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- Tasks: Lead brand strategy and creative direction for a leading Armed Forces charity.
- Company: Join the Royal British Legion, making a real difference in people's lives.
- Benefits: Competitive salary, 28 days holiday, hybrid working, and a vibrant team culture.
- Why this job: Shape the future of an iconic UK brand while having fun and making an impact.
- Qualifications: Senior brand leadership experience, strong design eye, and team collaboration skills.
- Other info: Dynamic role with opportunities for creativity and influence in a supportive environment.
The predicted salary is between 59000 - 72000 £ per year.
Location: London, Southwark (Hybrid 2 days in office)
Contract Type: Fixed term – 12 months
Hours: Full time, 35 hours per week
Salary: £69,012 to £72,410 per annum (Inclusive of London Supplement)
As Interim Head of Brand you’ll lead how our brand comes to life at an exciting moment for the Royal British Legion. With our 10-year strategy (2025–2035) setting the direction, this role is about shaping a bold, joined up brand that works hard across a large and diverse organisation. Partnering closely with the Director of Marketing and Communications, you’ll set the brand vision, bring clarity where it’s needed and help teams across the organisation use the brand consistently and confidently.
Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.
You’ll lead an established in-house brand and studio team and work alongside trusted creative and media agencies to deliver standout brand positioning, national campaigns and high-quality creative. This is a role for someone who enjoys getting stuck in, setting direction, raising the bar and turning insight into creative that cuts through. From brand identity and tone of voice to campaign delivery and creative standards, you’ll have genuine influence and visibility.
We’re looking for a senior brand leader who brings energy, curiosity and strong judgement, and who’s comfortable balancing pace with quality. You’ll have a sharp eye for design, experience leading teams and agencies, and confidence managing significant budgets in complex environments. Just as important, you’ll enjoy collaborating with people at all levels and helping others do their best work. If you’re excited by the idea of shaping the future of an iconic UK brand and having some fun along the way, we’d love to hear from you.
You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.
Employee benefits include - 28 day’s paid holiday (plus
Head of Brand in London employer: Royal British Legion
Contact Detail:
Royal British Legion Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at the Royal British Legion or similar organisations. A friendly chat can open doors and give you insights that might just help you land that Head of Brand role.
✨Tip Number 2
Show off your personality! When you get the chance for an interview or informal meet-up, let your passion for branding shine through. Share your ideas on how you’d elevate their brand and make it resonate with their audience.
✨Tip Number 3
Prepare for the unexpected! Be ready to discuss not just your experience but also how you’d tackle real-life scenarios they might face. Think about how you’d approach brand challenges and be ready to share your thought process.
✨Tip Number 4
Don’t forget to follow up! After any interaction, drop a quick thank-you note or email. It shows your enthusiasm and keeps you fresh in their minds. Plus, it’s a great way to reiterate your interest in shaping their brand!
We think you need these skills to ace Head of Brand in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about shaping our brand and making a difference. Share specific examples of your past experiences that align with our mission.
Tailor Your CV: Make sure your CV is tailored to the Head of Brand position. Highlight relevant skills and experiences that demonstrate your ability to lead teams and manage budgets. We love seeing how your background fits with our vision!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for this role. Be sure to connect your personal values with our mission at the Royal British Legion. We appreciate authenticity and a bit of personality!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do and our culture.
How to prepare for a job interview at Royal British Legion
✨Know the Brand Inside Out
Before your interview, dive deep into the Royal British Legion's history, values, and current campaigns. Understanding their brand identity will help you articulate how you can enhance it and align with their 10-year strategy.
✨Showcase Your Leadership Style
Be ready to discuss your experience leading teams and managing agencies. Share specific examples of how you've successfully collaborated with others to achieve brand goals, and highlight your approach to balancing pace with quality.
✨Prepare for Creative Challenges
Expect questions that test your creative thinking and problem-solving skills. Think of scenarios where you've turned insights into impactful campaigns, and be prepared to discuss how you would tackle similar challenges for the Royal British Legion.
✨Ask Insightful Questions
At the end of the interview, ask thoughtful questions about the brand's future direction and how they measure success. This shows your genuine interest in the role and helps you gauge if it's the right fit for you.
