Fundraising Retention Manager

This is an exciting opportunity to join a newly structured Individual Giving team at a time of real investment and change. As Retention Manager, you’ll play a key role in shaping and delivering supporter journeys that are insight‑led, commercially focused and designed to maximise long‑term engagement.

Working across a wide range of campaigns and communications, you’ll help create a seamless experience for supporters, ensuring activity is connected across acquisition, welcome, growth and retention. This is a role with genuine influence, where your ideas, planning and campaign delivery will directly contribute to sustainable fundraising growth.

We’re looking for someone who understands how to build effective supporter communications and can confidently manage campaigns from concept through to delivery and analysis. You’ll work closely with internal stakeholders, agency partners and data teams to develop targeted, audience‑focused campaigns that balance creativity with performance.

With multiple projects running at once, you’ll need to be highly organised, comfortable managing competing priorities and confident using insight, reporting and audience segmentation to shape decisions and optimise results. The successful candidate will bring strong experience from a fundraising, CRM or customer marketing environment, along with the ability to build relationships and influence at all levels.

You’ll be someone who enjoys working collaboratively, thrives in a fast‑paced setting and takes a proactive approach to problem solving and campaign delivery. This role would suit an experienced campaign manager who is looking for a position with variety, visibility and the chance to help shape how supporter journeys are delivered within a major fundraising operation.

Fundraising sits at the heart of The Royal British Legion’s 10‑year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it.

Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector‑leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us.

You’ll be part of a collaborative, forward‑thinking team, helping shape the future of our fundraising and the impact we achieve together. You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.

Employee benefits:

• 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
• Enhanced paid maternity, paternity and adoption leave
• Generous pension contributions, with Employer contributions ranging from 6% to 10%
• Range of flexible working options may be available, depending on your role
• Employee Assistance Programme providing confidential counselling, financial and legal advice
• Range of courses delivered by learning specialists to support your development goals and objectives
• Opportunities to volunteer
• Travel loans, Cycle to Work, and more!

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics. As part of our commitment to inclusion, we offer guaranteed interview schemes for candidates who declare an Armed Forces connection and/or a disability.

However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role. We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.