deepening your understanding of legacy marketing, strengthening your campaign delivery skills, or building confidence in using insight to shape decisions. If you’re motivated by purposeful work, enjoy delivering campaigns that genuinely matter, and want to be part of a team building something long-term and meaningful, this is a space where you can make a real impact.

Fundraising sits at the heart of The Royal British Legion’s 10-year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it.

Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us. You’ll be part of a collaborative, forward-thinking team, helping shape the future of our fundraising and the impact we achieve together.

You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.

Employee benefits include:

• 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
• Enhanced paid maternity, paternity and adoption leave
• Generous pension contributions, with Employer contributions ranging from 6% to 10%
• Range of flexible working options may be available, depending on your role
• Employee Assistance Programme providing confidential counselling, financial and legal advice
• Range of courses delivered by learning specialists to support your development goals and objectives
• Opportunities to volunteer
• Travel loans, Cycle to Work, and more!

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics. As part of our commitment to inclusion, we offer guaranteed interview schemes for candidates who declare an Armed Forces connection and/or a disability.

However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role. We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.

If you require the job advert or job description in an alternative format, please contact 0808 802 8080.

Since 1921, the Royal British Legion has been dedicated to supporting members of the Armed Forces community, and we will continue to be there for as long as we are needed, ensuring their unique contribution is never forgotten. As the UK's largest Armed Forces charity, we are proud to have over 180,000 members, 110,000 volunteers, 1,900 employees, and a wide network of partners and charities working together to provide lifelong support, whatever the need and whenever it is required.

We are committed to supporting our people through flexible and hybrid working where possible, a strong focus on wellbeing, and opportunities to develop skills and grow careers while making a meaningful impact.