At a Glance
- Tasks: Lead marketing strategies and oversee the national Remembrance programme for a respected organisation.
- Company: The Royal British Legion, a symbol of support for veterans and their families.
- Benefits: Competitive salary of c.£130,000, with opportunities for professional growth.
- Other info: Join a team dedicated to evolving traditions and engaging diverse audiences.
- Why this job: Make a real impact on brand transformation and national remembrance initiatives.
- Qualifications: Proven experience in leading consumer-facing brands and strategic marketing.
The Royal British Legion has stood with serving personnel, veterans and their families for more than a century. Our commitment to that community is unwavering, but the world in which we operate is changing. Public expectations are rising, the needs of those we serve are evolving, and competition for attention and trust has never been greater. We must rise to that challenge.
The Royal British Legion is one of Britain’s most recognised and respected brands. The Poppy Appeal alone is among the most powerful fundraising symbols in the world. We have made real progress on visual identity, audience insight and agency partnerships, but we know there is more to do. We do not yet have the brand our ambition demands, and our reach beyond our traditional audiences remains an unfinished project.
We are looking for an exceptional, commercially-minded marketing leader; someone who has led a major consumer-facing brand through real transformation, who knows how to sustain a loyal base while stretching into new and more diverse audiences, and who brings genuine creative ambition and strategic rigour to brand-building. This is a senior marketing leadership role at the heart of one of Britain’s most iconic organisations.
Alongside brand and marketing, this leader will steward our national Remembrance programme, including the Festival of Remembrance, ensuring Remembrance remains meaningful for the next generation. With the centenary of our BBC partnership, a growing calendar of significant commemorations, and a responsibility to lead the nation in Remembrance in ways that feel both deeply traditional and genuinely inclusive, these are moments of real national significance. We want to approach them with the same ambition and creativity we bring to everything else.
Timeline
- Closing Date: Sunday 14th June 2026
- Preliminary Interviews: 17th – 24th June 2026 (online via Teams)
- Executive Engagement Sessions: 1st July 2026 and 3rd July 2026 (online via Teams)
- Final Panel Interviews: Friday 17 July 2026 (in-person, London)
Executive Director of Marketing, Communications and Remembrance employer: Royal British Legion
The Royal British Legion is an exceptional employer, offering a unique opportunity to lead marketing and communications for one of Britain's most iconic organisations. With a strong commitment to employee growth, a collaborative work culture, and the chance to make a meaningful impact on the lives of veterans and their families, this role at Haig House in London promises not only competitive remuneration but also the fulfilment of contributing to a cause that resonates deeply with the nation. Join us in shaping the future of Remembrance and expanding our reach to diverse audiences while working alongside passionate individuals dedicated to service and community.
StudySmarter Expert Advice🤫
We think this is how you could land Executive Director of Marketing, Communications and Remembrance
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to the Royal British Legion. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
✨Tip Number 2
Prepare for those interviews! Research the Royal British Legion's recent campaigns and think about how your experience aligns with their goals. We want to see your passion and how you can contribute to their mission.
✨Tip Number 3
Showcase your creativity! Bring along examples of past marketing successes or innovative ideas you have for the Royal British Legion. We love seeing candidates who can think outside the box and bring fresh perspectives.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and making a difference.
We think you need these skills to ace Executive Director of Marketing, Communications and Remembrance
Some tips for your application 🫡
Read the Job Description Thoroughly:Before you dive into your application, take a good look at the job description. It’s packed with info about what we’re looking for, and understanding it will help you tailor your application to show us why you’re the perfect fit.
Showcase Your Experience:When writing your application, make sure to highlight your relevant experience. We want to see how you've led major brands through transformation and how your skills align with our mission. Be specific and give examples!
Be Authentic and Creative:We love creativity! Don’t be afraid to let your personality shine through in your application. Share your vision for how you can elevate our brand and engage new audiences. We’re looking for someone who thinks outside the box.
Apply Through Our Website:Make sure to submit your application through our website. It’s the easiest way for us to keep track of your application and ensures you don’t miss any important updates. We can’t wait to hear from you!
How to prepare for a job interview at Royal British Legion
✨Know the Brand Inside Out
Before your interview, dive deep into the Royal British Legion's history, values, and recent initiatives. Understanding their mission and how they connect with serving personnel and veterans will show your genuine interest and alignment with their goals.
✨Showcase Your Transformation Experience
Be ready to discuss specific examples of how you've led a major consumer-facing brand through transformation. Highlight your strategic thinking and creative ambition, especially in reaching new and diverse audiences, as this is crucial for the role.
✨Prepare for Remembrance Discussions
Since you'll be overseeing the national Remembrance programme, think about how you can make Remembrance meaningful for younger generations. Bring ideas on how to blend tradition with inclusivity, and be prepared to discuss how you would approach significant commemorations.
✨Engage with Current Trends
Stay updated on current marketing trends and public expectations, especially in the charity sector. Be ready to discuss how these trends could impact the Royal British Legion and how you would leverage them to enhance their brand and outreach.
