At a Glance
- Tasks: Lead transformative marketing strategies for a respected brand and engage diverse audiences.
- Company: Join the Royal British Legion, a symbol of support for veterans and their families.
- Benefits: Competitive salary of £130,000, full-time role with impactful responsibilities.
- Other info: Be part of a historic organisation with a commitment to evolving and growing its impact.
- Why this job: Make a real difference in the lives of serving personnel and veterans through innovative marketing.
- Qualifications: Proven experience in leading consumer brands and strategic marketing expertise.
The predicted salary is between 130000 - 130000 € per year.
The Royal British Legion has stood with serving personnel, veterans and their families for more than a century. Our commitment to that community is unwavering, but the world in which we operate is changing. Public expectations are rising, the needs of those we serve are evolving, and competition for attention and trust has never been greater. We must rise to that challenge.
The Royal British Legion is one of Britain’s most recognised and respected brands. The Poppy Appeal alone is among the most powerful fundraising symbols in the world. We have made real progress on visual identity, audience insight and agency partnerships, but we know there is more to do. We do not yet have the brand our ambition demands, and our reach beyond our traditional audiences remains an unfinished project.
We are looking for an exceptional, commercially-minded marketing leader; someone who has led a major consumer-facing brand through real transformation, who knows how to sustain a loyal base while stretching into new and more diverse audiences, and who brings genuine creative ambition and strategic rigour to brand-building. This is a senior marketing leadership role at the heart of one of Britain’s most iconic organisations.
Executive Director of Marketing, Communications and Remembrance in London employer: Royal British Legion
The Royal British Legion is an exceptional employer, offering a unique opportunity to lead marketing and communications for one of Britain's most respected organisations. With a strong commitment to employee growth and a collaborative work culture, we empower our team to make a meaningful impact in the lives of serving personnel, veterans, and their families. Located in London, our dynamic environment fosters creativity and innovation, ensuring that you can thrive while contributing to a cause that truly matters.
StudySmarter Expert Advice🤫
We think this is how you could land Executive Director of Marketing, Communications and Remembrance in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to the Royal British Legion. Attend events, join relevant groups, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your passion for the cause! When you get the chance to chat with someone from the Legion, make sure to express why you care about their mission. Share your ideas on how to engage new audiences and elevate the brand – it’ll show you’re not just another candidate, but someone who truly gets it.
✨Tip Number 3
Prepare for interviews by diving deep into the Royal British Legion’s current marketing strategies. Know their recent campaigns and think about how you could contribute to their transformation. Bring fresh ideas to the table that align with their goals – they’ll love your initiative!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team. Keep an eye on our careers page for updates and new opportunities – we’re always looking for passionate individuals to join us!
We think you need these skills to ace Executive Director of Marketing, Communications and Remembrance in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for the Royal British Legion shine through. We want to see how much you care about serving personnel, veterans, and their families. Share personal stories or experiences that connect you to our mission.
Tailor Your CV:Make sure your CV is tailored specifically for this role. Highlight your experience in leading consumer-facing brands and any transformation projects you've been part of. We’re looking for someone who can demonstrate strategic thinking and creativity, so don’t hold back!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you’re the perfect fit for this role. Be sure to address how you can help us reach new audiences while maintaining loyalty among our existing supporters. Keep it engaging and concise – we love a good story!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets to us directly. Plus, you’ll find all the details you need about the role and our organisation there!
How to prepare for a job interview at Royal British Legion
✨Know the Brand Inside Out
Before your interview, dive deep into The Royal British Legion's history, values, and recent campaigns. Understanding their mission and how they connect with serving personnel and veterans will show your genuine interest and alignment with their goals.
✨Showcase Your Transformation Experience
Prepare specific examples of how you've successfully led a major consumer-facing brand through transformation. Highlight your strategic thinking and creative ambition, as this role demands someone who can innovate while maintaining loyalty among existing audiences.
✨Understand the Audience Landscape
Research the evolving needs of the communities The Royal British Legion serves. Be ready to discuss how you would engage new and diverse audiences while still honouring the traditional ones. This shows that you’re not just a marketer, but a community-focused leader.
✨Prepare Thoughtful Questions
Think of insightful questions to ask during the interview. Inquire about their current marketing strategies or how they measure success in reaching new audiences. This demonstrates your strategic mindset and genuine interest in contributing to their mission.
