At a Glance
- Tasks: Lead fundraising initiatives and manage campaigns to support the Armed Forces community.
- Company: Join the Royal British Legion, a leading charity dedicated to supporting those who served.
- Benefits: Enjoy flexible working, generous holidays, and a supportive development programme.
- Other info: This is a 14-month fixed-term role with hybrid working options.
- Why this job: Make a real impact while working in a dynamic, collaborative environment.
- Qualifications: Experience in direct marketing and managing large-scale campaigns is essential.
The predicted salary is between 39000 - 47000 £ per year.
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Location: London, Southwark (Hybrid 2 Days)
Contract Type: Fixed Term: 14 Months
Hours: 35 Hours, Full Time
Salary: £45,090 to £47,181 Per Annum (Inclusive of London Supplement)
We’re looking for a Senior Product Manager (14-month maternity cover) to take the lead on a portfolio of Individual Giving products at the Royal British Legion. This is a key role within our Supporter Development team, focused on driving income, improving supporter journeys, and ensuring the successful delivery of high-quality campaigns that support our long-term fundraising goals.
Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.
You’ll work closely with colleagues across Fundraising, Data, Insight, Marketing, Digital, and Finance to develop strategies, shape supporter experiences, and oversee the performance of several key income streams. This includes managing significant budgets, monitoring results, and identifying areas for growth and innovation. You’ll bring strong analytical thinking and leadership skills, along with experience of managing complex projects and working with both internal teams and external agencies.
We’re looking for someone who’s confident making decisions, able to influence at all levels, and comfortable working in a fast-paced, collaborative environment. You’ll have a strong background in direct marketing, experience delivering large-scale campaigns, and a clear understanding of what it takes to keep supporters engaged and inspired.
If you’re ready to step into a senior role that offers challenge, variety and purpose — and you’re available for a 14-month fixed-term opportunity — we’d love to hear from you.
You will be contracted to our London Hub, Haig House. Under our Future Working framework, there will be some flexibility for working remotely/at home, using our collaboration tools to work with colleagues, but with a minimum expectation of two days/week connecting directly face-to-face with colleagues at the hub.
Employee benefits include –
- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Generous pension contributions, with Employer contributions ranging from 6% to 14%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!
For more detailed information about the role, please see our Vacancy Information Pack attached to our direct advert.
RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.
Interview Dates:
Interviews will be conducted in person at our London office
We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.
If you require the job advert or job description in an alternative format, please contact 0808 802 8080.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Contract
Job function
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Job function
Administrative, General Business, and Product Management
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Industries
Non-profit Organizations, Fundraising, and Philanthropic Fundraising Services
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Fundraising Manager employer: Royal British Legion
The Royal British Legion is an exceptional employer, offering a supportive and compassionate work environment for Night Care Assistants at Mais House in Bexhill-on-Sea. With a strong focus on employee well-being, you will benefit from a generous pension scheme, paid annual leave, and opportunities for personal growth within a dedicated team committed to providing dignified care for veterans. Join us in making a meaningful impact while enjoying a fulfilling career in a location that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Fundraising Manager
✨Tip Number 1
Familiarise yourself with the Royal British Legion's mission and values. Understanding their commitment to supporting the armed forces community will help you align your experience and passion during discussions.
✨Tip Number 2
Network with current or former employees of the Royal British Legion. Engaging with them can provide valuable insights into the organisational culture and expectations for the Fundraising Manager role.
✨Tip Number 3
Prepare to discuss specific fundraising campaigns you've managed in the past. Highlight your analytical skills and how you've driven income growth, as these are key aspects of the role.
✨Tip Number 4
Be ready to demonstrate your leadership abilities. Think of examples where you've influenced teams or stakeholders, as this will be crucial in a collaborative environment like the Royal British Legion.
We think you need these skills to ace Fundraising Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in fundraising and project management. Use specific examples that demonstrate your ability to drive income and improve supporter journeys, as mentioned in the job description.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for the role and the mission of the Royal British Legion. Mention your experience with direct marketing and large-scale campaigns, and explain how you can contribute to their fundraising goals.
Highlight Analytical Skills:Since the role requires strong analytical thinking, include examples in your application that demonstrate your ability to monitor results and identify areas for growth. This could be through previous roles or projects where you successfully managed budgets.
Showcase Leadership Experience:Emphasise any leadership roles you've held, particularly those involving collaboration with various teams. The job requires influencing at all levels, so provide examples of how you've successfully led projects or initiatives in the past.
How to prepare for a job interview at Royal British Legion
✨Understand the Role
Make sure you thoroughly read the job description and understand the key responsibilities of a Fundraising Manager. Be prepared to discuss how your experience aligns with driving income and improving supporter journeys.
✨Showcase Your Analytical Skills
Since the role requires strong analytical thinking, come prepared with examples of how you've used data to inform decisions or improve campaign performance in previous roles. This will demonstrate your ability to manage significant budgets effectively.
✨Prepare for Collaborative Scenarios
The position involves working closely with various teams. Think of examples where you've successfully collaborated with others, especially in fast-paced environments. Highlight your ability to influence and lead discussions across different departments.
✨Engage with the Charity's Mission
Familiarise yourself with the Royal British Legion's mission and values. Be ready to express why you're passionate about their work and how you can contribute to their long-term fundraising goals. This shows genuine interest and alignment with their objectives.
