At a Glance
- Tasks: Drive participant recruitment for fundraising events through engaging multi-channel campaigns.
- Company: Join the Royal British Legion, making a real difference in the community.
- Benefits: Competitive salary, generous holiday allowance, pension contributions, and optional benefits.
- Other info: Flexible hybrid working with opportunities for collaboration and growth.
- Why this job: Be part of impactful campaigns that connect with supporters and drive change.
- Qualifications: Experience in multi-channel marketing and strong communication skills required.
The predicted salary is between 36000 - 60000 £ per year.
The Royal British Legion is seeking a talented Events Marketing Manager to drive participant recruitment for our fundraising events portfolio. If you have a background in marketing or fundraising and thrive in a fast-paced, collaborative environment, this is a fantastic opportunity to contribute to an organisation that makes a real difference. You’ll craft and launch engaging campaigns that attract new participants, work with teams across the Royal British Legion to deliver impactful results, and use multi-channel marketing to meet recruitment targets and build lasting supporter relationships.
Role: Events Marketing Manager
Location: Hybrid, London (Southwark 2 Days)
Contract Type: Permanent
Hours: 35 hours, Monday to Friday
Salary: £41,172 to £44,232 Per Annum (Inclusive of London Supplement)
Responsibilities:
- Drive participant recruitment for fundraising events across multi-channel campaigns (direct mail, email, digital advertising, social media).
- Oversee and manage key suppliers and partners to ensure campaigns are delivered to high standards.
- Budget management and cost control to deliver strong ROI; create forecast models and monitor progress.
- Collaborate with internal teams and external agencies to develop targeted marketing strategies and align messaging with fundraising objectives.
- Analyse results to inform future strategies and improve campaign performance.
- Support the team with face-to-face and remote collaboration under the Future Working framework (minimum two days/week in the hub).
Qualifications & Experience:
- Experience in planning and delivering multi-channel campaigns (direct mail, email, digital advertising, social media).
- Budget management experience and ability to analyse results and adapt strategies.
- Relevant marketing or fundraising qualifications (e.g., CIM, IDM, CIoF).
- Strong communication and relationship-building skills to work with internal teams and external agencies.
What we offer:
We provide a competitive package including generous paid holiday allowance, pension contributions, and a range of optional benefits and discounts.
Additional information: Contracted to our London Hub, Haig House with flexibility for remote/at-home work alongside regular in-person collaboration. RBL is committed to diversity and inclusion and welcomes applicants from all backgrounds.
Event Marketing Manager in London employer: Royal British Legion
The Royal British Legion is an exceptional employer, offering a supportive and compassionate work environment for Night Care Assistants at Mais House in Bexhill-on-Sea. With a strong focus on employee well-being, you will benefit from a generous pension scheme, paid annual leave, and opportunities for personal growth within a dedicated team committed to providing dignified care for veterans. Join us in making a meaningful impact while enjoying a fulfilling career in a location that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Event Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing and fundraising sectors. Attend events, join relevant groups on social media, and don’t be shy about asking for introductions. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns and results. Use visuals and data to highlight your successes in driving participant recruitment. This will give potential employers a clear idea of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the Royal British Legion and their fundraising events. Understand their mission and values, and think about how your experience aligns with their goals. Tailor your responses to show you’re the perfect fit for their team!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged. So, get your application in and let’s make a difference together!
We think you need these skills to ace Event Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Event Marketing Manager role. Highlight your experience in multi-channel campaigns and any relevant qualifications. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about fundraising and marketing. Share specific examples of your past successes and how they relate to the role at Royal British Legion.
Showcase Your Results:When detailing your experience, focus on the results you’ve achieved. Whether it’s increased participant recruitment or successful budget management, we love to see numbers that demonstrate your impact!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way to ensure your application gets to us directly. Plus, you’ll find all the details you need about the role and our organisation there.
How to prepare for a job interview at Royal British Legion
✨Know Your Campaigns
Before the interview, dive deep into the types of multi-channel campaigns the Royal British Legion has run in the past. Be ready to discuss how you would approach participant recruitment and what innovative ideas you could bring to the table.
✨Showcase Your Budget Savvy
Prepare examples of how you've managed budgets in previous roles. Highlight specific instances where your financial oversight led to strong ROI. This will demonstrate your ability to handle the financial aspects of the role effectively.
✨Build Relationships
Since this role involves collaboration with internal teams and external agencies, think of ways you've successfully built relationships in the past. Share stories that showcase your strong communication skills and how they contributed to successful campaigns.
✨Analyse and Adapt
Be ready to discuss how you've used data analysis to inform your marketing strategies. Prepare to talk about a time when you adapted a campaign based on performance metrics, showing your ability to learn and improve continuously.
