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- Tasks: Lead exciting marketing campaigns to attract visitors to Kew Gardens.
- Company: Join the Royal Botanic Gardens, a UNESCO World Heritage Site dedicated to plant science and conservation.
- Benefits: Enjoy flexible working, generous leave, wellness support, and free entry to national museums.
- Why this job: Be part of a mission to protect nature while working in a vibrant, creative environment.
- Qualifications: Experience in marketing and campaign management is essential.
- Other info: Hybrid working options available; applications from all backgrounds are encouraged.
The predicted salary is between 30720 - 42720 £ per year.
Hours of work: Full time
Contract Type: Permanent
Contract start date: Provisionally 10 July 2025
Salary: £38,100 per annum [Band D]
Directorate: Marketing & Commercial Enterprise
Location: Kew Gardens, Richmond, Hybrid
Closing Date: 01/06/2025
This is an exciting opportunity to join the visitor marketing team at Kew Gardens. We drive day paying visitors to experience one of the most diverse places on earth. With exciting programmes and exhibitions to promote, this is a varied role with budgets that allow for multi-channel campaigns across digital and non-digital.
The senior marketing executive role is central to the delivery of a range of marketing activity and campaigns and involves:
- Proposition and creative development
- Media planning management
- Delivery of campaign assets
- Delivery of paid social
- Liaising with partners
- Campaign evaluation and budget management
This role is based at Kew with the option of regular home working, subject to operational requirements.
The Royal Botanic Gardens, Kew (RBG Kew) is a leading plant science institute, UNESCO World Heritage Site, and major visitor attraction. Our mission is to understand and protect plants and fungi for the well-being of people and the future of all life on Earth.
We are working to end the unprecedented extinction crisis and to help create a world where nature is protected, valued by all and managed sustainably. We will achieve these goals by drawing on our leading scientific research, unrivalled collections of plants and fungi, global network of partners, inspirational gardens at Kew and Wakehurst, and our 260 years of history.
Join us on our journey as protectors of the world’s plants and fungi.
Our fantastic benefits package includes opportunities for continuous learning, a generous annual leave entitlement, flexible working to help you maintain a healthy work-life balance, an Employee Assistance Programme and other wellbeing support such as cycle to work scheme and discounted gym membership. We also offer a competitive pension, an employee discount scheme and free entry into a wide range of national museums and galleries, as well as access to our own beautiful gardens at Kew and Wakehurst.
We are dedicated to equality of opportunity and welcome applications from all sections of the community. We are committed to interview disabled applicants who meet the essential criteria for the post.
Senior Marketing Executive employer: ROYAL BOTANIC GARDENS/KEW GARDENS
Contact Detail:
ROYAL BOTANIC GARDENS/KEW GARDENS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Familiarise yourself with Kew Gardens' mission and values. Understanding their commitment to plant science and sustainability will help you align your marketing strategies with their goals, making you a more attractive candidate.
✨Tip Number 2
Showcase your experience with multi-channel campaigns. Be ready to discuss specific examples of how you've successfully managed budgets and delivered creative marketing solutions across both digital and non-digital platforms.
✨Tip Number 3
Network with professionals in the marketing and conservation sectors. Engaging with individuals who have experience in similar roles can provide valuable insights and potentially lead to referrals or recommendations.
✨Tip Number 4
Prepare to discuss your approach to campaign evaluation. Being able to articulate how you measure success and adapt strategies based on data will demonstrate your analytical skills and commitment to continuous improvement.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the responsibilities and requirements of the Senior Marketing Executive position. Tailor your application to highlight relevant experience in marketing campaigns, media planning, and budget management.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your marketing experience, particularly in multi-channel campaigns. Use quantifiable achievements to demonstrate your impact in previous roles, such as increased visitor numbers or successful campaign outcomes.
Write a Strong Cover Letter: Your cover letter should reflect your passion for marketing and the mission of Kew Gardens. Discuss how your skills align with their goals, particularly in relation to protecting and valuing nature. Be sure to mention any relevant projects or experiences that showcase your creativity and strategic thinking.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects attention to detail, which is crucial in a marketing role. Consider asking a friend or colleague to review your documents for additional feedback.
How to prepare for a job interview at ROYAL BOTANIC GARDENS/KEW GARDENS
✨Know Your Audience
Research Kew Gardens and its mission to protect plants and fungi. Understanding their values and goals will help you tailor your responses and demonstrate your alignment with their vision.
✨Showcase Your Campaign Experience
Prepare specific examples of past marketing campaigns you've managed, focusing on your role in proposition development, media planning, and budget management. Highlight any multi-channel strategies you've successfully implemented.
✨Be Ready for Creative Discussions
Since the role involves creative development, be prepared to discuss your creative process. Bring ideas or concepts that could enhance Kew's marketing efforts, showing your proactive approach and innovative thinking.
✨Ask Insightful Questions
Prepare thoughtful questions about the team dynamics, current marketing strategies, and future campaigns. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
