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- Tasks: Lead the brand vision and create impactful campaigns for a leading charity.
- Company: Join the Royal British Legion, making a difference for those who served.
- Benefits: 28 days holiday, flexible working, generous pension, and professional development opportunities.
- Why this job: Shape the future of an iconic UK brand while having fun and making an impact.
- Qualifications: Experience in brand leadership, team management, and budget handling.
- Other info: Dynamic hybrid work environment with a focus on diversity and inclusion.
The predicted salary is between 69012 - 72410 £ per year.
Location: London, Southwark (Hybrid 2 days in office)
Contract Type: Fixed term – 12 months
Hours: Full time, 35 hours per week
Salary: £69,012 to £72,410 per annum (Inclusive of London Supplement)
As Interim Head of Brand you’ll lead how our brand comes to life at an exciting moment for the Royal British Legion. With our 10-year strategy (2025–2035) setting the direction, this role is about shaping a bold, joined up brand that works hard across a large and diverse organisation. Partnering closely with the Director of Marketing and Communications, you’ll set the brand vision, bring clarity where it’s needed and help teams across the organisation use the brand consistently and confidently.
Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.
You’ll lead an established in-house brand and studio team and work alongside trusted creative and media agencies to deliver standout brand positioning, national campaigns and high-quality creative. This is a role for someone who enjoys getting stuck in, setting direction, raising the bar and turning insight into creative that cuts through. From brand identity and tone of voice to campaign delivery and creative standards, you’ll have genuine influence and visibility.
We’re looking for a senior brand leader who brings energy, curiosity and strong judgement, and who’s comfortable balancing pace with quality. You’ll have a sharp eye for design, experience leading teams and agencies, and confidence managing significant budgets in complex environments. Just as important, you’ll enjoy collaborating with people at all levels and helping others do their best work. If you’re excited by the idea of shaping the future of an iconic UK brand and having some fun along the way, we’d love to hear from you.
You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.
Employee benefits include:
- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!
For more detailed information about the role, please see our Vacancy Information Pack attached to our direct advert. Our shortlisting is performed on the evidence provided in your application against the Essential and Desirable criteria in the Person Specification.
RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.
Closing Date: 18th February 2026
Interview Date(s): First-stage interviews will take place on 25 and 26 February via Microsoft Teams. Second-stage interviews will be held in person at our London head office on 5 March. We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.
If you require the job advert or job description in an alternative format, please contact 0808 802 8080.
Head of Brand employer: Royal British Legion
Contact Detail:
Royal British Legion Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those connected to the Royal British Legion. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
✨Tip Number 2
Show off your personality! When you get the chance to meet with interviewers, let your energy and curiosity shine through. They want to see how you’ll fit into their team and culture, so be yourself and have fun with it!
✨Tip Number 3
Prepare for those interviews! Research the Royal British Legion’s brand and think about how you can contribute to their vision. Bring ideas to the table that show you’re ready to hit the ground running and make an impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and making a difference.
We think you need these skills to ace Head of Brand
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about shaping the future of our brand and making a difference. Share why this position speaks to you and how your values align with ours.
Tailor Your Application: Make sure to customise your application to highlight your relevant experience and skills. We’re looking for someone who can lead and inspire, so showcase your leadership experience and any successful campaigns you've been part of. This is your chance to show us why you're the perfect fit!
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured responses that get straight to the heart of what you want to say. Use bullet points if it helps, and make sure to address the essential criteria outlined in the job description.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our organisation and what we stand for.
How to prepare for a job interview at Royal British Legion
✨Know the Brand Inside Out
Before your interview, dive deep into the Royal British Legion's brand identity and values. Understand their 10-year strategy and how it shapes their vision. This will not only show your genuine interest but also help you articulate how you can contribute to their brand's future.
✨Showcase Your Leadership Style
As a senior brand leader, it's crucial to demonstrate your leadership approach. Prepare examples of how you've successfully led teams and collaborated with agencies in the past. Highlight your ability to balance creativity with strategic direction, as this is key for the role.
✨Prepare for Creative Discussions
Expect to discuss creative ideas and campaign strategies during your interview. Bring along some examples of standout campaigns you've worked on or admire. Be ready to share your thought process behind them, showcasing your sharp eye for design and innovative thinking.
✨Ask Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions about the brand's future, team dynamics, and how they measure success. This not only shows your enthusiasm but also helps you gauge if the role aligns with your career aspirations.
