At a Glance
- Tasks: Lead a Legacy Marketing team to design insight-led supporter journeys and build emotional connections.
- Company: Join a pivotal role in an organisation focused on long-term income through legacy commitments.
- Benefits: Enjoy 28 days paid holiday, enhanced parental leave, and generous pension contributions.
- Other info: Flexible working options and opportunities to volunteer are available.
- Why this job: Shape strategy and influence senior stakeholders while making a lasting difference for supporters.
- Qualifications: Must demonstrate essential criteria from the Person Specification for the role.
The predicted salary is between 50000 - 65000 £ per year.
This is a pivotal leadership role sitting at the heart of one of the most important long‑term income streams in the organisation. As Senior Legacy Marketing Manager you will shape how thousands of supporters connect with us in a meaningful way, turning interest and intent into enduring legacy commitments. It is not just about communications – it is about building trust, relevance and emotional connection at scale, ensuring every touchpoint reflects the values, purpose and ambition of the organisation.
You will lead a high‑performing Legacy Marketing team to design and deliver intelligent, insight‑led supporter journeys that feel personal even at scale. Working closely with colleagues across Legacy Administration, Planning, Acquisition, Brand and wider Fundraising, you will bring coherence to how we engage legacy audiences, ensuring our messaging, experiences and channels work together to maximise impact.
In this role you will set clear direction, coach and develop your team and create an environment where ideas, challenge and innovation are encouraged. With responsibility for shaping strategy, influencing senior stakeholders and helping to future‑proof legacy growth, this offers the opportunity to make a genuine and lasting difference, both to the organisation’s income and to the experience of every supporter who chooses to leave a legacy.
Employee Benefits:
- 28 days paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Enhanced paid maternity, paternity and adoption leave
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work and more!
Inclusion and Diversity:
RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics. As part of our commitment to inclusion, we offer guaranteed interview schemes for candidates who declare an Armed Forces connection and/or a disability. Candidates are eligible for this scheme only if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.
Fundraising Senior Manager, Legacy Marketing & Stewardship employer: Royal British Legion
RBL is dedicated to inclusion and diversity, welcoming applications from all backgrounds. Located in the heart of the armed forces community, they offer a supportive environment with a range of employee benefits including travel loans and a Cycle to Work scheme.
