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- Tasks: Lead the brand vision and create impactful campaigns for a leading charity.
- Company: Join the Royal British Legion, making a difference for those who served.
- Benefits: 28 days holiday, private healthcare, generous pension, and flexible working options.
- Why this job: Shape the future of an iconic UK brand while having fun and making an impact.
- Qualifications: Experience in brand leadership, team management, and creative campaign delivery.
- Other info: Dynamic role with opportunities for personal development and community volunteering.
The predicted salary is between 36000 - 60000 £ per year.
As Interim Head of Brand you'll lead how our brand comes to life at an exciting moment for the Royal British Legion. With our 10-year strategy (2025-2035) setting the direction, this role is about shaping a bold, joined up brand that works hard across a large and diverse organisation. Partnering closely with the Director of Marketing and Communications, you'll set the brand vision, bring clarity where it's needed and help teams across the organisation use the brand consistently and confidently.
You'll lead an established in-house brand and studio team and work alongside trusted creative and media agencies to deliver standout brand positioning, national campaigns and high-quality creative. This is a role for someone who enjoys getting stuck in, setting direction, raising the bar and turning insight into creative that cuts through. From brand identity and tone of voice to campaign delivery and creative standards, you'll have genuine influence and visibility.
We're looking for a senior brand leader who brings energy, curiosity and strong judgement, and who's comfortable balancing pace with quality. You'll have a sharp eye for design, experience leading teams and agencies, and confidence managing significant budgets in complex environments. Just as important, you'll enjoy collaborating with people at all levels and helping others do their best work.
If you're excited by the idea of shaping the future of an iconic UK brand and having some fun along the way, we'd love to hear from you. You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.
Employee benefits include:
- 28 days paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Private Healthcare
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!
RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.
Closing Date: 18th February 2026
Interview Date(s): First-stage interviews will take place on 25 and 26 February via Microsoft Teams. Second-stage interviews will be held in person at our London head office on 5 March. We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.
Interim Head of Brand in City of London employer: Royal British Legion
Contact Detail:
Royal British Legion Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Interim Head of Brand in City of London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those connected to the Royal British Legion. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
✨Tip Number 2
Show off your personality! When you get the chance to meet with potential employers, let your passion for branding shine through. Share your ideas and how you envision bringing the brand to life – they want to see your energy and creativity!
✨Tip Number 3
Prepare for those interviews! Research the Royal British Legion’s current branding and campaigns. Think about how you can contribute to their vision and be ready to discuss your past experiences that align with their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and making a difference in the lives of those who have served.
We think you need these skills to ace Interim Head of Brand in City of London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about shaping the future of our brand and making a difference. Share specific examples of your past experiences that align with our mission.
Tailor Your Application: Make sure to customise your application to reflect the key responsibilities and skills mentioned in the job description. We’re looking for someone who can lead and inspire, so highlight your leadership experience and any relevant projects you've worked on that demonstrate your ability to deliver standout brand positioning.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your ideas come across clearly. Use bullet points if it helps to break down your achievements and skills – we want to see what makes you the perfect fit!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our organisation and what we stand for.
How to prepare for a job interview at Royal British Legion
✨Know the Brand Inside Out
Before your interview, dive deep into the Royal British Legion's brand identity and values. Understand their 10-year strategy and how it shapes their mission. This knowledge will help you articulate how your vision aligns with theirs.
✨Showcase Your Leadership Style
Be ready to discuss your experience leading teams and managing agencies. Prepare examples that highlight your ability to inspire creativity while maintaining high standards. This role is about collaboration, so demonstrate how you’ve successfully worked with diverse teams.
✨Prepare for Creative Challenges
Think of innovative ideas or campaigns that could elevate the Royal British Legion’s brand. Be prepared to share these during the interview, showcasing your ability to turn insights into impactful creative solutions.
✨Ask Insightful Questions
Prepare thoughtful questions that show your curiosity about the role and the organisation. Inquire about their current challenges in brand positioning or how they measure the success of their campaigns. This not only shows your interest but also your strategic thinking.
